Hass Insights: Retail Data and Research Newsletter - February 2015

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Avocado DMA Snapshot

 Click to Enlarge

3-Year Rolling Index
Two Regions Battle for Top Spot
52-Weeks Ending 11/30/2014

Midsouth and Northeast led the category, while all Regions surpassed their 3-year averages. The Total U.S. avocado category continues to show impressive growth in the current 52-week period, surpassing the 3-year average.

The 3-Year Rolling Index compares recent category growth to the long-term (3-year) growth trends for the Total U.S. and for each of the Regions. For example, an index of 120 means the current growth rate exceeds the long-term trend by 20%. An index of 80 means the current growth rate lags the long-term trend by 20%.

Average weekly graphic


Monthly Markets & Regions

New York Lifts Northeast into the Spotlight
4-Weeks Ending 11/30/2014

Northeast (+13.7%) took the lead in regional dollar growth rates, and also posted the largest absolute dollar gain, adding +$1.9 million in incremental sales.

New York was the largest market in Northeast and posted the largest dollar growth rate, up +36.2%.

To see how other Markets and Regions are doing, check the detailed report.


The Fast Five

Top Five Fastest Growing Fruit Categories
13-Weeks Ending 11/30/2014

Avocados Move up the Ranks
Total U.S. - Top Volume (LBS):
Among 75 Million+ LBS Fruits

Avocado volume increased +11% for the period, outpacing Total Fruit by +12 points and moving to rank #2 on a growth rate basis. Tangerines topped the volume growth rate chart at +16%, followed by Melons and Apples.

Top arrows

Avocado Dollars Stay Strong -
Avocados Remain in Top Five

Total U.S. - Top Dollars ($):
Among $120 Million+ Fruits

Avocado dollar sales grew +8%, outpacing total Fruit (+2%) by +5 points. Avocados place fourth on a dollar growth rate basis, behind Lemons, Tangerines and Melons. Avocados rank sixth in total dollars and continue to show strong percentage growth.
Volume Arrow

Albertsons, Safeway to Divest 168 Stores in Advance of Merger - Haggen will purchase the majority, with 146 stores across Arizona, California, Nevada, Oregon and Washington; Associated Wholesale Grocers (AWG) / Minyards will buy 12 stores in Texas; Associated Food Stores (AFS) will purchase eight stores in Montana and Wyoming; and Supervalu will purchase two in Washington. Progressive Grocer December 19, 2014
Sprouts Farmers Market to Open 10 New Stores in Q2 - Sprouts Farmers Market has revealed plans to open 10 new stores in the second quarter of 2015, including the retailer's first stores in Tennessee and Missouri. Sprouts Farmers Market currently operates more than 190 stores in 10 states and employs more than 17,000 associates. Progressive Grocer January 6,2015
Wal-Mart Cuts a New Path through Rural Texas - Wal-Mart is rediscovering small-town Texas. This time it's focusing on even smaller towns than it did in the 1970s and 1980s. Wal-Mart will open 37 stores in the state from November through the end of January. The Dallas Morning News December 10, 2014  
Onstead to Depart as Bi-Lo CEO - Bi-Lo Holdings stated that Randall Onstead was departing as its president and CEO effective March 1. The Jacksonville, Fla.-based company, parent of the Bi-Lo and Winn-Dixie chains, said it has identified a successor for Onstead, but would name the successor at a later date. Supermarket News January 6, 2015
Whole Foods to Open Boston Flagship Store on Jan. 9 - Whole Foods Market's newest location, at 348 Harrison Avenue in Boston's South End community, opened with the company's traditional bread-breaking ceremony on Friday, Jan. 9. The Shelby Report January 9, 2015
Fairway's Glickberg to Retire - Howard Glickberg, the longtime CEO of Fairway Market whose grandfather founded the New York business, is retiring effective immediately. He will remain a member of the retailer's board of directors. Supermarket News December 8, 2014
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