Hass Insights: Retail Data and Research Newsletter - June 2013

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Retail Data Report
									Insights: Retail Data and Research Newsletter from the Hass Avocado Board


Avocado infographic
Click to enlarge

3-Year Rolling Index

All Regions Outperforming their 3-Year Sales Averages!

The 3-Year Rolling Index shows how recent category performance compares to long-term trends. The index measures weekly sales averages ($) for the eight tracked Regions and Total U.S. relative to their respective 3-year weekly averages (100). For example, a Regional index of 105 would mean the Region's average weekly sales were +5% higher than the Region's 3-year average. An index of 80 would mean average weekly sales were -20% below the Region's 3-year average. For the current 52 weeks ending 3/24/2013, all Regions outperformed their respective 3-year averages. The Northeast Region holds the top spot with an index of 118.

Average weekly graphic


Avocado Dollar Trend Growing in All Markets and Regions!

Strong dollar sales growth was seen in all Markets, with Albany leading the way, up +62% vs. prior year. The Grand Rapids market has the top spot in volume growth at +93% for the 4-week period ending 3/24/2013. Most markets also delivered strong volume growth for the same period. Check the report for detailed Market information.

For the 4-week period ending 3/24/2013, all Regions posted positive dollar trends, led by the Northeast at +28% and the Great Lakes at +26%. These sales gains were achieved despite the continued downward trend in Average Selling Price. Volume trends were also strong, led by Great Lakes (+47%) and Northeast (+38%). Click on the report for Regional data.

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Avocado Volume Trend Double the Growth Rate of Total Fruit!

Total U.S. - Top Retail Volume (LBS):

Avocado volume (lbs.) grew at +12% for the 13 weeks ending 3/24/2013 vs. year ago. Avocado's volume trend outpaced that of Total Fruit (+5%) by +7 points. Avocados have the fifth highest growth rate among all high volume fruits, behind melons (+25%). Tangerines, pineapples and oranges round out the Top 5.
Top arrows

Avocados Continue Double-Digit Dollar Growth!

Volume Arrow

Total U.S. – Top Retail Dollars ($):

Avocados show strong growth in dollars, with sales up +13% for the 13 weeks ending 3/24/2013 vs. year ago. While avocados rank #7 in total dollars sold (among fruits with sales over $120 million), they rank #5 in dollar growth on a percentage basis. Growth of avocados outpaces Total Fruit by +2 points.

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Fairway, New York Grocery With Big Ambitions, Goes Public Its initial public offering got off to a strong start Tuesday evening, with Fairway pricing its shares at $13 each, above the expected range. It raised $177.5 million, valuing the whole company at $536.1 million. New York Times, April 16, 2013
Trader Joe's Builds Distribution Center in Irving, TX Trader Joe's will open its first Texas distribution center in Irving later this year, allowing the grocery chain to ratchet up its Texas expansion. Specialty Food News, May 6, 2013 Hy-Vee Readies New Wisconsin Store Hy-Vee is in the final stages of readying a new store in Madison, Wis., which will become the second Hy-Vee is Wisconsin when it opens next month. Supermarket News, April 26, 2013
Delhaize CEO plans retirement by year-end Pierre-Olivier Beckers, president and CEO of Delhaize Group, says he will step down by the end of 2013, though he will remain on the board of directors. Progressive Grocer, May 8, 2013
Tops Markets Launches Orchard Fresh Concept Supermarket Tops Markets LLC plans to open Orchard Fresh, a small-format store in the upscale Buffalo, N.Y. suburb of Orchard Park, N.Y. If the new store is successful, the Williamsville, N.Y.-based chain may use it as a template for expansion. The Packer, April 18, 2013

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