Hass Insights: Retail Data and Research Newsletter - April 2014

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Retail Data Report
Hass Insights: Retail Data and Research Newsletter from the Hass Avocado Board


Avocado DMA Snapshot
Click to enlarge

3-Year Rolling Index

Avocados Start 2014 Off Strong
Northeast Region Reaches New Heights

52-Weeks Ending 1/26/2014

Total U.S. posted an index of 125 for the first time ever, marking impressive sales growth in the Avocado category over the 3-year average. The Northeast posted an index of 142 this period, the highest index ever recorded for a Region. California posted the lowest index at 114, but still above the 3-year average. All Regions outperformed their respective 3-year averages.

The 3-Year Rolling Index shows how recent category performance compares to long-term trends. The index measures weekly sales averages ($) for the eight tracked Regions and Total U.S. relative to their respective 3-year weekly averages (100). For example, a Regional index of 105 would mean the Region's average weekly sales were +5% higher than the Region's 3-year average. An index of 80 would mean average weekly sales were -20% below the Region's 3-year average.

Average weekly graphic


Regions Break Six-Month Trend
4-Weeks Ending 1/26/2014

All Regions posted an increase in dollars and units for the period. This breaks a six-month trend of one or more Regions posting a loss in units during the 4 week period. Total U.S. posted an increase in units at +8.8%.

The Southeast takes the lead in unit growth at +21.2% and is the only Region to post a decline in ASP (-4.4% to $1.20) for the 4 week period. Miami posted the largest gain in the Southeast at +262,994 units.

To see how other Regions are doing, check the detailed report.

View Full Report


Avocados Return to Top Five in Volume
13-Weeks Ending 1/26/2014

Total U.S. - Top Retail Volume (LBS):

Avocado volume (lbs.) grew at +5%, outpacing that of Total Fruit (+3%) by +2 points. Avocados rank #5 on a growth rate basis among all high-volume fruits. Grapes topped the volume chart at +13% in volume growth rate. Pineapple, Pears and Apples round out the Top 5.
Top arrows

Avocados Rank # 2 in Dollar Growth Rate -
Closing the Gap behind First Place

13-Weeks Ending 1/26/2014

Volume Arrow

Total U.S. - Top Retail Dollars ($):

Avocados came in at #2 in dollar growth rate at +15%, followed by Tangerines, Berries and Melons. Pineapple came in first at +17%. Avocados rank sixth in total dollars (among $120 million+ fruits) and continue to show strong growth. Growth of Avocados outpaced Total Fruit by +11 points.
View Full Report
Download the New Holidays and Events Report
January - December: 2013 vs. 2012
The Hass Avocado Board's recent Holiday and Events study reveals that The Big Game had the highest weekly volume of the year and the 4th of July had the highest weekly dollars of the year for Total U.S. Find out how many units and dollars The Big Game and the 4th of July generated by clicking here. Read the full report to find out how your region compared.
Safeway and Albertsons Announce $9 Billion Merger Safeway Inc. and Albertsons announced a definitive agreement under which AB Acquisition LLC, the owner of Albertsons, will acquire all outstanding shares of Safeway for $40 a share, totaling $9 billion. The merger agreement was unanimously approved by the board of directors of Safeway. Produce News March 7, 2014
Hy-Vee Readies for Twin Cities Expansion In a move that promises to shake up the Twin Cities supermarket scene, Hy-Vee will open four to six stores in the Minneapolis-Saint Paul market in the next several years with the addition of several new stores per year, each in the 90,000-square-foot range. Progressive Grocer, February 25, 2014

Bi-Lo, Delhaize Get FTC Green Light for Merger Bi-Lo Holdings LLC and Delhaize Group have received approval from the Federal Trade Commission (FTC) to proceed with a deal in which Bi-Lo will acquire substantially all of the stores in the Sweetbay, Harveys and Reid's supermarket chains from Delhaize. The purchasers of the divested stores are Rowe's IGA Supermarkets, Homeland, Food Giant Supermarkets and W. Lee Flowers and Co.Progressive Grocer, February 25, 2014
Wal-Mart Groceries Target Under-Served Areas Wal-Mart has pledged to build 275 to 300 stores in urban and rural food deserts throughout the country by 2016. The Tampa Tribune, March 3, 2014
Report: Meijer's Growth in Wisconsin Will Be Rapid Meijer Inc. plans to expand its footprint into Wisconsin. Meijer said he expected the Michigan retailer to open 10 to 12 stores a year, and a significant number of those will be in Wisconsin over the next several years as the company expands beyond Milwaukee. MLive, March 10, 2014
Jewel-Osco Names New President, Buying 5 More Dominick's Jewel-Osco's parent company said that it is buying five additional Dominick's locations and named the president of its Boston-area division as the new president of Jewel-Osco. Chicago Tribune, March 6, 2014
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