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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available

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Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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2017 Hass Avocado Board Elections

Announcement

The Hass Avocado Board is scheduling its annual board elections for vacant seats. With your service on the board, we take the next step in our evolutionary vision: "Hass Avocado Board is the catalyst for fresh avocados being the No. 1 consumed fruit in the U.S. and industry stakeholders being successful."

 

ELECTION TIMELINE

 

Download 2017 producer nomination packet

Download 2017 importer nomination packet

Download a full list of Functions/Responsibilities/Duties adopted by the Board and approved by the USDA

 

WHY WOULD YOU LIKE TO SERVE?

Because the Hass Avocado Board has created a leadership engine that makes producer and importers successful. Because you benefit from the success of HAB and the industry it helps drive. Because you can make it better.

When you join the Hass Avocado Board you connect with an organization of recognized success in creating a robust, nationwide produce category. Avocados are now bought and sold virtually nationwide. Consumers have happily embraced avocado nutritional benefits. HAB's member importers have galvanized a worlwide industry's success.

 

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"I see great potential for the category and believe HAB is a major vehicle in realizing that potential."
-- HAB Board Member

 

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WHAT YOU GIVE:

Service beyond self-interest. Your expertise as an experienced, successful industry member. Decision-making contributions on HAB policy and direction. The strengh and drive that has made you successful.

 

WHAT YOU RECEIVE:

Deeper industry understanding and knowledge to increase your expertise. A global perspective across a growing international avocado industry. Relationships with global leaders from the avocado industry in the U.S. The satisfaction of ensuring the indsutry's growth - and providing towards HAB's mission and vision.

 

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"I am extremely passionate about the avocado industry and want to help shape its future."
-- HAB Board Member

 

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BOARD ELECTIONS ANNUALLY RENEW LEADERSHIP...

by consistently identifying and recruiting experts to guide and to serve producers and importers and to stimulate industry growth.

The board seeks skill sets and diversity that energetically pursues its mission to support the global avocado industry stakeholders in their collective efforts toward market expansion in the U.S.

 

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"To be at the tip of the spear of realizing and promoting avocado nutrition inspires me to serve further."
-- HAB Board Member

 

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THE HASS AVOCADO BOARD

The creation of the Hass Avocado Board (HAB) came about because of a provision in the U.S. Hass Avocado Promotion, Research and Information Act. It became law in 2000, and HAB was formally established in 2002.

 

OUR FOCUS

HAB manages a comprehensive research, marketing, and information program in the U.S. Our 5-year strategic blueprint will ensure the board's legacy of success. Six strategic priorities define the Board's long-term agenda in a well-focused Strategic Plan. To learn more about our 2021 strategic plan, click here. You can also visit our annual reports page to learn more about our financials.

 

MEETINGS

Board members meet in person three times per year for board meetings. Travel expenses are reimbursed. Visit our HAB meeting and events page to obtain copies of the latest board meeting minutes.