Update: 5/31/2018
2018 Volume and Projection Data Updated
Update: 5/1/2018
2018 Volume and Projection Data Updated
Update: 3/13/2018
2018 Volume and Projection Data Updated

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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available


Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Track & Monitor

New Quantitative Path-to-PurchaseStudy Release - View Now >


2017 AvoScore Cards



Starting in 2013, the quarterly AvoScore Cards were updated to reflect an expanded, multi-outlet retail data set that provides a more comprehensive view of the fresh produce market. Multi-outlet reporting includes an aggregation of the following channels: grocery, mass, club, drug, dollar and military. The multi-outlet data set also includes an updated list of Markets, which replaces the previous list of DMA markets. You may witness a new direction in some trends with the expansion of this data set. Because of these changes, you cannot easily compare current reports to reports of the past.


For more information on how the AvoScore Cards are compiled, view the research abstract.

For National Average Avocado Price Data click here.







To view previous years' data, select one of the below years:
2015 | 2014 |  2013 |  2012 | 2011 | 2010 | 2009 | 2008 | 2007

Visit the Market Composites page to download the most recent reports.

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