Retail Purchase Behavior

Engaging and Influencing Shoppers at Shelf

Highlights from the Avocado Point-of-Sale Messaging Study

In-store point-of-sale messaging continues to be one of the most preferred and effective communication methods to influence and inform shoppers at retail. This shopper research examines shopper attitudes and purchase intent across four message themes: sensory, nutrition, usage/occasion, and call-to-action. The study objectives included:

• Determine message themes that resonate most with consumers
• Understand which messages within each theme are most likely to motivate purchases of Hass avocados