Hass Insights - Hass Avocado Board
2017 Issue 8
(Week Ending 5/14/2017)
Avocados vs. Total Produce
4 weeks ending 5/14/2017*
Avocados +16%
Produce +2%
Monthly Markets & Regions
Avocado price surge drives higher regional dollar sales
4 weeks ending 5/14/2017*

As avocado prices surged across the country, all regions exhibited significant dollar gains. Dollar growth ranged from +17.9% in West to +28.3% in Midsouth, and showed a Total U.S. gain of +24.4%, which translated to +$37.9MM in incremental sales. California posted the highest incremental dollars at +$6.8MM, on a price increase of +41.2%.

Los Angeles drove California dollar growth, with +$4.0MM in incremental sales. Los Angeles is the largest avocado market in the country (in dollars and volume), and posted the highest dollar growth rate (+39.9%) of any market.

To see how other markets and regions are doing, check the detailed report.
Click Here
Avocado PLU Comparison
4 weeks ending 5/14/2017*
Avocado PLU $ Share of Category
Avocado Dollars Growth Rate vs. Prior Year
Avocado PLU Units Share of Category
Avocado Units Growth Rate vs. Prior Year
Click Here
Monthly Markets & Regions
Southeast index sets 2017 record
52-Weeks ending 5/14/2017 vs. the 3-year average*
3-Year Average Chart
Map of USA
Southeast is climbing the avocado sales index, hitting 137 for the period. As Southeast nears 140, seven of eight regions are showing strong sales performance. The national average hit 127 for the period.

The 3-Year Rolling Index compares recent category sales rates to the long-term (3-year) sales rates for the Total U.S. and for each of the regions. For example, an index of 120 means the current sales rate exceeds the long-term rate by 20%. An index of 80 means the current sales rate lags the long-term rate by 20%.
*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources.
Retail Review
Amazon Buying Whole Foods
Amazon.com has reached a definitive merger agreement with Whole Foods Market Inc. in which Amazon will acquire the Austin, Texas-based natural and organic grocer in an all-cash transaction valued at $13.7 billion, including Whole Foods' net debt. Whole Foods will continue to operate its stores under the Whole Foods Market brand and source from trusted vendors and partners worldwide.
Progressive Grocer, June 16, 2017.
Aldi fires $3.4 billion shot in U.S. supermarket wars
German grocery chain Aldi Inc [ALDIEI.UL] said it would invest $3.4 billion to expand its U.S. store base to 2,500 by 2022, raising the stakes for rivals caught in a price war. Aldi operates 1,600 U.S. stores and earlier this year said it would add another 400 by the end of 2018 and spend $1.6 billion to remodel 1,300 of them.
Reuters, June 12, 2017.
Kroger wins $16M bid to buy competitor's stores
Kroger Co. has won its bid to buy 11 Marsh Supermarkets stores in Indiana through federal bankruptcy court. Kroger, through its Topvalco Inc. unit, will pay $16 million to acquire seven Marsh stores in the Indianapolis area and two each in Bloomington and Muncie, according to documents filed in U.S. Bankruptcy Court in Delaware.
Cincinnati Business Courier, June 14, 2017.
In Case You Missed It

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