Update: 5/31/2018
2018 Volume and Projection Data Updated
Update: 5/1/2018
2018 Volume and Projection Data Updated
Update: 3/13/2018
2018 Volume and Projection Data Updated

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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available


Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Track & Monitor

market composites

2018 Regional Composite Data


Below are the quarterly Regional Composite Reports. Regional Composite Reports provide a Year-to-Date (YTD) recap of Avocado category performance by Region and include trend analysis relative to the National market. Reports are published following the completion of each quarter.

Starting in 2013, the Regional Composite Reports were updated to reflect an expanded, multi-outlet retail data set that provides a more comprehensive view of the fresh produce market. Multi-outlet reporting includes an aggregation of the following channels: grocery, mass, club, drug, dollar and military. You may witness a new direction in some market trends with the expansion of this data set. Because of these changes, you cannot easily compare current reports to reports of the past.

For more information on how the Regional Composites are compiled, view the  research abstract.




Q1 Regional Composite Data (January - March 2018)

Download individual files in PowerPoint or Adobe PDF:

California (PDF or  PPTX) | Great Lakes (PDF or PPTX) | Mid South (PDF or PPTX) | Northeast (PDF or  PPTX

Plains (PDF or  PPTX) | South Central (PDF or PPTX) | Southeast ( PDF or  PPTX) | West ( PDF or  PPTX) | Total U.S. (PDF or PPTX)




To view previous years' data, select one of the below years:

2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009

Visit the AvoScore Cards page to download the most recent reports

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