Hass Insights - Hass Avocado Board
2016 Issue 1
(Week Ending 11/1/2015)
Avocados vs. Total Produce (Dollars)
4-Weeks Ending 11/1/2015*
Avocados - 16%
Produce - 6%
Monthly Markets & Regions
New York posting impressive gains amid Northeast avocado boom
4-Weeks Ending 11/1/2015*
New York is the largest avocado market in the Northeast, with 4-week retail sales of $7.3 million. New York posted the largest incremental growth in the region as well, adding +$1.4 million and +2.1 million units. New York also stands out as one of the fastest growing markets in the country, with dollar sales up +28% and units up +48%.
Above average growth in the New York market lifted the entire Northeast region into the spotlight. Northeast led the regions with the largest gain in incremental retail sales dollars (+$3.4 million) and volume (+5.0 million). Total U.S. category dollar sales were up +16%. Volume grew +19%.
To see how other Markets and Regions are doing, check the detailed report.
Click Here
Avocado PLU Comparison
4-Weeks Ending 11/1/2015*
Avocado PLU $ Share of Category
Avocado Dollars Growth Rate vs. Prior Year
Avocado PLU Units Share of Category
Avocado Units Growth Rate vs. Prior Year
Click Here
Monthly Markets & Regions
Great Lakes setting the pace
52-Weeks ending 11/1/2015* vs. the 3-year average
3-Year Average Chart
3-Year Average Chart
Avocado category growth is accelerating, now indexing at 126 for Total U.S., surpassing the previous Total U.S. index of 124. Great Lakes index hit 136, leading the 3-year index ranking. All regions continue to show outstanding growth in the current 52-week period, surpassing their respective 3-year averages.
The 3-Year Rolling Index compares recent category growth to the long-term (3-year) growth trends for the Total U.S. and for each of the regions. For example, an index of 120 means the current growth rate exceeds the long-term trend by 20%. An index of 80 means the current growth rate lags the long-term trend by 20%.
*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources.
Retail Review
Dollar General makes another expansion move
Dollar General is taking another step forward in its plans to expand its square footage by 7% in 2016. The retailer announced it has begun construction on a distribution center in Janesville, Wis. It will be the 14th facility in the retailer’s growing distribution network. Chain Store Age, November 16, 2015.
Foodtown outlets open in New York, N.J.
Allegiance Retail Services LLC members are opening 10 new Foodtown stores in New York and New Jersey, while another store is reopening after renovations. In New York City, new Allegiance Retail member Alex Collado plans a Dec. 4 grand opening for two Foodtown stores in the Bronx and one in Manhattan. The Packer, December 1, 2015.
Albertsons buys Haggen stores, readies IPO
Seeking to fund its expansion efforts, Albertsons said it was preparing an initial public offering of common stock. In the document, Albertsons said it will be offering 65.3 million shares of common stock with an expected offering price between $23 and $26 per share. The stock will trade on the New York Stock Exchange under the symbol ABS, according to the document. Produce Retailer, November 30, 2015.

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