Avocado volume slump sparks high prices in June
Hass Insights - Hass Avocado Board
RETAIL DATA REPORT
2017 Issue 9
(Week Ending 6/11/2017)
Avocados vs. Total Produce
(Dollars)
4 weeks ending 6/11/2017*
Avocados +22.6%
Produce +1%
Monthly Markets & Regions
June avocado volume down from last year amid high prices
4 weeks ending 6/11/2017*

The avocado category posted an unusually high price increase (+29.2%) during the 4-week period ending 6/11/17. While retail volume (units) slumped during this time frame, higher prices pushed category dollar sales growth rates into the double-digits at both the national and regional levels. HAB’s most recent Markets and Regions report shows Total U.S. dollar sales up +22.6%, with volume down -5.1%. This trend is seen in nearly all regions, except South Central, where avocado volume increased +1.0%

To see how other markets and regions are doing, check the detailed report.
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Avocado PLU Comparison
4 weeks ending 6/11/2017*
Avocado PLU $ Share of Category
Avocado Dollars Growth Rate vs. Prior Year
Avocado PLU Units Share of Category
Avocado Units Growth Rate vs. Prior Year
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Monthly Markets & Regions
Avocado sales records shatter across U.S.
52-Weeks ending 6/11/2017 vs. the 3-year average*
3-Year Average Chart
Map of USA
Sales records were broken across the country this period, with indices ranging from 120 in California to 139 in Southeast. The Total U.S. index hit 128 for the period.

The 3-Year Rolling Index compares recent category sales rates to the long-term (3-year) sales rates for the Total U.S. and for each of the regions. For example, an index of 120 means the current sales rate exceeds the long-term rate by 20%. An index of 80 means the current sales rate lags the long-term rate by 20%.
*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources.
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