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Update: 3/13/2018
2018 Volume and Projection Data Updated

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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available

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Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Retail Purchase Behavior

Shopper Purchase Decisions and Influences: Driving Hass Avocado Sales at Retail

Quantitative Path-to-Purchase Study – Action Guide

 

Take Action – Maximize Your Avocado Sales with the Path-to-Purchase Action Guide

The 2015 Path-to-Purchase Action Guide is a go-to resource for insight into what matters at-shelf to the avocado shopper. This Action Guide offers a brief, graphical summary of the 2015 Quantitative Path-to-Purchase Study.

Discover what matters at-shelf by clicking the Action Guide below.

For more information, view the full report.

 

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2015 Quantitative Path-to-Purchase Study

Note: actual reports not available in Spanish.

2013 Quantitative Path-to-Purchase Study

Note: actual reports not available in Spanish.