Hass Insights: Retail Data and Research Newsletter - May 2013

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Retail Data Report
									Insights: Retail Data and Research Newsletter from the Hass Avocado Board


Avocado infographic
Click to enlarge

3-Year Rolling Index

Avocado $ Sales Outperforming their 3-Year Average!

The 3-Year Rolling Index shows how recent category performance compares to long-term avocado sales trends. The index measures weekly sales averages ($) for the eight tracked Regions and Total U.S. relative to their respective 3-year weekly averages (100). For example, a Regional index of 105 would mean the Region's average weekly sales were +5% higher than the Region's 3-year average. An index of 80 would mean average weekly sales were -20% below the Region's 3-year average. For the current 52 weeks ending 2/24/2013, all Regions outperformed their respective 3-year averages. The Northeast Region holds the top spot with an index of 116.

Average weekly graphic


Avocado $ Sales Growing Across All Markets and Regions!

New Data Information. With this issue, we are now reporting performance in the eight IRI Regions and Total U.S. in addition to the Market breakdown.
For the 4-week period ending 2/24/2013, strong dollar sales growth was seen in all Markets. Albany and Salt Lake City stand out, each up +31% vs. prior year. Most Markets also delivered volume growth with Roanoke in the top spot at +52%. Check the report for detailed Market information.

For the 4-week period ending 2/24/2013, all Regions posted positive dollar trends, led by the Southeast at +21% and the Northeast at +16%. These sales gains were achieved despite the continued downward trend in Average Selling Price. Volume trends were also strong, led by Great Lakes (+26%) and Southeast (+23%).

View Full Report


Avocados Rank #2 in Top Volume Trending Fruit Categories!

Total U.S. - Top Retail Volume (LBS):

Avocado volume (lbs.) grew at +13% during the 13 weeks ending 2/24/2013 vs. year ago. Avocado's volume trend outpaced that of Total Fruit (+5%) by nearly +8 points. Avocados have the second highest growth rate among all high volume fruits, behind melons (+38%). Oranges, tangerines and bananas round out the Top 5.
Top arrows

Double Digit Dollar Growth Rate for Avocados!

Volume Arrow

Total U.S. – Top Retail Dollars ($):

Avocados show strong growth in dollars, with sales up +13% for the 13 weeks ending 2/24/2013 vs. year ago. While avocados rank #7 in total dollars sold (among fruits with sales over $120 million), they rank #3 in dollar growth on a percentage basis, ahead of berries (+11%) and grapes (+10%). Growth of avocado sales outpaces Total Fruit sales by +3 points.

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HAB's new report featuring a three-year analysis from 2010-2012 reveals sales and distribution trends for the Hass and Greenskin variety. Is distribution growing for the Greenskin variety? What does it mean for Hass Avocado sales? Click on the link to read HAB's Sales Opportunity Analysis: Distribution and Sales of Greenskin and Hass Avocados report to find out.
Tesco to Sell Fresh & Easy Chain, Profits More Than Halve Tesco has confirmed the sale of its Fresh & Easy chain, and has had the worst financial performance in its history. Full year pre-tax profits more than halved, on the heels of its decision to exit the U.S. and UK-driven profit warnings last year, which spurred $3.66 billion in write-downs. And Now You Know, April 17, 2013
Stater Bros. Announces New Redlands 'Blue Ribbon' Supermarket Stater Bros. is pleased to announce the construction of the Company's newest and most modern supermarket in the Redlands Village Shopping Center. Perishable News.com, April 11, 2013 New Specialty Food Market Unique To Upstate NY Opens With Orchard Fresh Specialty food market Orchard Fresh celebrated the grand opening of its first location in Western New York. Orchard Fresh is a unique combination of specialty, upscale and gourmet foods with a focus on natural and organic, a strong emphasis on the health-conscious consumer, and food items sourced both locally and globally. Perishable News.com, April 19, 2013
© 2013 Hass Avocado Board. All rights reserved.

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