Hass Insights: Retail Data and Research Newsletter - November 2013

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Retail Data Report
									Insights: Retail Data and Research Newsletter from the Hass Avocado Board


Avocado DMA Snapshot
Click to enlarge

3-Year Rolling Index

Impressive Performance in All Regions
One Region Takes It Up a Notch

52-Weeks Ending 8/11/2013

The Northeast breaks new ground for the year with an index of 131. California indexes lowest of the Regions, at 109. All Regions outperformed their respective 3-year averages.

The 3-Year Rolling Index shows how recent category performance compares to long-term trends. The index measures weekly sales averages ($) for the eight tracked Regions and Total U.S. relative to their respective 3-year weekly averages (100). For example, a Regional index of 105 would mean the Region's average weekly sales were +5% higher than the Region's 3-year average. An index of 80 would mean average weekly sales were -20% below the Region's 3-year average.

Average weekly graphic


Spotlight On the Northeast Region
4-Weeks Ending 8/11/2013

The Northeast has been growing faster than any other Region this year. It tops the dollar growth rate chart again this month at +22%. The Northeast now commands a 16% share of the Total U.S. Avocado market, which places it in the top three Avocado Regions.

New York is a key Market driving this growth in the Northeast Region. New York showed a +$1,000,000 gain in absolute dollars, the largest of any Market.

To see how other Regions are doing, check the detailed report.

View Full Report


Avocados Defend #2 Spot in Volume Growth Rate Will They Succeed?
13-Weeks Ending 8/11/2013

Total U.S. - Top Retail Volume (LBS):

Avocados maintain the second highest growth rate among all high volume fruits, behind Nectarines (+14%). Grapes came in third, followed by Pineapples and Peaches. Avocado volume (lbs.) grew at +12%, outpacing that of Total Fruit (+1%) by +11 points.
Top arrows

Fruits Scramble for Top Dollar Growth Rate Avocados Follow Close Behind
13-Weeks Ending 8/11/2013

Volume Arrow

Total U.S. - Top Retail Dollars ($):

Avocados continue to show strong growth in dollars, with sales up +11%. While Avocados rank #7 in total dollars sold (among fruits with sales over $120 million), they came in at #3 in growth rate. Nectarines are #1 in dollar growth rate at +14%, followed by Apples at +13%. Growth of Avocados outpaced Total Fruit by +6 points.

View Full Report
Walmart plans Small Format Expansion Positive sales gains reportedly have Bentonville, Ark.-based Wal-Mart Stores Inc. considering a significant expansion of its Neighborhood Market small format. it plans to expand the concept by 400 or more stores by 2017. It currently has 306 stores. The Packer October 15, 2013
Safeway to Exit Chicago Market Safeway plans to dispose of its 72 Dominick's stores in Chicago and exit the market early in 2014. Robert Edwards, president and chief executive officer, said. "These actions will allow us to focus on improving and strengthening our core grocery business."Supermarket News,
October 10, 2013

AWG Acquires Belle Foods, Rouses to take over six stores Associated Wholesale Grocers Inc. and its group of grocers and operators submitted the winning bid last week at the Belle Foods bankruptcy auction in Birmingham, AL. Rouses Markets will take ownership of six former Belle Foods stores from AWG. This is Rouses Markets' first expansion into Alabama. The Produce News, September 30, 2013
Weis Markets CEO Resigns Weis Markets Inc. announced David J. Hepfinger, company president and chief executive officer, has left the company to pursue other interests. Company Vice Chairman Jonathan H. Weis replaces him as interim CEO, and Robert F. Weis remains as company chairman. Produce News, September 28, 2013
Kroger CEO to Retire, Successor Named David B. Dillon, 62, a 37-year Kroger veteran who has been serving as chief executive officer since 2003, will retire as CEO on Jan. 1, 2014, while continuing to serve as chairman of the board. Dillon will serve as chairman through Dec. 31, 2014. W. Rodney McMullen, 53, Kroger's president and chief operating officer, will become CEO on Jan. 1, 2014. Produce News, September 26, 2013

Publix to acquire seven BI-LO stores, expanding presence in the Carolinas Publix Super Markets Inc. and Bi-Lo Holdings LLC, parent company of the BI-LO and Winn-Dixie grocery store chains, have entered into an agreement under which Publix is expected to purchase seven BI-LO-branded stores in North and South Carolina. Produce News, September 16, 2013

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