Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available


Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Track & Monitor

Historical Markets & Regions Reports

The Markets & Regions Report (formerly the Market/DMA Report) shows growth trends across Total U.S., eight Regions and 45 key Hass Avocado Markets. Data is presented for the most current 4-week period, as well as for Year-to-Date (YTD). This report is updated every four weeks for a total of 13 updates per year.


Starting in 2013, the Market & Regions report was updated to reflect an expanded, multi-outlet retail data set that provides a more comprehensive view of the fresh produce market. Multi-outlet reporting includes an aggregation of the following channels: grocery, mass, club, drug, dollar and military. The multi-outlet data set also includes an updated list of 45 Markets, which replaced the previous list of 21 DMA markets. You may witness a new direction in some trends with the expansion of this data set. Because of these changes, you cannot easily compare current reports to reports of the past. For questions on this data, please  contact the Hass Avocado Board.


2011 View +

2011 – Download data to Excel


January February March April May June
August September November    

2009 View +

2009 – Download data to Excel


November December