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Update: 5/31/2018
2018 Volume and Projection Data Updated
Update: 5/1/2018
2018 Volume and Projection Data Updated
Update: 3/13/2018
2018 Volume and Projection Data Updated

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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available

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Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Track & Monitor

Historical Regional Composite Data

Below are the quarterly Regional Composite Data reports. Reports are updated following the completion of the quarter. Regional Composite Data is an annual recap of the avocado category performance by region including trend analysis relative to the national market. Regional and market-level snapshots of avocado category performance are prepared quarterly to identify sales opportunities in 21 Designated Marketing Areas (DMA's). DMA's are well-defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass Avocado markets are represented for trend analysis.

For more information on how the Market Composite Data is compiled, view the research abstract.
 

2017 Regional Composite Data View +

Q1 Regional Composite Data (January - March 2017)

Download individual files in PowerPoint or Adobe PDF:

California (PDF or  PPTX) | Great Lakes (PDF or PPTX) | Mid South (PDF or PPTX) | Northeast (PDF or  PPTX

Plains (PDF or  PPTX) | South Central (PDF or PPTX) | Southeast ( PDF or  PPTX) | West ( PDF or  PPTX) | Total U.S. (PDF or PPTX)

 

Q2 Regional Composite Data (January - June 2017)

Download individual files in PowerPoint or Adobe PDF:

California (PDF or  PPTX) | Great Lakes (PDF or PPTX) | Mid South (PDF or PPTX) | Northeast (PDF or  PPTX

Plains (PDF or  PPTX) | South Central (PDF or PPTX) | Southeast ( PDF or  PPTX) | West ( PDF or  PPTX) | Total U.S. (PDF or PPTX)

 

Q3 Regional Composite Data (January - September 2017)

Download individual files in PowerPoint or Adobe PDF:

California (PDF or  PPTX) | Great Lakes (PDF or PPTX) | Mid South (PDF or PPTX) | Northeast (PDF or  PPTX

Plains (PDF or  PPTX) | South Central (PDF or PPTX) | Southeast ( PDF or  PPTX) | West ( PDF or  PPTX) | Total U.S. (PDF or PPTX)

 

Q4 Regional Composite Data (January - December 2017)

Download individual files in PowerPoint or Adobe PDF:

California (PDF or  PPTX) | Great Lakes (PDF or PPTX) | Mid South (PDF or PPTX) | Northeast (PDF or  PPTX

Plains (PDF or  PPTX) | South Central (PDF or PPTX) | Southeast ( PDF or  PPTX) | West ( PDF or  PPTX) | Total U.S. (PDF or PPTX)

 

2016 Regional Composite Data View +

Q1 Regional Composite Data (January - March 2016)

Download individual files in PowerPoint or Adobe PDF:

California (PDF or PPTX) | Great Lakes (PDF or PPTX) | Mid South (PDF or PPTX) | Northeast ( PDF or PPTX

Plains (PDF or PPTX) | South Central (PDF or PPTX) | Southeast ( PDF or PPTX) | West ( PDF or PPTX) | Total U.S. (PDF or PPTX)

 

Q2 Regional Composite Data (January - June 2016)

Download individual files in PowerPoint or Adobe PDF:

California (PDF or PPTX) | Great Lakes (PDF or PPTX) | Mid South (PDF or PPTX) | Northeast ( PDF or PPTX

Plains (PDF or PPTX) | South Central (PDF or PPTX) | Southeast ( PDF or PPTX) | West ( PDF or PPTX) | Total U.S. (PDF or PPTX)

 

Q3 Regional Composite Data (January - September 2016)

Download individual files in PowerPoint or Adobe PDF:

California (PDF or PPTX) | Great Lakes (PDF or PPTX) | Mid South (PDF or PPTX) | Northeast (PDF or PPTX

Plains (PDF or PPTX) | South Central (PDF or PPTX) | Southeast ( PDF or PPTX) | West (PDF or PPTX) | Total U.S. ( PDF or PPTX)

 

Q4 Regional Composite Data (January - December 2016)

Download individual files in PowerPoint or Adobe PDF:

California (PDF or  PPTX) | Great Lakes (PDF or PPTX) | Mid South (PDF or PPTX) | Northeast (PDF or  PPTX

Plains (PDF or  PPTX) | South Central (PDF or PPTX) | Southeast ( PDF or  PPTX) | West ( PDF or  PPTX) | Total U.S. (PDF or PPTX)

 

