Hass Insights - Hass Avocado Board
2016 Issue 7
(Week Ending 3/27/2016)
Millennial avocado buyers
outspend other households
The Hass Avocado Board’s Keys to the Cart: Driving Hass Avocado Sales at Retail study provides industry leaders with insights into the shopping behavior of millennial households. The study reveals how millennial shoppers (ages 25-34) are impacting the avocado category. These high-value shoppers are more likely to buy avocados and spend more on avocados than non-millennials. Millennial households spent $23 per year on avocados, while the non-millennial annual spend was $20. To learn more about how millennial shoppers impact the value of the retail market basket, visit hassavocadoboard.com to read the full report.

Avocados vs. Total Produce
Portland sprints out of the gate –
leads the charge in 2016

How does your market compare?
Click on your market below to find out.

Avoscore cards are your primary source for up-to-date
Total U.S., regional and market level avocado retail trends.
Avocados vs. Total Produce
Californians love avocados!
California holds a 17% dollar share of avocados,
but an 11% share of total produce

How does your region compare?
Click on your region below to find out how your region is doing.
You will find one Regional Composite for each region below
as well as one for Total U.S.

What insights do these reports offer?
The regional composites offer insights in a simple, easy to understand format.
Some information you will see in these reports:
Key insights summarized in one-sentence headlines
Avocados vs. total produce opportunity
Individually segmented quarters in addition to YTD sales
Spotlight on key PLU drivers
At-a-glance regional sales per store comparisons
Monthly Markets & Regions
4 of the 5 fastest growing markets are in Southeast
4-Weeks Ending 4/17/2016
Southeast is holding up the category in dollar growth, up +18% and offsetting the deficit in other regions with a +$2.6MM incremental gain. Volume was up +26% in the Southeast, the largest increase of any region. Southeast saw the smallest regional price decline, down -6% for the period. Total U.S. sales were up +$1.9MM and +18.8MM pounds for the period.
Miami/Ft. Lauderdale was the driving force behind the growth in Southeast, adding +$725k to the region. Miami/Ft. Lauderdale was one of five markets with rising average selling prices and had one of the highest ASP’s in the country at $1.23/unit.
To see how other markets and regions are doing, check the detailed report.
Click Here
Retail Review
Whole Foods is ready to convince you that it can do cheaper
The company will open the first of several smaller stores that will specialize in cheaper private-label groceries. It’s seeking to demonstrate that Whole Foods isn’t just for foodies willing to pay a premium for grass-fed beef and organic kale. Called 365 by Whole Foods Market, the new concept is designed to help the retailer compete in an era when the organic food it first brought to the masses is now widely available at convenience stores and supermarkets. Bloomberg, May 18, 2016.
Weis acquiring 5 Mars stores
Weis Markets said it has entered into an agreement with Mars Super Markets to purchase five Mars stores in Baltimore County, Md. The stores include two in Dundalk and individual units in Essex, Arbutus and Carney. The company operates 13 stores, including the five to be sold to Weis. It closed four stores earlier this year. Weis intends to complete the purchase in late July. Financial terms were not disclosed. Supermarket News, May, 24, 2016.
Piggly Wiggly Midwest acquires remaining Joe Caputo assets
Sheboygan, Wis.-based Piggly Wiggly Midwest has acquired the three remaining Joe Caputo & Sons grocery stores in the Chicago suburbs. The company, which operates supermarkets under the Piggly Wiggly and Butera banners in Wisconsin and Illinois, won the real estate and assets for the Caputo stores at auction Thursday. The $32 million deal still requires court approval, the Chicago Tribune reported. Progressive Grocer, May 13, 2016.
In Case You Missed It
HAB's Holiday & Events study shows robust sales growth
The Produce News, April 29, 2016
Holiday avocado volume rose in 2015, study finds
The Packer, April 28, 2016

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