Hass Insights - Hass Avocado Board
2015 Issue 9
(Week Ending 6/14/2015)
Avocados vs. Total Produce (Dollars)
4-Weeks Ending 6/14/2015*
Avocados - 15%
Produce - 4%
Monthly Markets & Regions
Southeast Explodes onto the Scene
4-Weeks Ending 6/14/2015*
The Southeast Region has exploded onto the scene this period, posting the largest avocado growth rate in volume (+47%) and dollars (+21%). Southeast posted an absolute dollar gain of +$2.9MM.
Miami/Ft. Lauderdale was the largest market in Southeast and added +$710k in incremental sales. All Southeast markets posted double-digit dollar growth.
To see how other Markets and Regions are doing, check the detailed report.
Click Here
Avocado PLU Comparison
4-Weeks Ending 5/17/2015*
Avocado PLU $ Share of Category
Avocado Dollars Growth Rate vs. Prior Year
Avocado PLU Units Share of Category
Avocado Units Growth Rate vs. Prior Year
Click Here
Monthly Markets & Regions
Rolling to 130 – Southeast Leading the Charge
52-Weeks ending 6/14/2015* vs. the 3-year average
3-Year Average Chart
3-Year Average Chart
Southeast index hits 130, leading the 3-year index ranking. All Regions continue to show outstanding growth in the current 52-week period, surpassing their respective 3-year averages.
The 3-Year Rolling Index compares recent category growth to the long-term (3-year) growth trends for the Total U.S. and for each of the Regions. For example, an index of 120 means the current growth rate exceeds the long-term trend by 20%. An index of 80 means the current growth rate lags the long-term trend by 20%.

*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category, Total US Multi-Outlet, for the 4-weeks and YTD ending 6-14-2015. The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources.
Retail Review
Acme Markets to Buy 76 A&P Stores
In the immediate wake of A&P's July 19 Chapter 11 filing, Malvern, Pa.-based Acme Markets has tendered a deal to acquire 76 of the beleaguered chain's namesake, Superfresh and Pathmark banners…As Progressive Grocer previously reported, Ahold USA's Stop & Shop division is poised to acquire 25 New York metro-area A&P stores. Progressive Grocer, July 21, 2015.
Albertsons Slates 115 Remodels, 8 New Stores
Albertsons and Safeway's parent company will open eight new and replacement stores in 2015 and remodel a total of 115 existing stores across most of its operating divisions…AB Acquisition LLC operates approximately 2,200 stores and 1,700 pharmacies in 34 states and the District of Columbia under 18 banners. Progressive Grocer, July 2, 2015.
Kroger Reopens in Former Hiller’s Market Locations
Kroger reopened six of seven former Hiller’s Market locations on Wednesday as the grocery chain continues to invest $150 million in Michigan stores. In addition, the stores will now offer expanded product lines, including ethnic selections…Also, Fresh Thyme specialty grocery opened three new stores in Troy, Rochester Hills and Northville. The Detroit News, July 22, 2015.

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