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Update: 5/31/2018
2018 Volume and Projection Data Updated
Update: 5/1/2018
2018 Volume and Projection Data Updated
Update: 3/13/2018
2018 Volume and Projection Data Updated

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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available

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Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Q4 - 12/31/2017 View + 

 

Latest Fruit Market Trending Data - 2017
 

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 12/31/2017).  For questions on this data, please contact the Hass Avocado Board.

 

Retail Dollars: (for items over $120 million) 

Avocados +14.7% (NOTES: Avocados ranked #6 in total dollars and #1 in percentage growth at +14.7%, outpacing the Total Fruit category dollar growth rate of +3.3% for the 13-weeks ending 12/31/2017.)

Lemons +8.3%

Berries +8.2%

Tangerines +7.4%

Grapes +4.4%

As a comparison - Total Fruit +3.3%

 

Retail Volume (lbs): (for items over 75 million lbs)

Avocados +18.5% (NOTES: Avocados ranked #7 in total volume and #1 in percentage growth at +18.5%, outpacing the Total Fruit category volume growth rate of +1.4% for the 13-weeks ending 12/31/2017.)

Berries +8.4%

Lemons +8.3%

Grapes +7.9%

Pineapple +6.4%

As a comparison - Total Fruit +1.4%

 

Q3 - 10/01/2017 View + 

Q2 - 6/25/2017 View + 

Q1 - 3/26/2017 View + 

Q4 - 12/25/2016 View + 

Q3 - 09/25/2016 View + 

Q2 - 07/10/2016View + 

Q1 - 04/17/16View + 

 

To view previous years' data, select one of the below years:

2015 | 2014 | 2013 | 2012 | 2011

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