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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available

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Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Retail Purchase Behavior

Engaging and Influencing Shoppers at Shelf

Highlights from the Avocado Point-of-Sale Messaging Study

 

In-store point-of-sale messaging continues to be one of the most preferred and effective communication methods to influence and inform shoppers at retail. This shopper research examines shopper attitudes and purchase intent across four message themes: sensory, nutrition, usage/occasion, and call-to-action. The study objectives included:

  • Determine message themes that resonate most with consumers
  • Understand which messages within each theme are most likely to motivate purchases of Hass avocados

 

 

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Point-of-Sale Messaging Reports:

Note: actual reports not available in Spanish.