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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available

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Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Retail Purchase Behavior

Avocado Category Channel Overview: Understanding Category Purchase Trends by Channel to Grow Sales of Hass Avocados

2017 Avocado Channel Action Guide

Discover how the avocado category is shifting across retail channels and what is driving these changes.

The Avocado Channel Action Guide gives an at-a-glance view of the retail avocado marketplace. Which channels are drawing in new avocado shoppers? What new channels are emerging for the category and how are these channels faring? Step into the changing world of avocado retailing and get a deeper understanding of channel-by-channel details, trends and insights.

Click below to read the 2017 Avocado Channel Action Guide.

 

 

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Avocado Shopper Segmentation: Using Shopper Insights to Drive Retail Sales of Hass Avocados

2017 Shopper Segmentation – Action Guide

Grow Hass avocado sales with the 2017 Avocado Shopper Segmentation Action Guide

The Avocado Shopper Segmentation Action Guide highlights key take-aways from the 2016 Avocado Segmentation study. Retailers and marketers can enhance their marketing strategies with actionable insights into key shopper segments and how these shoppers are driving the avocado category. The guide can also help you dial into your target shopper using a unique demographic profile reflected in avocado shopper purchases.

Take action now by clicking on the Action Guide below and kick off the next wave of category growth.

Click on the full report for more information.

 

 

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Keys to the Cart: Key Shopper Insights for Driving Hass Avocado Sales at Retail

Market Basket and Shopper Trends - Infographic

See How Key Shoppers are Driving Higher Avocado Sales at Retail

The Keys to the Cart Infographic offers easy-to-use insights into high-value shoppers who are particularly influential in driving avocado category growth. This brief, graphical summary of the 2015 Market Basket and Shopper Trends study also provides a snapshot of how avocado purchases are driving higher-value market baskets for the retailer.

Get your keys now by clicking on the Keys to the Cart - Infographic below.

Click on the full report for more information.

 

 

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