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Update: 5/31/2018
2018 Volume and Projection Data Updated
Update: 5/1/2018
2018 Volume and Projection Data Updated
Update: 3/13/2018
2018 Volume and Projection Data Updated

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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available

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Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Retail Purchase Behavior

Hispanic Avocado Shopper Trends

2018 Hispanic Study Part 1 Action Guide

Discover how Hispanic households are influencing the avocado category.

This new Action Guide highlights key insights and trends from the Hispanic Avocado Shopper Trends full report and shows how Hispanic households purchase trends differ from those of Non-Hispanic households.

Click on the Action Guide below to learn more about the role of the Hispanic households in the avocado category.

2018 Hispanic Study Part 1

Note: actual reports not available in Spanish.

 

Avocado Shopper Segmentation: Segment Dynamics by Region

Avocado Category Development Drivers: Regional Insights into Shopper Purchase Behaviors

Discover how shopper behaviors are influencing the development of the avocado category across the U.S.

The Avocado Category Development Drivers Action Guide highlights three key purchase drivers influencing the development of the avocado category. This report reveals actionable, data-based opportunities to drive further development.

Click on the Action Guide below to learn how these trends can help drive development of Hass avocados across the U.S.

 

Avocado Category Channel Trends: Bagged vs. Bulk

Channels: Grocery, Walmart, Club, Mass/Supercenter, Internet, All Other (Drug, Military, Other)

2017 Retail Channel Study Part 3

Discover bagged and bulk avocado insights and growth opportunities by Retail Channel

The Avocado Category Channel Trends: Bagged vs. Bulk study shows a clear distinction in the way shoppers purchase bagged and bulk avocados. These shopper behaviors also vary by retail channel, revealing unique opportunities for future category growth.

Click on the study below to learn more about the influence of shoppers’ Bulk vs. Bagged choices on category performance in each channel.

Channel Shopper Trends: Bagged vs. Bulk (2017)

Note: actual reports not available in Spanish.

 

Avocado Shopper Segmentation by Channel: Category Growth Opportunities and Insights by Retail Channel

Channels: Grocery, Walmart, Club, Mass/Supercenter, Internet, All Other (Drug, Military, Other)

2017 Retail Channel Study Part 2 Action Guide

Uncover opportunities for Hass avocados in each retail channel

The Avocado Shopper Segmentation by Channel Action Guide highlights key insights and opportunities from the Avocado Shopper Segmentation by Channel full report. Discover how these shopper segments impact category growth and uncover actionable, data-based opportunities for Hass avocados within each channel.

Click on the action guide below to learn more about the role of shopper segments in category growth by retail channel.

 

Avocado Category Channel Overview: Understanding Category Purchase Trends by Channel to Grow Sales of Hass Avocados

2017 Avocado Channel Action Guide

Discover how the avocado category is shifting across retail channels and what is driving these changes.

The Avocado Channel Action Guide gives an at-a-glance view of the retail avocado marketplace. Which channels are drawing in new avocado shoppers? What new channels are emerging for the category and how are these channels faring? Step into the changing world of avocado retailing and get a deeper understanding of channel-by-channel details, trends and insights.

Click below to read the 2017 Avocado Channel Action Guide.

 

Avocado Shopper Segmentation: Using Shopper Insights to Drive Retail Sales of Hass Avocados

 

2017 Shopper Segmentation – Action Guide

Grow Hass avocado sales with the 2017 Avocado Shopper Segmentation Action Guide

The Avocado Shopper Segmentation Action Guide highlights key take-aways from the 2016 Avocado Segmentation study. Retailers and marketers can enhance their marketing strategies with actionable insights into key shopper segments and how these shoppers are driving the avocado category. The guide can also help you dial into your target shopper using a unique demographic profile reflected in avocado shopper purchases.

Take action now by clicking on the Action Guide below and kick off the next wave of category growth.

Click on the full report for more information.

 

Keys to the Cart: Key Shopper Insights for Driving Hass Avocado Sales at Retail

Market Basket and Shopper Trends - Infographic

See How Key Shoppers are Driving Higher Avocado Sales at Retail

The Keys to the Cart Infographic offers easy-to-use insights into high-value shoppers who are particularly influential in driving avocado category growth. This brief, graphical summary of the 2015 Market Basket and Shopper Trends study also provides a snapshot of how avocado purchases are driving higher-value market baskets for the retailer.

Get your keys now by clicking on the Keys to the Cart - Infographic below.

Click on the full report for more information.