Hass Insights - Hass Avocado Board
2016 Issue 3
(Week Ending 12/27/2015)
Avocados vs. Total Produce
Chicago's 2015 market
performance sets bar for 2016

How does your market compare?
Click on your market below to find out.

Avoscore cards are your primary source for up-to-date
Total U.S., regional and market level avocado retail trends.
Avocados vs. Total Produce
2015 marks $1.8 billion in
retail sales of avocados

How does your region compare?
Click on your region below to find out how your region is doing.
You will find one Regional Composite for each region below
as well as one for Total U.S.

What insights do these reports offer?
The regional composites offer insights in a simple, easy to understand format.
Some information you will see in these reports:
Key insights summarized in one-sentence headlines
Avocados vs. total produce opportunity
Individually segmented quarters in addition to YTD sales
Spotlight on key PLU drivers
At-a-glance regional sales per store comparisons
Monthly Markets & Regions
End of year dollar boost
lands Northeast in top 3 regions
4-Weeks Ending 12/27/2015
Northeast leaped forward in the last 4 weeks of 2015. 4-week dollar sales of $16.5 million cemented Northeast as the third largest dollar region. Northeast was the fastest growing region in dollars (+15%) and posted the largest absolute dollar gain at +2.1 million incremental dollars. Total U.S. grew +9% and added $9 million.
New York was the largest market in Northeast, up +13% and adding +$645k in incremental sales. New York volume increased +24% (+927k units).
To see how other markets and regions are doing, check the detailed report.
Click Here
Retail Review
Sprouts Farmers Market to open 11 new locations in Q2 2016
As it continues its robust expansion efforts, Sprouts Farmers Market has unveiled plans to open 11 new locations in the second quarter of 2016. New stores have bolstered Sprouts' financial performance in the prior quarters, with the latest report finding an 18 percent increase in net sales and a 5.8 percent boost in comps for Q3 2015. Progressive Grocer, January, 22, 2016.
Wal-Mart pulls Express format, plans store closures
After a five-year trial with the smaller format Walmart Express, Wal-Mart Stores Inc. said on Friday it plans to close all 102 of the small-format stores. The company said it plans to open 50 to 60 new Supercenters, 85 to 95 Neighborhood Markets and seven to 10 new Sam's Club stores in fiscal 2017, which starts Feb. 1. The Packer, January 15, 2016.
Kroger opens doors on 'Main & Vine' store
Kroger opened its new fresh concept "Main & Vine" store to a large crowd at the site of a former QFC supermarket in Gig Harbor, Wash. Main & Vine highlights a large selection of produce and 300 bulk items along with an Event Center in the middle of the store, rather than along its perimeter. Supermarket News, February 3, 2016.

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Hass Avocado Board
25212 Marguerite Pkwy. Ste. 250
Mission Viejo, CA 92692