Hass Insights - Hass Avocado Board
2017 Issue 6
(Week Ending 3/19/2017)
Introducing the new HAB holiday and events report
The Hass Avocado Board is excited to present the new holiday and events report. As the first of four quarterly holiday reports in 2017, the Q1 report covers sales trends and regional drivers for four avocado holidays – New Year’s, Valentine’s Day, Big Game and St. Patrick’s Day. Read the report today and see how retail sales of this holiday favorite performed in 2017. Visit https://www.hassavocadoboard.com/retail/holidays-events to read the full report.
Graphic featuring silhoute of grocery shoppers and the market demographics of avocado purchases
Avocados vs. Total Produce
4 weeks ending 3/19/2017*
Avocados +16%
Produce +2%
Monthly Markets & Regions
Avocado dollar sales surge across the nation amid rising prices
4 weeks ending 3/19/2017*

The average retail price for avocados surged +20% this period and offset a decline in volume (-5%) to lift dollars up +14%. Northeast saw the steepest price increase (+30%) and had the highest price of any region at $1.51/unit. Higher prices in the Northeast drove category dollar gains, adding +$3.8MM vs prior year. Volume declined -10% in the region.

New York drove 32% of Northeast dollar gains, adding +$1.2MM on a price increase of +37%. Volume declined -16% in the New York market.

To see how other markets and regions are doing, check the detailed report.
Click Here
Avocado PLU Comparison
4 weeks ending 3/19/2017*
Avocado PLU $ Share of Category
Avocado Dollars Growth Rate vs. Prior Year
Avocado PLU Units Share of Category
Avocado Units Growth Rate vs. Prior Year
Click Here
Monthly Markets & Regions
Southeast rolls higher, topping 136!
52-Weeks ending 3/19/2017 vs. the 3-year average*
3-Year Average Chart
Map of USA
Southeast tops the 3-year ranking, coming in at 136. Midsouth takes second place at 132, followed by Great Lakes and Northeast at 129. Strong sales performance was seen in five of eight regions with the national average hitting 124 for the period.

The 3-Year Rolling Index compares recent category sales rates to the long-term (3-year) sales rates for the Total U.S. and for each of the regions. For example, an index of 120 means the current sales rate exceeds the long-term rate by 20%. An index of 80 means the current sales rate lags the long-term rate by 20%.

*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources.
Retail Review
Creditors forcing Central Grocers into bankruptcy
Midwestern grocery cooperative Central Grocers Inc. is facing involuntary bankruptcy as creditors are lining up, looking to be paid for past-due bills. The Coca-Cola Co., General Mills Inc., Mars Financial Services and Post Consumer Brands have filed for a Chapter 7 involuntary bankruptcy of Central Grocers in pursuit of debt payments, the Northwest Indiana Times reported. Progressive Grocer, May 3, 2017.
Supervalu acquiring Unified Grocers
Supervalu Inc. is merging with Unified Grocers in a $375 million deal that its architects say will create a company that’s “uniquely positioned to efficiently serve a broad range of independent customers and offer a diverse array of value added services, helping customers compete in an increasingly demanding grocery environment.” Progressive Grocer, April 10, 2017.
Albertsons considering bid for Whole Foods: Report
Following speculation that Kroger may be mulling a bid for troubled natural and organic grocer Whole Foods, the Financial Times has reported a new potential suitor for the Austin, Texas-based grocer: Albertsons. Although the Boise, Idaho-based grocery company has yet to make a formal bid, Cerberus Capital Management, Albertsons' parent, reportedly has been in preliminary talks with bankers about making one. Progressive Grocer, April 24, 2017.
In Case You Missed It

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