Update: 5/31/2018
2018 Volume and Projection Data Updated
Update: 5/1/2018
2018 Volume and Projection Data Updated
Update: 3/13/2018
2018 Volume and Projection Data Updated

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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available


Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Retail Best Practices

Retail Price Elasticity/Lift Research

Utilizing point-of-sale data to provide key insights into the relationship/impact of Hass avocados on retail sales, highlighting opportunities to improve the performance of Hass Avocados.


Price Sensitivity Study (Price Elasticity) - 2013

Understanding Retail Price to Drive Hass Avocado Sales. This study looked at the following key questions:

  • What is the impact on base volume as prices for Avocados are increased or decreased? How does this vary by Region?
  • What is the impact on volume across different promotional discount levels? How does this vary by Region?
  • How does the elasticity vary by Avocado size and what are the interactions between the sizes?
  • How much price variation do we see in Avocados and how are price ranges distributed based on national averages?

To view the report summary, click here.


Price Sensitivity Study (Price Elasticity) - 2008
Utilizing point-of-sale data, the study provide key insights in:

  • The impact of pricing and promotion at retail
  • Compares the impact of discounting/promotion by size/PLU
  • Reveals regional volume increases/decreases based on pricing
  • Outlines the impact of tomato pricing/promotion on the avocado category

To view the research abstract, click here.

To view the report summary, click here.