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Retail Volume & Price

Retail Volume & Price for 2004

The table below represents the 2004 data for National Retail Volume and Price. Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.  Average price reflects a per piece price, even when sold in bags.

 

2004

Week 4046 4225 4770 Bags Total Volume Average Price
Jan 11, 2004 4,265,761 4,243,384 52,653 270,145 8,831,943 1.14
Jan 18, 2004 4,329,963 4,628,360 55,893 323,018 9,337,234 1.13
Jan 25, 2004 4,692,960 4,743,630 86,055 309,007 9,831,652 1.09
Feb 1, 2004 8,352,293 8,588,426 216,352 369,575 17,526,646 0.88
Feb 8, 2004 5,056,271 5,413,608 99,135 407,924 10,976,938 1.01
Feb 15, 2004 4,600,737 4,534,108 106,008 295,071 9,535,924 1.09
Feb 22, 2004 4,933,657 4,898,833 89,992 325,594 10,248,076 1.06
Feb 29, 2004 4,672,635 5,890,553 89,060 346,611 10,998,859 1.02
Mar 7, 2004 4,368,266 4,986,470 98,834 417,609 9,871,179 1.09
Mar 14, 2004 4,134,591 6,235,106 167,181 505,942 11,042,820 1.06
Mar 21, 2004 4,883,434 5,251,778 97,152 388,772 10,621,136 1.08
Mar 28, 2004 5,185,475 5,384,377 102,849 691,843 11,364,544 1.06
Apr 4, 2004 4,475,869 6,254,093 171,048 582,846 11,483,856 1.09
Apr 11, 2004 4,236,278 5,734,935 114,888 572,456 10,658,557 1.18
Apr 18, 2004 5,151,189 6,489,452 117,929 525,282 12,283,852 1.05
Apr 25, 2004 4,524,589 6,088,070 111,907 526,312 11,250,878 1.07
May 2, 2004 7,313,035 7,926,863 128,518 521,576 15,889,992 0.95
May 9, 2004 7,501,765 7,648,107 195,053 666,599 16,011,524 0.92
May 16, 2004 5,095,263 5,332,273 111,427 483,216 11,022,179 1.08
May 23, 2004 6,408,517 5,575,190 83,601 382,953 12,450,261 1.03
May 30, 2004 6,300,484 6,671,190 84,853 456,058 13,512,585 1.06
Jun 6, 2004 7,658,855 5,734,427 112,707 619,071 14,125,060 1.00
Jun 13, 2004 6,685,310 5,816,591 121,135 567,981 13,191,017 1.01
Jun 20, 2004 5,949,933 5,496,684 121,851 556,576 12,125,044 1.07
Jun 27, 2004 5,291,699 4,702,015 123,538 736,154 10,853,406 1.13
Jul 4, 2004 7,104,269 6,073,763 178,604 703,738 14,060,374 1.10
Jul 11, 2004 6,457,828 5,890,827 160,465 689,824 13,198,944 1.07
Jul 18, 2004 5,332,374 5,705,084 158,181 625,930 11,821,569 1.10
Jul 25, 2004 5,364,853 5,754,894 185,445 661,556 11,966,748 1.11
Aug 1, 2004 4,960,036 5,910,668 200,824 591,393 11,662,921 1.10
Aug 8, 2004 4,966,763 6,988,064 149,813 712,724 12,817,364 1.06
Aug 15, 2004 5,499,818 6,211,725 144,583 965,684 12,821,810 1.01
Aug 22, 2004 5,760,240 6,693,532 139,173 688,211 13,281,156 1.00
Aug 29, 2004 5,747,766 8,179,022 132,054 696,435 14,755,277 0.90
Sep 5, 2004 7,749,929 8,601,603 125,325 637,084 17,113,941 0.85
Sep 12, 2004 7,154,833 8,031,743 129,982 581,385 15,897,943 0.89
Sep 19, 2004 6,369,993 7,107,312 218,502 555,953 14,251,760 0.89
Sep 26, 2004 5,047,961 6,772,534 134,868 523,766 12,479,129 0.94
Oct 3, 2004 6,556,451 5,524,694 145,272 546,508 12,772,925 0.93
Oct 10, 2004 5,565,108 5,976,550 115,528 568,370 12,225,556 0.97
Oct 17, 2004 6,016,626 6,807,744 109,748 569,238 13,503,356 0.90
Oct 24, 2004 7,060,319 7,260,137 93,053 498,560 14,912,069 0.78
Oct 31, 2004 7,213,421 6,200,374 98,887 1,287,956 14,800,638 0.76
Nov 7, 2004 5,375,610 6,734,857 100,788 709,296 12,920,551 0.84
Nov 14, 2004 6,689,455 7,270,834 76,210 717,197 14,753,696 0.76
Nov 21, 2004 5,976,836 5,448,663 100,180 601,216 12,126,895 0.83
Nov 28, 2004 5,287,526 4,924,926 106,933 648,534 10,967,919 0.87
Dec 5, 2004 7,236,252 6,158,614 185,546 564,956 14,145,368 0.76
Dec 12, 2004 6,322,455 5,260,000 70,433 497,504 12,150,392 0.82
Dec 19, 2004 4,631,122 4,612,405 94,530 511,705 9,849,762 0.95
Dec 26, 2004 5,224,889 5,684,626 142,558 628,128 11,680,201 0.94

About the DataView +

 

Retail Sales and Price & Retail Advertising Data

Source:

The Hass Avocado Board, using information from FreshLook/IRI scan data from retailers registers imputed to reflect 100% ACV

Updated:

Monthly

 

Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

 

ACV - 100% ACV reflects all Hass Avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.

 

DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass Avocado markets are represented for trend analysis.

 

Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input

California = State of CaliforniaUSA

Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio

Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware

North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey

Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri

South Central = States of Texas, Arkansas, Louisiana, Oklahoma

South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi

West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah
 

Advertising Table

 

Source:

USDA Fruit and Vegetable Market News

Updated:

Weekly

Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.

 

Regions designated by USDA are:

 

USA

South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas

South West = States of Arizona, California, Nevada, Utah

North West = States of Idaho, Montana, Oregon, Washing, Wyoming

North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin 

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