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2018 Volume and Projection Data Updated

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Avocado Express No. 3

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Avocado User Recipe Audit Study

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Fall 2012 Tracking Study

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Retail Volume & Price

Retail Volume & Price for 2006

The table below represents the 2006 data for National Retail Volume and Price. Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.  Average price reflects a per piece price, even when sold in bags.

 

2006

Week 4046 4225 4770 Bags Total Volume Average Price
Jan 8, 2006 4,344,095 8,344,009 658,602 2,199,433 15,546,139 0.83
Jan 15, 2006 3,459,486 8,194,353 927,861 2,697,507 15,279,207 0.91
Jan 22, 2006 3,654,890 9,241,961 798,538 2,403,056 16,098,445 0.87
Jan 29, 2006 4,128,226 8,893,816 413,223 2,037,561 15,472,826 0.88
Feb 5, 2006 8,589,529 15,381,508 1,022,360 2,013,806 27,007,203 0.72
Feb 12, 2006 4,953,237 8,765,655 371,159 2,101,238 16,191,289 0.82
Feb 19, 2006 4,267,264 7,239,660 435,660 1,845,448 13,788,032 0.91
Feb 26, 2006 4,430,578 10,079,594 777,027 1,908,526 17,195,725 0.84
Mar 5, 2006 5,026,703 8,810,128 457,313 2,145,022 16,439,166 0.85
Mar 12, 2006 5,627,961 8,946,095 525,119 2,713,346 17,812,521 0.79
Mar 19, 2006 4,629,457 8,488,652 1,106,881 1,970,533 16,195,523 0.86
Mar 26, 2006 3,977,863 10,436,511 551,792 2,569,826 17,535,992 0.87
Apr 2, 2006 4,717,725 9,207,036 1,045,873 2,607,796 17,578,430 0.84
Apr 9, 2006 4,635,426 10,265,994 515,375 2,472,419 17,889,214 0.85
Apr 16, 2006 4,193,158 10,110,475 849,557 2,166,759 17,319,949 0.93
Apr 23, 2006 3,797,845 9,847,909 695,531 1,812,423 16,153,708 0.91
Apr 30, 2006 4,442,769 12,002,028 1,377,238 1,894,835 19,716,870 0.85
May 7, 2006 6,677,856 15,831,060 1,234,437 1,951,623 25,694,976 0.78
May 14, 2006 5,047,697 9,780,094 539,513 1,869,010 17,236,314 0.91
May 21, 2006 4,878,079 9,039,242 475,687 1,706,337 16,099,345 0.95
May 28, 2006 5,530,977 11,184,167 584,143 2,145,814 19,445,101 0.88
Jun 4, 2006 5,318,914 10,763,632 565,844 2,792,109 19,440,499 0.88
Jun 11, 2006 5,037,940 10,607,212 645,250 2,336,500 18,626,902 0.88
Jun 18, 2006 5,475,677 10,534,965 589,527 2,484,746 19,084,915 0.87
Jun 25, 2006 5,447,766 10,514,567 1,434,278 2,670,949 20,067,560 0.86
Jul 2, 2006 4,477,452 10,998,170 1,022,286 2,654,312 19,152,220 0.93
Jul 9, 2006 7,702,481 10,860,592 1,222,059 2,233,814 22,018,946 0.82
Jul 16, 2006 6,362,504 9,566,690 1,030,617 2,351,036 19,310,847 0.85
Jul 23, 2006 7,447,145 10,201,226 1,078,401 2,279,148 21,005,920 0.80
Jul 30, 2006 6,497,417 10,209,870 933,628 1,916,492 19,557,407 0.85
Aug 6, 2006 6,756,856 11,566,365 1,026,924 1,908,526 21,258,671 0.81
Aug 13, 2006 7,102,840 9,411,153 1,570,598 1,787,211 19,871,802 0.84
Aug 20, 2006 6,601,853 9,231,905 1,270,273 1,833,680 18,937,711 0.84
Aug 27, 2006 6,683,760 9,270,599 966,181 1,813,074 18,733,614 0.84
Sep 3, 2006 6,769,853 9,586,912 1,074,503 1,700,624 19,131,892 0.87
Sep 10, 2006 6,537,423 8,420,039 1,287,101 1,797,397 18,041,960 0.86
Sep 17, 2006 6,680,809 8,275,347 1,042,943 1,528,193 17,527,292 0.83
Sep 24, 2006 6,494,419 7,871,143 776,406 1,503,733 16,645,701 0.86
Oct 1, 2006 6,876,302 8,467,235 1,007,457 1,439,232 17,790,226 0.83
Oct 8, 2006 7,688,191 8,779,824 706,713 1,474,239 18,648,967 0.78
Oct 15, 2006 5,619,018 9,189,738 811,923 1,482,657 17,103,336 0.81
Oct 22, 2006 5,442,287 8,468,807 779,084 1,627,966 16,318,144 0.83
Oct 29, 2006 5,517,790 9,516,357 982,355 1,510,687 17,527,189 0.82
Nov 5, 2006 5,245,532 9,792,305 644,226 1,318,455 17,000,518 0.80
Nov 12, 2006 6,064,902 8,442,435 586,913 1,436,015 16,530,265 0.80
Nov 19, 2006 4,946,529 8,397,466 509,470 1,364,130 15,217,595 0.82
Nov 26, 2006 3,355,435 7,634,783 450,107 1,304,628 12,744,953 0.94
Dec 3, 2006 3,933,893 9,679,806 424,452 1,246,562 15,284,713 0.86
Dec 10, 2006 4,085,658 8,428,576 397,496 1,233,625 14,145,355 0.90
Dec 17, 2006 3,581,326 10,203,100 400,483 1,249,268 15,434,177 0.83
Dec 24, 2006 4,383,952 9,929,105 557,386 2,076,906 16,947,349 0.87
Dec 31, 2006 5,417,301 13,263,311 553,378 1,335,424 20,569,414 0.78

About the DataView +

 

Retail Sales and Price & Retail Advertising Data

Source:

The Hass Avocado Board, using information from FreshLook/IRI scan data from retailers registers imputed to reflect 100% ACV

Updated:

Monthly

 

Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

 

ACV - 100% ACV reflects all Hass Avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.

 

DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass Avocado markets are represented for trend analysis.

 

Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input

California = State of CaliforniaUSA

Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio

Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware

North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey

Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri

South Central = States of Texas, Arkansas, Louisiana, Oklahoma

South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi

West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah
 

Advertising Table

 

Source:

USDA Fruit and Vegetable Market News

Updated:

Weekly

Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.

 

Regions designated by USDA are:

 

USA

South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas

South West = States of Arizona, California, Nevada, Utah

North West = States of Idaho, Montana, Oregon, Washing, Wyoming

North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin 

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