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BOARD NOMINATIONS

2026 Nominations and Voting

Will Take Place Online

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Hass Avocado producers or importers who are eligible to run for a seat must submit a nomination online*. Check back on February 27, when nominations form opens.

Vote for nominees online*. Eligible Hass avocado producers and importers must register online by April 17 to receive a ballot via email. If you are registered, no action is needed.

New eligible producers and importers will receive information via U.S. mail to register online. Keep an eye out for this mailer and for the open seats announcement on February 27.

*Hard copies will be available

For questions, contact Silvia Standke, Sr. Manager of Operations

2026 Nomination Schedule

  • Feb 27 Announcement of open seats and solicitation of nominations. Online nominations and voter registration process opens.
  • Mar 27 Deadline to submit nominations to HAB.
  • Apr 13 Deadline for nominees to submit Nominee Information and Declaration of Eligibility via email.
  • Apr 17 Deadline for eligible producers and importers to register to vote.
  • Apr 27 Ballots are sent out to eligible producers and importers.
  • May 26 Deadline to submit votes.
  • Jun 01 CPA provides final voting results to HAB.
  • Jun 03 HAB requests Background form from top nominees per official voting results.
  • Jun 12 Deadline for top nominees to submit Background form.
  • Jun 22 HAB submits nominations packet to AMS and USDA Secretary.
  • Nov 01 Term begins for new members and alternates.

Meet the current members of the Hass Avocado Board

Learn More

The Hass avocado industry Board Leadership Development program (BOLD) is designed to develop emerging leaders in the industry.

Learn More

BOARD NOMINATIONS ANNUALLY RENEW LEADERSHIP…

by consistently identifying and recruiting industry experts to guide and to serve growers and importers and to stimulate industry growth.

The Hass Avocado Board’s job is to make avocados America’s preferred healthy food for every meal – and it’s working.

The Board seeks skill sets and diversity that energetically pursue its mission to support the global avocado industry stakeholders in their collective efforts toward market expansion in the U.S.

WHY JOIN THE BOARD?

  • Become an integral part of the leadership engine that makes producers and importers successful
  • Because you benefit from the success of HAB and the industry it helps drive
  • Gain deeper industry understanding and knowledge to increase your expertise
  • Build relationships with global leaders from the avocado industry in the U.S.

When you join the Hass Avocado Board you connect with an organization of recognized success in creating a robust, nationwide produce category. Avocados are now bought and sold virtually nationwide. Consumers have happily embraced avocado nutritional benefits. HAB’s member importers have galvanized a worldwide industry’s success.

Bring your passion for the avocado industry’s growth to the Hass Avocado Board as a new Board member and help shape the future of our industry.

WHAT’S YOUR COMMITMENT?

  • Four Board meetings a year
  • Decision-making contributions to our policy and direction
  • Bringing your drive and enthusiasm to our Board
  • Sharing your expertise as a successful industry member

Visit our HAB meeting and events page to obtain copies of the latest Board meeting minutes.

STRATEGIC PRIORITIES

Our 5-year strategic blueprint was developed to ensure HAB’s legacy of success. Five priorities define our long-term agenda and guide our strategic plan:

  • Nutrition Research
  • Nutrition Marketing
  • Sustainability
  • Industry Engagement
  • Business Support Tools and Information

Be a part of HAB’s success!

We’ve invested millions of dollars in nutrition-focused marketing campaigns that have helped make fresh Hass avocados a part of pop culture. Plus, our nutrition research has helped consumers understand how avocados are beneficial to their health. The entire industry can count on HAB to be a catalyst for action and a reason to be confident – and you can be a part of the future.

Download the 2026-2030 strategic plan to learn more. You can also visit our annual reports page to learn more about our financials.

HAB’s Mission

Hass Avocado Board strengthens the global avocado industry and its stakeholders in our collective efforts toward market expansion in the U.S. through key strategic priorities: nutrition research and marketing, sustainability, industry engagement, and business support tools and information.

CONTACT INFORMATION:

Hass Avocado Board
25212 Marguerite Pkwy. Ste. 250, Mission Viejo, CA 92692
(949) 341-3250

For more information: silvia@hassavocadoboard.com

Updates & Resources

Upcoming Meetings

March 17 & 18, 2026

HAC & HAB Meetings

May 20 & 21, 2026

HAC & HAB Meetings

September 9 & 10, 2026

HAC & HAB Meetings

See agenda and materials

Study

Avocado Path to Purchase – The Making of a Household Staple

This study explores how the avocado path to purchase has evolved over the past decade, outlining the key shifts that elevated avocados into a grocery list staple for avocado shoppers. It also highlights the current challenges and opportunities the industry faces in engaging shoppers throughout their purchase journey.

Learn More

Latest press release

Promotions Fuel Independence Day Hass Avocado Retail Sales

MISSION VIEJO, Calif. – (January 30, 2026) – Stars and stripes proved fruitful for Hass avocados, with Independence Day driving strong summer holiday sales and […]

Read more

HAB Happenings

A Milestone for the Avocado Industry in the New Dietary Guidelines

The 2025–2030 Dietary Guidelines for Americans mark a significant moment for the avocado industry, recognizing avocados as a source of healthy fats and reinforcing the role of whole, fresh foods in healthy eating patterns.

Read the latest

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Confidential Information: In accordance with §1219.63, the list of producers and importers, registered voters, ballots and all other information or reports that reveal, or tend to reveal the identity or vote of voters shall be strictly confidential and shall not be disclosed.