2015 Regional Composite Data View +

Quarter 1

Download individual files in PowerPoint or Adobe PDF:

 

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT

Plains (PDF or PPT) | South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

Quarter 2

Download individual files in PowerPoint or Adobe PDF:

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT

Plains (PDF or PPT) | South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

Quarter 3

Download individual files in PowerPoint or Adobe PDF:

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT

Plains (PDF or PPT) | South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

 

Quarter 4

Download individual files in PowerPoint or Adobe PDF:

 

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT

Plains (PDF or PPT) | South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

 

 

2014 Regional Composite Data View +

Quarter 1

Download individual files in PowerPoint or Adobe PDF:

 

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT

Plains (PDF or PPT) | South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

Quarter 2

Download individual files in PowerPoint or Adobe PDF:

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT

Plains (PDF or PPT) | South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

Quarter 3

Download individual files in PowerPoint or Adobe PDF:

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT

Plains (PDF or PPT) | South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

 

Quarter 4

Download individual files in PowerPoint or Adobe PDF:

 

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT

Plains (PDF or PPT) | South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

 

 

2013 Regional Composite Data View +

Quarter 1

Download individual files in PowerPoint or Adobe PDF:

 

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT

Plains (PDF or PPT) | South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

Quarter 2

Download individual files in PowerPoint or Adobe PDF:

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT

Plains (PDF or PPT) | South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

Quarter 3

Download individual files in PowerPoint or Adobe PDF:

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT

Plains (PDF or PPT) | South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

 

Quarter 4

Download individual files in PowerPoint or Adobe PDF:

 

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT

Plains (PDF or PPT) | South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

 

2012 Regional Composite Data View +

Quarter 1

Download individual files in PowerPoint or Adobe PDF:

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT) | Plains (PDF or PPT)
South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

Quarter 2

Download individual files in PowerPoint or Adobe PDF:

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT) | Plains (PDF or PPT)
South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

Quarter 3

Download individual files in Adobe PDF:

California (PDF) | Great Lakes (PDF) | Mid South (PDF) | Northeast (PDF) | Plains (PDF)
South Central (PDF) | Southeast (PDF) | West (PDF) | Total U.S. (PDF)

 

Download the full Excel File for Q3 2012 (XLS):

All (XLS)

Quarter 4

Download individual files in PowerPoint or Adobe PDF:

California (PDF or PPT) | Great Lakes (PDF or PPT) | Mid South (PDF or PPT) | Northeast (PDF or PPT) | Plains (PDF or PPT)
South Central (PDF or PPT) | Southeast (PDF or PPT) | West (PDF or PPT) | Total U.S. (PDF or PPT)

2011 Regional Composite Data View +

Quarter 1

Download individual files in Adobe PDF:

California | Great Lakes | Mid South | Northeast | Plains | South Central | Southeast | West | Total U.S.

Quarter 2

Download individual files in Adobe PDF:

California | Great Lakes | Mid South | Northeast | Plains | South Central | Southeast | West | Total U.S.

Quarter 3

Download individual files in Adobe PDF:

California | Great Lakes | Mid South | Northeast | Plains | South Central | Southeast | West | Total U.S.

Quarter 4

Download individual files in Adobe PDF:

California | Great Lakes | Mid South | Northeast | Plains | South Central | Southeast | West | Total U.S.

2010 Regional Composite Data View +

Quarter 1

Download individual files in Adobe PDF:

California | Great Lakes | Mid South | Northeast | Plains | South Central | Southeast | West

Quarter 2

Download individual files in Adobe PDF:

California | Great Lakes | Mid South | Northeast | Plains | South Central | Southeast | West

Quarter 3

Download individual files in Adobe PDF:

California | Great Lakes | Mid South | Northeast | Plains | South Central | Southeast | West

Quarter 4

Download individual files in Adobe PDF:

California | Great Lakes | Mid South | Northeast | Plains | South Central | Southeast | West | Total U.S.

2009 Regional Composite Data View +

Quarter 1

Download individual files in Adobe PDF:

California | Great Lakes | Mid South | Northeast | Plains | South Central | Southeast | West

Quarter 2

Download individual files in Adobe PDF:

California | Great Lakes | Mid South | Northeast | Plains | South Central | Southeast | West

Quarter 3

Download individual files in Adobe PDF:

California | Great Lakes | Mid South | Northeast | Plains | South Central | Southeast | West

Quarter 4

Download individual files in Adobe PDF:

California | Great Lakes | Mid South | Northeast | Plains | South Central | Southeast | West
 

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