Hass Insights: Retail Data and Research Newsletter - September 2013

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Retail Data Report
									Insights: Retail Data and Research Newsletter from the Hass Avocado Board


Avocado DMA Snapshot
Click to enlarge

3-Year Rolling Index

All Regions Continue Outperforming their 3-Year Sales Averages

The 3-Year Rolling Index shows how recent category performance compares to long-term trends. The index measures weekly sales averages ($) for the eight tracked Regions and Total U.S. relative to their respective 3-year weekly averages (100). For example, a Regional index of 105 would mean the Region's average weekly sales were +5% higher than the Region's 3-year average. An index of 80 would mean average weekly sales were -20% below the Region's 3-year average. For the current 52 weeks ending 6/16/2013, all Regions outperformed their respective 3-year averages. The Great Lakes, Midsouth, and Southeast Regions continue to index over 120 and the Northeast Region holds the top spot with an index of 126.

Average weekly graphic


Avocado Dollar Trends Display Double- Digit Growth in Most Markets and Regions

All Markets exhibited strong dollar growth for the 4-week period ending 6/16/2013. Salt Lake City is leading the way, up +50% vs. prior year. All Markets also delivered strong volume growth, with Albany delivering the largest gain at +55% for the period. Check the report for detailed results by Market.

For the 4-week period ending 6/16/2013, the Northeast led the Regions in dollar growth at +28%, with Midsouth coming in second at +23%. All Regions posted positive dollar trends despite the continued downward trend in Average Selling Price. Volume trends were also strong, led by Northeast (+42%) and Midsouth (+34%). Click on the report for Regional data.

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Avocado Volume Trend Maintains #2 Spot

Total U.S. - Top Retail Volume (LBS):

Avocado volume (lbs.) grew at +17% for the 13 weeks ending 6/16/2013 vs. year ago. Avocado's volume trend outpaced that of Total Fruit (+2%) by +15 points. Avocados maintain the second highest growth rate among all high volume fruits, behind Tangerines (+139%). Apples came in third at +6%, followed by Pineapples and Bananas.
Top arrows

Avocado $ Growth Rate Staying Strong

Volume Arrow

Total U.S. - Top Retail Dollars ($):

Avocados continue to show strong growth in dollars, with sales up +12% for the 13 weeks ending 6/16/2013 vs. year ago. While avocados rank #6 in total dollars sold (among fruits with sales over $120 million), they came in at #4 on a percentage basis. Growth of avocados outpaced Total Fruit by +4 points.

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Trader Joe's Plans to Debut Boca Raton Store Next Year The California-based specialty grocer is coming to Boca Raton, Fla., in 2014. Trader Joe's first entered the Sunshine State in early 2012 with a store in Naples. It since has opened several locations throughout Florida. The Shelby Report July 1, 2013
Spartan Grocery Distributor and Retailer Spartan Stores Inc. and Distributor Nash Finch Co. Plan to Merge in an All-Stock agreement Valued at about $1.3 Billion, Including Net Debt. Under the deal, Grand Rapids, Mich.-based Spartan Stores and Minneapolis-based Nash Finch will have 22 distribution centers covering 37 states and 177 retail stores. Combined annual sales are $7.5 billion. The merger is expected to close by the end of the year. The Packer,
July 23, 2013

The Fresh Market Opens First Texas Location The Fresh Market, a supermarket chain headquartered in Greensboro, NC, endeavors to offer consumers a unique shopping experience with its warm and inviting atmosphere and superior customer service. The chain brought this unique shopping experience to the Lone Star State for the first time July 17 with the opening of its Houston location. Fresh Market currently operates 135 stores in 25 states. The Produce News, July 17, 2013
Another Grocery Chain to Close NH Store Stop & Shop announced Tuesday that it is closing all six of its New Hampshire stores, including the location in Exeter. The announcement comes not long after Shaw's Supermarkets announced several closures. North Hampton Patch, August 6, 2013
Whole Foods Market to Open Lynnfield Store that Will Grow Rooftop Produce Grocery chain Whole Foods Market scheduled Wednesday Aug. 21 as the opening ceremony for a new store in Lynnfield where produce will be grown on the roof. Tomatoes, carrots, kale, chard, marjoram, basil, tarragon, and more will be sown in more than 300 tons of soil contained in a rooftop planter installed on the roof. The space is expected to yield 10,000 to 11,000 pounds of produce a year. The Boston Globe, July 29, 2013

Wal-Mart Stores, Inc: More Jobs and Grocery Options Coming to Hawthorne, CA Walmart opened a new Walmart Neighborhood Market on Wednesday, July 10. The new store provides local customers with a new, convenient option for their grocery shopping needs, including fresh produce and pharmacy services. 4 Traders, July 8, 2013

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