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Love One Today
Page updated 4/20/2016
AN INITIATIVE THAT WORKS, A MARK THAT EQUATES TO CATEGORY GROWTH.Backed with solid research. Access to authoritative and credible scientific research to drive product usage. The Love One Today initiative is actively advancing the nutrition science behind avocado consumption. The mark provides a call to action that communicates simple but relevant nutritional benefits that give consumers permission to love avocados every day.
The Love One Today® mark is available at no cost for the industry for use in marketing materials, packaging, social media and other communications.
ONE FRUIT. ONE MESSAGE. LOVE ONE TODAY®The Hass Avocado Board is dedicated to increasing awareness and improving understanding of the unique benefits of avocados. Taste, "being good for you", and nutritional benefits continue to be the top reasons for consumers to purchase avocados.
Love One Today® is a science-based food and wellness education program developed to encourage Americans to include fresh Hass avocados in everyday healthy eating plans to help increase fruit and vegetable intake and as a delicious, cholesterol-free, whole food source of naturally good fats.
The Hass Avocado Board developed the Love One Today® mark with the words "fresh avocados" and nutrition benefit messages "naturally good fats + cholesterol free" which provides a clear and simple message that encourages consumers to enjoy fresh avocados every day.
The Love One Today® program has been recognized by registered dietitians, other health professionals and nutrition-focused consumers. In Spring 2015, it was honored by PRWeek Awards, a symbol of achievement and leadership. This initiative continues to shape consumer & health professional mindsets by strengthening its body of research.