Hass Insights - Hass Avocado Board
2015 Issue 6
(Week Ending 3/22/2015)
Welcome to the new HAB Insights newsletter. Beginning with this issue, you get a fresh look at how avocados are performing at retail. This new design highlights avocado category trends, served up in a quick, easier-to-use format with timely information delivered directly to your inbox. Be sure to check out the new information in these easy-to-access reports.
Avocados vs. Total Produce (Dollars)
4-Weeks Ending 3/22/2015
Avocados - 13%
Produce - 2%
Monthly Markets & Regions
Southeast Enters the Spotlight - Miami Shines Brightest
4-Weeks Ending 3/22/2015
All Regions posted double-digit growth rates while Southeast (+18.5%) posted the largest absolute dollar gain, adding +$2.6 million in incremental sales. Total U.S. added +$16.6 million.
Miami was the largest market in Southeast and added +$394k in incremental sales. All Southeast markets except one posted double-digit dollar growth.
To see how other Markets and Regions are doing, check the detailed report.
Click Here
Avocado PLU Comparison
4-Weeks Ending 3/22/2015
Avocado PLU $ Share of Category
Avocado Dollars Growth Rate vs. Prior Year
Avocado PLU Units Share of Category
Avocado Units Growth Rate vs. Prior Year
Click Here
Monthly Markets & Regions
Midsouth and Northeast Refuse to Back Down
52-Weeks ending 3/22/2015 vs. the 3-year average
3-Year Average Chart
3-Year Average Chart
Midsouth and Northeast continue to top the 3-year index ranking, while all Regions surpassed their 3-year averages. The Total U.S. avocado category continues to show impressive growth in the current 52-week period, surpassing the 3-year average.
The 3-Year Rolling Index compares recent category growth to the long-term (3-year) growth trends for the Total U.S. and for each of the Regions. For example, an index of 120 means the current growth rate exceeds the long-term trend by 20%. An index of 80 means the current growth rate lags the long-term trend by 20%.
Retail Review
Family Dollar, Dollar Tree Merger Leads to 300-Plus Store Closings
Dollar Tree reported the Federal Trade Commission (FTC) is nearing the end of its review of the pending deal. As part of the review, 340 stores have been tapped for divestiture. Dollar Tree expects all or almost all of the stores to be divested to be Family Dollar locations. Progressive Grocer, April 13, 2015.
Food Lion to Close 3 Stores Near Raleigh
Food Lion will close three stores in the greater Raleigh, N.C., market, Delhaize America officials told SN Friday. All three stores set for closure in Dunn, Fayetteville and Goldsboro, N.C. were underperforming locations with expiring leases. Supermarket News, April 10, 2015.
Grocery Stores Seek to Expand in Center City
After experimenting with an urban grocery concept called Everything Fresh at a small store on Walnut Street in Philadelphia, Ahold USA is reportedly seeking to eventually open eight stores throughout Center City. Philadelphia Business Journal, April 22, 2015.

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