Hass Insights - Hass Avocado Board
2017 Issue 4
(Week Ending 1/22/2017)
2016 Holiday report out now! More to come in 2017!
Historically, holidays are a large contributor to annual avocado sales and 2016 was no exception. Holiday and event weeks contributed 502 million avocados (27%) to annual retail volume, up +11% vs prior year. But how will the 2017 holidays compare? Coming in May, don’t miss the first quarterly Holiday Report, starting with Q1 2017 (2017 Big Game included). These new holiday reports will be released on a quarterly basis and will feature a new, more concise format, with visual illustrations to highlight key insights. For the full 2016 national and regional results for thirteen key food-centric holidays, visit hassavocadoboard.com/retail/holidays-events.
Graphic indicating new holiday report coming in May 2017.
Avocados vs. Total Produce
4 weeks ending 1/22/2017*
Avocados +13%
Produce -1%
Monthly Markets & Regions
Increasing avocado prices continue to drive higher dollar sales
4 weeks ending 1/22/2017*

Avocados began the year with dollar growth in all markets, contributing to significant growth nationally (+13%). Albany had the top growth rate at +42%, while Los Angeles contributed the most incremental dollars (+$1.3MM). Volume trends were mixed across the markets, ranging from growth of +63% in Houston to -32% in Denver.

To see how other markets and regions are doing, check the detailed report.

To see how other markets and regions are doing, check the detailed report.
Click Here
Avocado PLU Comparison
4 weeks ending 1/22/2017*
Avocado PLU $ Share of Category
Avocado Dollars Growth Rate vs. Prior Year
Avocado PLU Units Share of Category
Avocado Units Growth Rate vs. Prior Year
Click Here
Monthly Markets & Regions
Feast in the East
52-Weeks ending 1/22/2017 vs. the 3-year average*
3-Year Average Chart
Map of USA
Avocados are seeing phenomenal growth in all regions, especially in the east. Avocados hit their highest index in the Southeast (135) and Midsouth (131) regions, driving up the Total U.S. index to 125. All regions surpassed their 3-year average growth.

The 3-Year Rolling Index compares recent category growth to the long-term (3-year) growth trends for the Total U.S. and for each of the regions. For example, an index of 120 means the current growth rate exceeds the long-term trend by 20%. An index of 80 means the current growth rate lags the long-term trend by 20%.
*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources.
Retail Review
At Kroger, technology is changing the grocery-store shopping experience
Consumers can shop online and either pick up the order or have it delivered to their homes. Inside stores, meanwhile, technology is changing the shopping experience. Kroger’s latest move: testing sensor-laden interactive shelves that detect shoppers in the aisles via their smartphones to offer them personal pricing and product suggestions as they walk along. “We want to bring technology to life in the store,” says Chris Hjelm, Kroger’s chief information officer since 2005. The Wall Street Journal, February 20, 2016.
Target CEO outlines plans for new stores, grocery biz
With 30 small-format stores slated to open in 2017, Target will double its presence in dense, urban markets and college campuses. The category most in need of inspiration at Target, as far as PG’s core audience is concerned, is grocery, which CEO Brian Cornell touched on during an investors’ summit. “We're very focused on improving our grocery performance [and] we haven't just been standing still. We've made significant progress in procurement [and] supply chain.” Progressive Grocer, March 2, 2017.
Lucky's to add 6 more Fla. stores
Lucky's Market plans to open at least six new stores in Florida over the next 18 months, following the opening of six Sunshine State locations in 2016. The stores to open will be located in Sarasota, Panama City and Oakland Park this summer; Port St. Lucie in late 2017; Bonita Springs in early 2018; and St. Petersburg in summer 2018. The six that opened in 2016 are among the eight total the grocer opened that year. Progressive Grocer, February 10, 2017.
In Case You Missed It

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