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Update: 3/13/2018
2018 Volume and Projection Data Updated

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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available

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Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Avocado Market Performance

State of the Avocado Category

Welcome to the 2014 State of the Category!
  • The 2014 State of the Category (SOC) offers new insights and features to give you better view of the Avocado category. These new features include,
  • Key insights summarized in one-sentence headlines
  • Visually engaging charts for easy to understand information
  • Total U.S. and Regional Sales per store trends

 

 

 

 

 

 

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State of the Category 2012-2014


The key objectives of this 2014 State of the Category are to provide a retail review of the Avocado category and Hass Avocados and to identify opportunities to drive Hass Avocado retail sales and volume growth.
  • This report focuses primarily on 2014 performance, and also provides key highlights and trends for the most recent three years (2012, 2013, and 2014)
 

View the full report summary.

Note: actual reports not available in Spanish.

State of the Category 2010-2012


The key objectives of this 2012 State of the Category (SOC) are to provide a retail review of the Avocado
category and Hass Avocados and to identify opportunities to drive Hass Avocado retail sales and volume growth
  • This report focuses primarily on 2012 performance, and also provides key highlights and comparisons for the most recent three years (2010, 2011, 2012)*
 

View the full report summary.

Note: actual reports not available in Spanish.

State of the Category 2008-2010


This document provides a total U.S. and regional analysis of the Avocado category and Hass Avocados.
The research objectives are:

  • Provide a retail overview of the avocado category and Hass Avocados throughout the U.S. and the 8 regions
  • To evaluate the avocado category and Hass Avocado retail share and trends versus that of Total Fruits
  • Identify areas of opportunities to maximize Hass Avocado retail growth

View the research abstract for information on how the study was conducted or view the full report summary.

Note: actual reports not available in Spanish.

State of the Category 2008


This retail report highlights and contrasts key attributes of the Hass Avocado Category including:

  • Multi-year Volume and Sales trends
  • Long-term retail trends by region
  • Impact of Greenskin avocados on the category
  • Organic avocado trends by region
  • Retail pricing variances by region
  • Regional size preferences
  • Under-developed regional sales/promotion opportunities
  • Compare Hass Avocado retail performance to Total Produce trends
  • Regional sales performance impacted by holiday/events

View the research abstract for information on how the study was conducted or view the full report summary.

Note: actual reports not available in Spanish.