Hass Insights - Hass Avocado Board
2016 Issue 2
(Week Ending 11/29/2015)
Avocados vs. Total Produce (Dollars)
4-Weeks Ending 11/29/2015*
Avocados - 11%
Produce - 5%
Monthly Markets & Regions
King of the hill – Great Lakes tops the charts
4-Weeks Ending 11/29/2015*
Great Lakes takes back the spotlight. Gains of +25% in units and +20% in dollars push Great Lakes back to the top of the charts. A number of markets in the region added sales gains to Great Lakes, with Chicago leading the charge, with incremental sales gains of +$370k and +606k units.
Chicago was the 8th largest market in the country and the largest market in Great Lakes, contributing 26% of dollars and volume. Chicago posted impressive dollar (+14%) and volume (+27%) gains, while average price declined -10% to $1.06/unit. Total U.S. category dollar sales were up +11%. Volume grew +17%.
To see how other Markets and Regions are doing, check the detailed report.
Click Here
Avocado PLU Comparison
4-Weeks Ending 11/29/2015*
Avocado PLU $ Share of Category
Avocado Dollars Growth Rate vs. Prior Year
Avocado PLU Units Share of Category
Avocado Units Growth Rate vs. Prior Year
Click Here
Monthly Markets & Regions
New high in Total U.S. avocado category index
52-Weeks ending 11/29/2015* vs. the 3-year average
3-Year Average Chart
Map of USA
Avocado category growth is accelerating, now indexing at 127 for Total U.S., surpassing the previous Total U.S. index of 126. Great Lakes index hit 137, leading the 3-year index ranking. All regions continue to show outstanding growth in the current 52-week period, surpassing their respective 3-year averages.
The 3-Year Rolling Index compares recent category growth to the long-term (3-year) growth trends for the Total U.S. and for each of the regions. For example, an index of 120 means the current growth rate exceeds the long-term trend by 20%. An index of 80 means the current growth rate lags the long-term trend by 20%.
*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources.
Retail Review
Save-A-Lot files for IPO
Supervalu continues to explore the potential spin-off of its Save-A-Lot business as it filed an IPO with the U.S. Securities and Exchange Commission. While the move does not guarantee Save-A-Lot will become a separate, publicly traded company, it paves the way for splitting the thriving retail division from its slower-growing wholesale operations. Progressive Grocer, January 7, 2016.
Hy-Vee Aisles Online rolls out to all 240 stores
First piloted earlier this year, Hy-Vee's Aisles Online grocery service is now available in all of the supermarket chain’s 240 stores across its eight-state region. Through the Hy-Vee Aisles Online website, customers can shop for their groceries, pay electronically and choose to pick up their order or have it delivered to their home. Progressive Grocer, December 18, 2015.
Marsh planning 13 new stores
Indianapolis-based Marsh Supermarkets is planning to open up to 13 new stores over the next three years while looking to update 52 of its 73 existing stores. In addition to new stores anticipated by the end of 2018, the grocery chain – long considered an acquisition target – is apparently on the hunt for acquisitions of its own, the Indianapolis Star reported. Progressive Grocer, December 18, 2015.

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