Press Releases
Learn about the latest news from the Hass Avocado Board.
View Showing 1 – 12 of 110 press releases
Q4 Holidays Add Millions to Hass Avocado Retail Sales
MISSION VIEJO, CA – (April 3, 2024) –Shoppers embraced festive avocado dishes during the fourth quarter holidays. Halloween, Thanksgiving, Christmas, and New Year’s Eve weeks […]
Hass Avocado Board Launches 2024 Online Nominations, Invites Industry Leaders To Shape the Future of Avocado Success
MISSION VIEJO, Calif. (March 1, 2024) – Today, the Hass Avocado Board (HAB) initiates the 2024 nominations, announcing the availability of open seats. Between now […]
Bagged Avocados Shine During Third Quarter Holidays
MISSION VIEJO, CA – (January 26, 2024) – Bagged avocados continue to emerge as a preferred choice for shoppers during holiday gatherings. A recent Avocado […]
Survey Reveals Fundamental Factors Influencing Consumer Preference of Bagged and Bulk Avocados
MISSION VIEJO, CA (January 10, 2024) – A recent study conducted by the Hass Avocado Board delves into the evolving landscape of consumer preferences and […]
Hass Avocado Board Announces New Executive Committee for 2024 Board Year
MISSION VIEJO, Calif. (December 13, 2022) – The Hass Avocado Board (HAB) has announced its newly-elected executive committee board members for the 2024 board year. […]
U.S. Avocado Industry Steps Forward On Sustainability Journey
MISSION VIEJO, Calif. (November 1, 2023) – Recognizing nearly all avocado purchasers (96%) are aware, engaged and concerned about environmental and social issues,1 the Hass […]
New Study Reveals Bagged Avocados As Key Growth Driver
MISSION VIEJO, CA (October 11, 2023) – The Hass Avocado Board (HAB) is excited to share the findings of its recent study on the impact […]
Retailers Sell 27 Million Additional Avocados During Second Quarter Holidays
MISSION VIEJO, CA – (September 27, 2023) – Spring and summer holidays generated higher avocado unit sales compared to 2022 according to the recently released […]
Webinar Reveals Three Actionable Insights From Global Study on How To Help Close Avocado Demand Gap Projected by 2030
MISSION VIEJO, CA – (August 14, 2023) – Updated findings from a forecast study by CIRAD, the French Agricultural Research Center for International Development, point […]
How a Decade of Supporting Why Avocados Are “Extra” Is Moving the Industry Forward
MISSION VIEJO, Calif. (July 27, 2023) – As the avocado industry continues to boom in sales and pop culture, Fresh Avocados – Love One Today® […]
Hass Avocados Proved Lucky for St. Patrick’s Day Sales
MISSION VIEJO, CA – (July 5, 2023) –St. Patrick’s Day drove higher avocado volume as shown by the recently released holiday retail recap report from […]
Webinar Spotlights How Hass Avocado Board’s U.S. Strategy for Building Demand Inspires Industry Globally
MISSION VIEJO, CA – (May 18, 2023) – Leadership from the Hass Avocado Board (HAB) recently presented to an international audience of over 1,160 delegates […]
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