Hass Insights: Retail Data and Research Newsletter - January 2013

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Retail Data Report
    Insights: Retail Data and Research Newsletter from the Hass Avocado Board


Avocado infographic


All Regions Beat the 3-Year Average in Avocado $ Sales!

All eight Regions turned in powerful performances in the Avocado category as measured by average weekly dollar sales for 52-wks ending 11/4/12. Indexed to the 3-year average (100), Midsouth took the lead with an index of 131 followed by the Northeast at 125 and the Plains at 123. Click the button below to view the full report showing performance indices by Region for Avocados, Total Fruit and Total Produce.
Average weekly graphic



New York Avocado Volume Soars!

The New York market is the clear frontrunner in volume growth rate for the most recent 4-week and YTD reporting periods ending 11/4/12. New York's strong 4-week rate of +63% shows a slight slowing from its impressive YTD volume rate of +73%. East Coast markets in general continue to lead the U.S. with strong volume growth on a percentage basis.

Despite the marked downward adjustment in average selling price this year (-21% YTD), a majority of markets made a very strong showing in dollar growth. Nearly two-thirds of all tracked markets posted double-digit rate gains, with Cincinnati on top at +32% for the most recent 4 weeks. Roanoke rang up the top dollar growth rate YTD at +29%. Although a small handful of markets are experiencing volume or dollar declines, this recent reporting period marks another exciting milestone in this banner year for avocados!

View Full Report


Avocados Outshine the Total Fruit Category!

Total U.S. - Top Volume (LBS):

Avocados are clearly a star in the fruit universe for the 13-week period ending 11/4/12. Among fruits with 13-week volume over 75 million pounds, avocados grew at a rate of +43%, earning Avocados the # 1 spot. Pineapples and Berries follow at +28% and +19% respectively.

Top arrows

Avocados Spar with Berries and Apples
for Top $ Growth Rate

Volume Arrow

Total U.S. - Top Dollars:

Avocados ranked third with a growth rate of +13% for the 13-week period ending 11/4/12 (among fruits with 13-week sales over $120 million). Berries earned the top spot turning in a growth rate of +19% followed by Apples at +15%.

View Full Report
Thomas R. O'Boyle Jr. succeeds Joe Kelly for CEO and president of Indianapolis-based Marsh Supermarkets. Progressive Grocer, November 15, 2012. Carl Schlicker, COO of Ahold USA retires after 25 years with the organization. Schlicker will remain with the company until February 2013 to transition his successor, James McCann. Progressive Grocer, November 15, 2012. Steve Burd, Safeway's CEO retires in May after 20 years with the grocer. Burd stated that he wants to spend more time with one of his pursuits at Safeway: health care. Thereporter.com,, December 4, 2012.
  Tops Market purchases 3 Upstate New York markets increasing their expansion to 151 stores. Bizjournals.com, December 6, 2012. Tesco seeks to sell or close its 200 U.S. Fresh & Easy stores in California and Nevada. Progressive Grocer, December 5, 2012.
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