Hass Insights - Hass Avocado Board
2017 Issue 3
(Week Ending 12/25/2016)
Increase your digital and social media impact
The newly released 2016 Digital and Social Media Tip Sheet is an easy-to-use, graphical summary of the HAB 2016 Digital and Social Media Study. The study explores digital and social media platforms and how they can be used to build shopper engagement, increase usage and influence the purchase of avocados. Visit Hassavocadoboard.com to learn more.
2016 Digital and Social Media Tip Sheet
Top Fruit Trends
Total US - Top Dollar Trending Category
Total US - Top Volume Trending Category
Avocados vs. Total Produce
Tampa dollar growth propels Southeast to the top
How does your market compare?
Click on your market below to find out.

Avoscore cards are your primary source for up-to-date
Total U.S., regional and market level avocado retail trends.
Avocados vs. Total Produce
Avocado pricing hits three-year high in Q4
How does your region compare?
Click on your region below to find out how your region is doing.

You will find one Regional Composite for each region below
as well as one for Total U.S.

What insights do these reports offer?
The regional composites offer insights in a simple, easy to understand format.
Some information you will see in these reports:
Key insights summarized in one-sentence headlines
Avocados vs. total produce opportunity
Individually segmented quarters in addition to YTD sales
Spotlight on key PLU drivers
At-a-glance regional sales per store comparisons
Monthly Markets & Regions
Seven of eight regions post double-digit dollar growth
4-Weeks Ending 12/25/2016
Nearly all regions posted double-digit dollar growth, except for California, which grew +8.5%. The Southeast had the greatest increase at +26.6%, while West added the most incremental dollars at +$3.8M. Total U.S. grew +18.8% for the period. Volume saw similar trends with all regions but California posting positive volume growth. Southeast was the fasting growing region in volume (+33%) and added the most incremental units at +3.8M units.
Miami/Ft. Lauderdale is the largest market in the Southeast and posted the highest incremental dollars and volume in the region at +$870K and +924K units.
To see how other markets and regions are doing, check the detailed report.
Click Here

Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources.

Retail Review
Albertsons calls off Price Chopper pursuit, sources say
Albertsons has dropped its pursuit of Golub Corp., parent of New York’s Price Chopper chain, sources told SN this week. Albertsons was identified as being in “advanced talks” on a potential $1 billion deal to buy Golub late last year, Reuters reported. Supermarket News, Jan 25, 2017.
Save-A-Lot abandons west coast
In its first major move since being divested from former owner Supervalu Inc., hard-discount grocery chain Save-A-Lot is exiting the California and Nevada markets. The decision, which will impact 13 corporate locations, a retailer-owned store and its Rancho Distribution Center, came “after rigorous review and analysis,” said Chon Tomlin, spokesperson for Earth City, Mo.-based Save-A-Lot. Progressive Grocer, Jan 20, 2017.
Instacart makes way into St. Louis
San Francisco-based grocery delivery service Instacart announced its entry into the St. Louis market through the partnership with several local food retailers. Beginning Feb. 16, several food retailers, including Schnucks, Straub's, Shop 'n Save, Whole Foods Market and Costco, will offer online ordering and delivery. Progressive Grocer, Jan 30, 2017.
In Case You Missed It

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