Hass Insights - Hass Avocado Board
2015 Issue 10
(Week Ending 6/28/2015)
Avocados vs. Total Produce
Phoenix Retailers Sell More Avocados Per Store
Than Any Other Market – 1,384 Avocados Per Week

How does your Market compare?
Click on your Market below to find out.

Avoscore cards are your primary source for up-to-date
Total U.S., Regional and Market level Avocado retail trends.
Avocados vs. Total Produce
Small Hass (PLU 4046) Drives Q2 Category Dollar and Volume Gains – Average Price Down -9%
How does your Region compare?
Click on your Region below to find out how your Region is doing.
You will find one Regional Composite for each Region below
as well as one for Total U.S.

What Insights Do These Reports Offer?
The regional composites offer insights in a simple, easy to understand format.
Some information you will see in these reports:
Key insights summarized in one-sentence headlines
Avocados vs. Total Produce opportunity
Individually segmented quarters in addition to YTD sales
Spotlight on key PLU drivers
At-a-glance regional sales per store comparisons
Monthly Markets & Regions
California Region Adds +5 Million Units in
Mid-Summer Volume Surge
4-Weeks Ending 7/12/2015
California (+24.8%) is the second largest avocado region in volume at 25 million units and posted an absolute volume gain of +5.0 million incremental units. Total U.S. added +29.7 million units.
Los Angeles was the largest market in California and added +2.9 million units in incremental sales. Los Angeles volume increased +32.1%.
To see how other Markets and Regions are doing, check the detailed report.
Click Here
Retail Review
A&P Wants to Sell Off All Stores
The Great Atlantic & Pacific Tea Co. (A&P) has revealed what many have widely speculated since the grocer filed for Chapter 11 bankruptcy protection: It’s officially seeking to dispose of its remaining 153 locations, in addition to its original plans to close 25 stores and sell 118, according to published reports. Progressive Grocer, Aug 18, 2015.
Haggen To Close or Sell 27 Stores
Eight months after acquiring 146 stores divested from the Albertsons/Safeway merger, Haggen is closing or selling 27 locations in California, Arizona, Nevada, Oregon and Washington, with more to follow as part of the Bellingham, Wash.-based retailer's "right-sizing strategy." Progressive Grocer, Aug 14, 2015.
K-VA-T Acquiring 29 Bi-Lo Stores from Southeastern Grocers
K-VA-T Food Stores Inc. will acquire 29 Bi-Lo locations in Chattanooga, Tenn., and northwest Georgia from Jacksonville, Fla.-based Southeastern Grocers. K-VA-T will operate all of the stores under its flagship Food City banner and plans to hire the vast majority of Bi-Lo associates when the transaction closes. Progressive Grocer, July 23, 2015.

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Hass Avocado Board
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Mission Viejo, CA 92692