Annual reports &independent evaluations Home / Inside HAB / Annual Reports and Independent Evaluations 2024 Annual Report Download 2024 Annual Report PDF Historical Annual Reports Select a file 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2007-2008 2006-2007 2005-2006 2004-2005 2003-2004 2002-2003 Five-Year Evaluation of The Hass Avocado Board’s Promotion Programs: 2018 – 2022 Download PDF 2013–2017, 2008–2012, 2003–2007 Evaluation of the Hass Avocado Board’s Assessment Rate Download PDF 2018 - Price Elasticities of Demand for Fresh Hass Avocados Download PDF 2018 - HAB's Program to Fund Research into the Health and Nutrition Benefits of Consuming Avocados: Insights from Google Scholar and Google Trends Download PDF Updates & Resources Upcoming Meetings April 13, 2026 Executive Committee Meeting May 20 & 21, 2026 HAC & HAB Meetings September 9 & 10, 2026 HAC & HAB Meetings See agenda and materials Study Avocado Path to Purchase – The Making of a Household Staple This study explores how the avocado path to purchase has evolved over the past decade, outlining the key shifts that elevated avocados into a grocery list staple for avocado shoppers. It also highlights the current challenges and opportunities the industry faces in engaging shoppers throughout their purchase journey. Learn More Latest press release Hass Avocado Board (HAB) Congratulates a ‘BOLD’ New Class of Avocado Industry Leaders MISSION VIEJO, Calif (April 8, 2026) – A new generation of leaders has graduated from the Hass Avocado Board (HAB) Board Leadership Development (BOLD) program […] Read more HAB Happenings Be Where Momentum Lives HAB partners with Farm Journal to launch The Avocado Conference—uniting industry leaders to drive growth and strategy. Plus, a new class of BOLD graduates is ready to lead the future of the avocado industry. Read the latest CommentsThis field is for validation purposes and should be left unchanged. HASS AVOCADO BOARD NEWSLETTERS Subscribe to HAB’s newsletters to receive industry updates straight to your inbox that will inform your decision-making process. First Name(Required)Last Name(Required)Company(Required)Country(Required)United StatesOtherSpecify OtherEmail(Required) I am an...(Required)(choose at least one) Avocado Producer/Grower Avocado Packer/Handler Avocado Marketer (Importer, Exporter, Retailer, Foodservice, Marketing Association) Other (consumer, analyst, student, media, vendor, etc.) Specify OtherSubscribe me to:(Required) Hass Insights. Three emails every month with the latest news from HAB, retail studies and data insights, and key performance metrics for total produce, fruits & vegetables and avocados, plus top fruit trends and more!
