Hass Insights: Retail Data and Research Newsletter - October 2014

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Regional Composite

Avocado Category Shifts - Small Avocados Become Share Leader
How Does Your Market Compare?

Avoscore cards are your primary source for up-to-date Regional and Market level Avocado retail trends.

Click on your Market below to find out.

Los Angeles
San Francisco


St. Louis

S. Carolina


Great Lakes

New England
New York

South Central

View Total U.S.



Category units grew +3% YTD through the second quarter of 2014, a -17 point decrease from 2013, at +20%.

Top arrows

Category dollars grew +18% YTD through the second quarter of 2014, a +4 point increase from 2013, at +14%.

Volume Arrow
Regional Composite

Average Retail Price Reaches Three Year High - Trending Upward
How Does Your Region Compare?

Click on your Region below to find out how your Region is doing.

You will find one Regional Composite for each Region below as well as one for Total U.S.

Great Lakes
South Central
Total U.S.

What is a Regional Composite? Regional Composites are quarterly category overviews including,
  • Dollar Sales and volume trends
  • PLU comparisons
  • Per store averages
  • Average Selling Price

Sprouts to Open 10 Stores in Early 2015 - Sprouts Farmers Market has confirmed plans to open its first store in Alabama in early 2015. With its roots in fresh, natural and organic food, the Phoenix-based grocer will add new locations in Birmingham and Huntsville, along with eight other markets that it has targeted for expansion next year. Progressive Grocer September 12, 2014
Amazon Partners with USPS for Fresh Grocery Delivery - Amazon.com has partnered with the United States Postal Service in a two-month trial where USPS delivers insulated containers of meat, produce, dairy and other groceries to Amazon's customers in San Francisco. The deliveries are made between 3 a.m. and 7 a.m. when the Postal Service trucks are not in high demand and since the products are shipped in insulated containers, refrigerated trucks are not needed. Progressive Grocer September 5, 2014
Grocery Saga Ends in Sale to 'Artie T.' Demoulas - The Market Basket saga ended in triumph for forced-out former CEO Arthur T. Demoulas and his headstrong supporters, as the beloved grocery titan reached a deal worth more than $1.5 billion with his rival relatives that will see him immediately assume control of the beloved 71-store chain his family founded. Boston Herald August 28, 2014
TargetExpress Expands to San Francisco - Target Corp. is bringing two smaller-format TargetExpress stores to Berkeley, Calif., and the financial district of San Francisco in March 2015, according to a Bay Area BizTalk report. The smaller Berkeley store will occupy 12,000 square feet at the downtown corner of Shattuck Avenue and Allston Way and offer a large selection of grocery products including produce, dairy, frozen, snacks and beverages aimed at students, commuters and local residents. Progressive Grocer September 4, 2014
Roundy's Sells Saukville Store to Piggly Wiggly, Plans to Close Two Other Pick 'n Save Stores - Milwaukee-based grocer Roundy's said Wednesday it plans to sell one of its Pick 'n Save stores to the Piggly Wiggly chain and will also close two stores - one in Milwaukee and one in West Allis. The Piggly Wiggly franchise store in Saukville will move into the Pick 'n Save store across the street in coming months. Milwaukee Wisconsin Journal Sentinel September 3, 2014
Associated Wholesalers Seeks Bankruptcy, Plans Asset Sale - Associated Wholesalers Inc., a food distributor, filed for bankruptcy with a plan to sell its assets, citing "fierce competition" in the grocery supply business. In Chapter 11 papers filed in Wilmington, Delaware, the company listed as much as $100 million in debt and said it planned to hold an auction with C&S Wholesale Grocers Inc. as the lead bidder. Normal business won't be affected, Robesonia, Pennsylvania-based AWI said in a statement. Bloomberg September 9, 2014
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