Press Releases
Learn about the latest news from the Hass Avocado Board.
View Showing 1 – 12 of 130 press releases
Hass Avocado Board Announces New Executive Committee for 2026 Board Year
MISSION VIEJO, Calif. (March 19, 2026) – The Hass Avocado Board (HAB) has announced the election of its 2026 executive committee, ushering in a new […]
Hass Avocado Board Opens 2026 Board Nominations, Calls on Industry Leaders
MISSION VIEJO, Calif. (February 27, 2026) — The Hass Avocado Board (HAB) today opened its 2026 Board nomination period, inviting eligible Hass avocado producers and […]
Promotions Fuel Independence Day Hass Avocado Retail Sales
MISSION VIEJO, Calif. – (January 30, 2026) – Stars and stripes proved fruitful for Hass avocados, with Independence Day driving strong summer holiday sales and […]
Farm Journal and Hass Avocado Board Launch The Avocado Conference
KANSAS CITY, Mo., (January 29, 2026) – The Packer, the produce industry’s premier publication from Farm Journal, announced the launch of The Avocado Conference, a […]
Hass Avocado Board Welcomes Parisa Salehi as Senior Director of Industry Engagement; Honors John McGuigan’s Legacy
MISSION VIEJO, Calif. (January 8, 2026) — The Hass Avocado Board (HAB) announced the appointment of Parisa Salehi as Senior Director of Industry Engagement, a […]
U.S. Avocado Market Poised to Surpass 3 Billion Pounds for the First Time in History
MISSION VIEJO, Calif. (December 1, 2025) — The Hass Avocado Board (HAB) announced today that total avocado volume in the U.S. market is on track […]
Second Quarter Holidays Reach Four-Year Highs Across All Key Events
MISSION VIEJO, CA – (October 2, 2025) –Hass avocado sales grew across Easter, Cinco De Mayo, Memorial Day, and Father’s Day in 2025, reaching four-year […]
New Path To Purchase Study and Webinar Reveal Opportunities To Optimize Avocado Sales
MISSION VIEJO, CA (September 18, 2025) – The Hass Avocado Board has released its latest Avocado Path to Purchase study, providing insights into shopper behaviors […]
Big Game Drives Record Avocado Retail Sales
MISSION VIEJO, CA – (July 8, 2025) –The 2025 Big Game delivered another strong performance for Hass Avocados, as consumers across the U.S. stocked up […]
The Hass Avocado Board Leadership Development (BOLD) Program Marks a Milestone Year with Its Fifth Cohort of Emerging Leaders
MISSION VIEJO, CA – (June 23, 2025) – The Hass Avocado Board (HAB) is proud to welcome the fifth cohort of its Board Leadership Development […]
How Avocados Influence SNAP/WIC Shopping and Drive Healthier Food Choices
Mission Viejo, CA (June 4, 2025) – A new study from the Hass Avocado Board (HAB) reveals a powerful opportunity for the produce industry: SNAP […]
Avocados Reimagined: Driving Consumer Demand Through Culinary Innovation
MISSION VIEJO, CA – (May 12, 2025) – America is an avocado nation. Over the past 20 years, per-capita consumption of fresh avocado in the […]
Updates & Resources
