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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available

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Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Consumer Research

consumer tracking study

Consumer Tracking Studies - General Market Research & Hispanic

The Hass Avocado Board Tracking Studies provide an in-depth summary of consumer research in both the general and Hispanic markets. Data offers information on ad awareness, purchase dynamics, usage, consumption, imagery and nutrition perceptions for avocados. The general market research study is conducted twice a year (spring and fall) and the Hispanic market study is conducted each year during the spring. Note, these reports are currently only available in English.arrow-line

 

2017

 

A Look at Fresh Avocado Consumers’ Attitudes, Awareness and Usage

Bi-annual General Market Research Study & Brochure:

Each year the Hass Avocado Board conducts a consumer tracking study that measures important changes in avocado usage and attitudes among four distinct avocado user groups (Light, Medium, Heavy, Super Heavy). The 2017 Tracking Study collected information from consumers regarding their demographics, usage barriers and drivers, food safety, as well as the importance of nutritional and wellness attributes and benefits.

 
 

2017 Reports:

Download the General Market Regional Report Cards - 2017 (PDF) >

 

Annual Hispanic Market Study

U.S. Hispanics and their Purchase, Consumption and Brand Preferences with regard to Avocados

This report provides a summary of U.S. Hispanic consumer research conducted annually to understand perceptions, purchase, usage, consumption, as well as nutrition, health & wellness importance.

 

2017 Report:

Download the Hispanic Market Tracking Study - 2017 (PDF) >

Download the Hispanic Market City Report Cards - 2017 (PDF) >

 

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2016

A Look at Fresh Avocado Consumers’ Attitudes, Awareness and Usage

Bi-annual General Market Research Study & Brochure:

Each year the Hass Avocado Board conducts a consumer tracking study that measures important changes in avocado usage and attitudes among four distinct avocado user groups (Light, Medium, Heavy, Super Heavy). The 2016 Tracking Study collected information from consumers regarding their demographics, usage barriers and drivers, food safety, as well as the importance of nutritional and wellness attributes and benefits.

 
 

2016 Reports:

Download the General Market Regional Report Cards - 2016 (PDF) >

 

Annual Hispanic Market Study

U.S. Hispanics and their Purchase, Consumption and Brand Preferences with regard to Avocados

This report provides a summary of U.S. Hispanic consumer research conducted annually to understand perceptions, purchase, usage, consumption, as well as nutrition, health & wellness importance.

 

2016 Report:

Download the Hispanic Market Tracking Study - 2016 (PDF) >

Download the Hispanic Market City Report Cards - 2016 (PDF) >

 

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2015

A Look at Fresh Avocado Consumers’ Attitudes, Awareness and Usage
Bi-annual General Market Research Study & Brochure:

Each year the Hass Avocado Board conducts a consumer tracking study that measures important changes in avocado usage and attitudes among four distinct avocado user groups (Light, Medium, Heavy, Super Heavy). The 2015 Tracking Study collected information from consumers regarding their demographics, usage barriers and drivers, food safety, as well as the importance of nutritional and wellness attributes and benefits.

 

2015 Reports:

Download the Regional Report Card 2015 (PDF) >

Download the Total US Report Card 2015 (PDF) >

 

Annual Hispanic Market Study

U.S. Hispanics and their Purchase, Consumption and Brand Preferences with regard to Avocados

This report provides a summary of U.S. Hispanic consumer research conducted annually to understand perceptions, purchase, usage, consumption, as well as nutrition, health & wellness importance.

 

2015 Report:

Download the Spring 2015 Hispanic Market Tracking Study Report Summary (PDF) >

Download the Hispanic Market City Report Cards - 2015 (PDF) >

 

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2014

A Look at Fresh Avocado Consumers’ Attitudes, Awareness and Usage
Bi-annual General Market Research Study & Brochure:

Each year the Hass Avocado Board conducts a consumer tracking study that measures important changes in avocado usage and attitudes among four distinct avocado user groups (Light, Medium, Heavy, Super Heavy). The 2014 Tracking Study collected information from consumers regarding their demographics, usage barriers and drivers, food safety, as well as the importance of nutritional and wellness attributes and benefits.

 

2014 Reports:

Download the full Summer 2014 User Segmentation Report Summary (PDF) >

Download the Spring 2014 brochure (PDF) >

Download the full Spring 2014 User Segmentation Report Summary (PDF) >

 

 

Annual Hispanic Market Study

U.S. Hispanics and their Purchase, Consumption and Brand Preferences with regard to Avocados

This report provides a summary of U.S. Hispanic consumer research conducted annually to understand perceptions, purchase, usage, consumption, as well as nutrition, health & wellness importance.

 

2014 Report:

Download the Spring 2014 Hispanic Market Tracking Study Report Summary (PDF) >

Download the Regional Report Cards (PDF) >

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2013 

A Look at Fresh Avocado Consumers’ Attitudes, Awareness and Usage
Bi-annual General Market Research Study & Brochure:

HAB regularly tracks consumer interests in its product in order to provide stakeholders with viable data they can use to focus their marketing efforts and follow the evolution of consumer preferences over time. This report reflects findings of attitudes, awareness and usage from the survey done in the spring of 2013 and trend information from previous waves. The objective of this report is to monitor changes in Avocado advertising and public relations awareness, consumption behavior, usage barriers and drivers, price perceptions, and nutritional/wellness importance/imagery.

 

2013 Reports:

Download the Spring 2013 brochure (PDF) >

Download the Fall 2013 User Segmentation Report Summary (PDF) >

Download the Spring 2013 General Market Tracking Study Report Summary (PDF) >

Download the Spring 2013 User Segmentation Report Summary (PDF) >

 

Annual Hispanic Market Study

U.S. Hispanics and their Purchase, Consumption and Brand Preferences with regard to Avocados

This report provides a summary of U.S. Hispanic consumer research conducted annually to understand perceptions, purchase, usage, consumption, as well as nutrition, health & wellness importance.

 

2013 Report:

Download the Spring 2013 Hispanic Market Tracking Study Report Summary (PDF) >

 

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