State of the Avocado Category
Welcome to the 2014 State of the Category!
- The 2014 State of the Category (SOC) offers new insights and features to give you better view of the Avocado category. These new features include,
- Key insights summarized in one-sentence headlines
- Visually engaging charts for easy to understand information
- Total U.S. and Regional Sales per store trends
State of the Category 2012-2014
The key objectives of this 2014 State of the Category are to provide a retail review of the Avocado category and Hass Avocados and to identify opportunities to drive Hass Avocado retail sales and volume growth.
- This report focuses primarily on 2014 performance, and also provides key highlights and trends for the most recent three years (2012, 2013, and 2014)
View the full report summary.
Note: actual reports not available in Spanish.
State of the Category 2010-2012
The key objectives of this 2012 State of the Category (SOC) are to provide a retail review of the Avocado
category and Hass Avocados and to identify opportunities to drive Hass Avocado retail sales and volume growth
- This report focuses primarily on 2012 performance, and also provides key highlights and comparisons for the most recent three years (2010, 2011, 2012)*
View the full report summary.
Note: actual reports not available in Spanish.
State of the Category 2008-2010
This document provides a total U.S. and regional analysis of the Avocado category and Hass Avocados.
The research objectives are:
- Provide a retail overview of the avocado category and Hass Avocados throughout the U.S. and the 8 regions
- To evaluate the avocado category and Hass Avocado retail share and trends versus that of Total Fruits
- Identify areas of opportunities to maximize Hass Avocado retail growth
View the research abstract for information on how the study was conducted or view the full report summary.
Note: actual reports not available in Spanish.
State of the Category 2008
This retail report highlights and contrasts key attributes of the Hass Avocado Category including:
- Multi-year Volume and Sales trends
- Long-term retail trends by region
- Impact of Greenskin avocados on the category
- Organic avocado trends by region
- Retail pricing variances by region
- Regional size preferences
- Under-developed regional sales/promotion opportunities
- Compare Hass Avocado retail performance to Total Produce trends
- Regional sales performance impacted by holiday/events
View the research abstract for information on how the study was conducted or view the full report summary.
Note: actual reports not available in Spanish.
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