Hass Insights - Hass Avocado Board
2016 Issue 12
(Week Ending 9/4/2016)
Avocados vs. Total Produce
4 weeks ending 9/4/2016*
Avocados - 12%
Produce - 5%
Monthly Markets & Regions
Avocado dollars up in all markets.
Top 3 markets boosted Southeast growth
4 weeks ending 9/4/2016*

All markets and regions grew dollars for the 4-week period. Southeast region saw the largest increase at +28% and added +$4.3MM, the largest dollar gain of any region. The top 3 fastest-growing markets were located in Southeast, with Jacksonville leading the pack.

Jacksonville had the highest dollar growth rate of any market at +36% and added +$256K to the category. However, Miami/Ft. Lauderdale led in incremental dollars at +$985k, and was the second fastest-growing market in the country (+34%).

To see how other markets and regions are doing, check the detailed report.
Click Here
Avocado PLU Comparison
4 weeks ending 9/4/2016*
Avocado PLU Units Share of Category
Avocado Dollars Growth Rate vs. Prior Year
Avocado PLU $ Share of Category
Avocado Units Growth Rate vs. Prior Year
Click Here
Monthly Markets & Regions
Southeast tops the ranking and re-enters the 130’s
52-Weeks ending 9/4/2016 vs. the 3-year average*
3-Year Average Chart
Map of USA
Southeast led the 3-year ranking for the current 4-weeks, marking the region’s return to the 130’s after a two period hiatus. The category continues to accelerate with 7 of 8 regions ranking 120+, while the national index hit an average of 123 for the period.

The 3-Year Rolling Index compares recent category growth to the long-term (3-year) growth trends for the Total U.S. and for each of the regions. For example, an index of 120 means the current growth rate exceeds the long-term trend by 20%. An index of 80 means the current growth rate lags the long-term trend by 20%.
*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources.
Retail Review
Sprouts confirms Florida, North Carolina expansion
Sprouts Farmers Markets confirmed plans to expand for the first time to Florida and North Carolina in a release detailing anticipated store openings during its 2017 fiscal first quarter, which begins in January. Sprouts said it would open eight stores in the quarter and anticipates opening 36 stores during 2017. Supermarket News, September 28, 2016.
Rouses Buys LeBlanc’s Food Stores
Rouses Markets is acquiring the stores of another family-run grocer based in Louisiana, LeBlanc’s Food Stores. The deal is expected to close later this month, bringing the total number of Rouses Markets to 54, with all of the acquired stores to be converted to the Rouses banner. Progressive Grocer, October 2, 2016.
Amazon plans to expand grocery business with new convenience stores
Amazon.com is planning on expanding its grocery business by introducing convenience stores as well as curbside pickup locations, according to an article from The Wall Street Journal. Industry insiders who the WSJ spoke with said the Seattle-based company aims to build small brick-and-mortar stores which would sell produce, milk, meats and other perishable items that customers can take home. The Produce News, October 11, 2016.
In Case You Missed It
Drive Hass avocado sales through digital content
The Produce News , October 6, 2016
Digital content influences avocado purchases
Fresh Plaza , October 6, 2016

© 2016 Hass Avocado Board. All rights reserved.

If this message was forwarded to you and you would like to register, subscribe here.

If you received this message from Hass Avocado Board and would like to unsubscribe, please click here to remove.

We invite you to read our privacy policy.

Hass Avocado Board
25212 Marguerite Pkwy. Ste. 250
Mission Viejo, CA 92692