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Fall 2012 Tracking Study

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Retail Volume & Price

Retail Volume & Price for 2005

The table below represents the 2005 data for National Retail Volume and Price. Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.  Average price reflects a per piece price, even when sold in bags.

 

2005

Week 4046 4225 4770 Bags Total Volume Average Price
Jan 2, 2005 9,320,080 10,837,655 253,478 1,440,732 21,851,945 0.69
Jan 9, 2005 5,740,542 6,666,491 170,412 1,251,157 13,828,602 0.85
Jan 16, 2005 5,436,393 5,859,017 187,943 910,306 12,393,659 0.97
Jan 23, 2005 5,433,218 6,879,581 136,409 617,413 13,066,621 0.96
Jan 30, 2005 5,137,289 6,548,864 184,812 754,057 12,625,022 0.96
Feb 6, 2005 10,143,161 10,685,966 469,158 1,349,202 22,647,487 0.76
Feb 13, 2005 7,689,363 6,366,867 275,582 887,147 15,218,959 0.81
Feb 20, 2005 8,060,022 6,086,757 107,330 789,713 15,043,822 0.81
Feb 27, 2005 7,019,319 6,988,345 260,652 763,764 15,032,080 0.85
Mar 6, 2005 6,590,802 6,867,589 146,132 767,751 14,372,274 0.87
Mar 13, 2005 5,736,195 6,265,151 202,033 993,204 13,196,583 0.90
Mar 20, 2005 5,079,985 6,172,021 244,821 846,146 12,342,973 0.97
Mar 27, 2005 5,201,793 6,267,339 152,973 1,243,310 12,865,415 0.99
Apr 3, 2005 4,624,499 7,122,882 160,061 900,402 12,807,844 1.01
Apr 10, 2005 5,049,616 7,963,370 169,270 1,359,039 14,541,295 0.96
Apr 17, 2005 4,970,761 7,970,539 354,764 1,254,228 14,550,292 0.97
Apr 24, 2005 5,566,801 7,290,962 223,546 911,789 13,993,098 0.97
May 1, 2005 7,548,749 9,025,025 206,357 837,158 17,617,289 0.91
May 8, 2005 7,202,808 10,030,634 514,767 627,050 18,375,259 0.91
May 15, 2005 6,097,407 8,302,261 236,000 558,872 15,194,540 0.96
May 22, 2005 6,809,615 8,381,100 241,030 621,597 16,053,342 0.95
May 29, 2005 5,938,601 8,641,201 407,675 675,711 15,663,188 1.01
Jun 5, 2005 5,971,865 7,498,279 300,223 499,218 14,269,585 1.02
Jun 12, 2005 5,818,876 7,769,449 252,737 762,713 14,603,775 1.01
Jun 19, 2005 5,837,300 8,962,224 375,005 913,257 16,087,786 0.98
Jun 26, 2005 6,113,359 8,375,926 265,507 913,835 15,668,627 0.98
Jul 3, 2005 6,352,803 7,838,611 320,020 1,253,772 15,765,206 1.04
Jul 10, 2005 6,242,546 6,693,078 250,510 829,854 14,015,988 1.12
Jul 17, 2005 5,389,290 5,907,730 252,096 718,027 12,267,143 1.13
Jul 24, 2005 4,450,884 6,243,177 243,440 758,290 11,695,791 1.21
Jul 31, 2005 4,426,712 5,611,675 234,719 768,742 11,041,848 1.24
Aug 7, 2005 4,748,370 5,801,116 232,409 734,615 11,516,510 1.23
Aug 14, 2005 4,189,503 5,573,210 205,019 693,849 10,661,581 1.27
Aug 21, 2005 4,154,714 5,336,191 281,441 779,845 10,552,191 1.25
Aug 28, 2005 4,724,662 5,755,371 206,801 822,498 11,509,332 1.19
Sep 4, 2005 4,447,192 8,504,868 247,265 860,121 14,059,446 1.12
Sep 11, 2005 4,604,100 7,948,733 205,941 862,725 13,621,499 1.08
Sep 18, 2005 4,554,213 7,611,896 188,918 786,974 13,142,001 1.03
Sep 25, 2005 4,637,558 7,803,239 177,426 762,842 13,381,065 1.00
Oct 2, 2005 5,936,930 7,394,631 154,002 785,916 14,271,479 0.94
Oct 9, 2005 5,498,379 7,596,556 139,904 804,718 14,039,557 0.96
Oct 16, 2005 5,316,658 7,122,965 134,260 762,054 13,335,937 0.95
Oct 23, 2005 5,071,465 6,545,906 159,863 790,669 12,567,903 0.99
Oct 30, 2005 4,468,757 7,412,118 129,986 801,043 12,811,904 0.99
Nov 6, 2005 4,964,873 7,524,093 205,201 677,720 13,371,887 0.96
Nov 13, 2005 4,361,547 7,096,294 167,155 862,020 12,487,016 1.01
Nov 20, 2005 4,930,327 6,254,546 148,209 952,996 12,286,078 0.94
Nov 27, 2005 4,485,349 5,863,688 133,231 1,099,571 11,581,839 0.96
Dec 4, 2005 5,052,656 6,954,922 206,264 837,684 13,051,526 0.91
Dec 11, 2005 5,146,588 6,123,140 200,588 720,100 12,190,416 0.94
Dec 18, 2005 4,744,313 5,374,137 205,796 770,427 11,094,673 0.96
Dec 25, 2005 5,210,663 6,293,837 285,621 946,112 12,736,233 1.04

About the DataView +

 

Retail Sales and Price & Retail Advertising Data

Source:

The Hass Avocado Board, using information from FreshLook/IRI scan data from retailers registers imputed to reflect 100% ACV

Updated:

Monthly

 

Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

 

ACV - 100% ACV reflects all Hass Avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.

 

DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass Avocado markets are represented for trend analysis.

 

Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input

California = State of CaliforniaUSA

Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio

Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware

North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey

Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri

South Central = States of Texas, Arkansas, Louisiana, Oklahoma

South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi

West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah
 

Advertising Table

 

Source:

USDA Fruit and Vegetable Market News

Updated:

Weekly

Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.

 

Regions designated by USDA are:

 

USA

South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas

South West = States of Arizona, California, Nevada, Utah

North West = States of Idaho, Montana, Oregon, Washing, Wyoming

North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin 

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