Hass Insights - Hass Avocado Board
2015 Issue 12
(Week Ending 9/6/2015)

Retail Volume and Price When You Need it
Put the power of up-to-date retail information at your fingertips with the redesigned Hass Avocado Retail Volume and Price Tool. This easy-to-use tool provides weekly retail avocado volume and pricing for small, large, and extra-large Hass avocados sold in bulk and bags. This tool also features separate charts for organic and conventional avocados for all Regions, Markets and Total U.S.
Screenshot of Retail Volume and Price Tool
Avocados vs. Total Produce (Dollars)
4-Weeks Ending 9/6/2015*
Avocados - 17%
Produce - 5%
Monthly Markets & Regions
L.A. Market Drives California Avocado Sales
4-Weeks Ending 9/6/2015*
Los Angeles is the largest avocado market in the U.S. coming in at $11.3 million. Los Angeles is a driving force behind California’s phenomenal Avocado growth, posting the largest gain in incremental retail sales dollars (+$1.4 million) and contributing nearly half of California’s dollar sales.
California sells 18% of avocado category dollars and volume, making it the largest avocado region. California posted the second largest gain in incremental retail sales dollars at +$3.5 million, behind Northeast. All regions grew double-digits in dollars and volume with category dollar growth reaching +17%, while volume grew +27%.
To see how other Markets and Regions are doing, check the detailed report.
Click Here
Avocado PLU Comparison
4-Weeks Ending 9/6/2015*
Avocado PLU $ Share of Category
Avocado Dollars Growth Rate vs. Prior Year
Avocado PLU Units Share of Category
Avocado Units Growth Rate vs. Prior Year
Click Here
Monthly Markets & Regions
Great Lakes Emerges as Growth Leader
52-Weeks ending 9/6/2015* vs. the 3-year average
3-Year Average Chart
3-Year Average Chart
The avocado category is increasing at a faster rate, now indexing at 124 for Total U.S., surpassing the previous Total U.S. index of 123. Great Lakes index hit 132, leading the 3-year index ranking. All Regions continue to show outstanding growth in the current 52-week period, surpassing their respective 3-year averages.
The 3-Year Rolling Index compares recent category growth to the long-term (3-year) growth trends for the Total U.S. and for each of the Regions. For example, an index of 120 means the current growth rate exceeds the long-term trend by 20%. An index of 80 means the current growth rate lags the long-term trend by 20%.

*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources.
Retail Review
Gelson's, Smart & Final Look to Buy 36 Haggen Stores
Haggen, which filed for Chapter 11 bankruptcy protection on Sept. 8, has filed motions to sell eight California stores to Gelson's Markets as well as 28 stores in California and Nevada to Smart & Final LLC. The Produce News, October 5, 2015.
36 More A&P Stores Sold, 72 on Auction Block This Week
The Great Atlantic & Pacific Tea Co. held an auction for certain stores on Oct. 1 and 2. The auction resulted in 36 stores receiving successful bids from a variety of companies, including Key Food Stores Co-Operative Inc., Wakefern Food Corp. and Stop & Shop. The Produce News, October 6, 2015.
Stop & Shop Acquires 25 A&P Stores
The Stop & Shop Supermarket Co. has acquired a total of 25 stores in the greater New York area sold off by the bankrupt Great Atlantic & Pacific Tea Co. in its Oct. 8 auction, and will begin converting them in groups of up to five stores. Progressive Grocer, October 8, 2015.

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