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Retail Volume & Price

Retail Volume & Price for 2007

The table below represents the 2007 data for National Retail Volume and Price. Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.  Average price reflects a per piece price, even when sold in bags.

 

2007

Week 4046 4225 4770 Bags Total Volume Average Price
Jan 7, 2007 4,018,802 12,202,442 442,363 1,551,915 18,215,522 0.84
Jan 14, 2007 5,409,881 10,201,388 269,718 1,987,612 17,868,599 0.89
Jan 21, 2007 4,864,644 9,323,413 297,957 2,258,241 16,744,255 0.89
Jan 28, 2007 5,332,108 9,025,316 299,267 1,617,307 16,273,998 0.91
Feb 4, 2007 7,839,808 16,547,626 496,450 1,687,613 26,571,497 0.84
Feb 11, 2007 5,807,408 10,734,493 271,772 1,585,483 18,399,156 0.89
Feb 18, 2007 4,965,365 9,395,180 312,464 1,567,369 16,240,378 0.93
Feb 25, 2007 5,899,298 9,245,902 400,236 1,545,209 17,090,645 0.90
Mar 4, 2007 5,332,786 11,032,217 332,526 1,575,798 18,273,327 0.91
Mar 11, 2007 6,096,351 11,173,519 431,720 1,609,245 19,310,835 0.86
Mar 18, 2007 4,965,326 12,228,712 257,691 1,516,797 18,968,526 0.89
Mar 25, 2007 4,866,150 9,660,885 328,403 1,777,689 16,633,127 0.95
Apr 1, 2007 5,139,117 9,709,228 335,186 1,645,486 16,829,017 0.99
Apr 8, 2007 5,403,591 9,648,717 240,213 1,747,303 17,039,824 1.03
Apr 15, 2007 5,572,019 8,355,503 383,541 1,563,945 15,875,008 1.01
Apr 22, 2007 5,303,369 8,509,753 431,541 1,778,088 16,022,751 1.06
Apr 29, 2007 5,632,444 8,796,910 464,430 1,626,060 16,519,844 1.07
May 6, 2007 8,056,078 14,093,084 425,864 1,725,091 24,300,117 0.97
May 13, 2007 6,194,968 9,273,739 402,711 1,704,493 17,575,911 1.05
May 20, 2007 5,819,874 8,806,192 424,383 1,748,161 16,798,610 1.09
May 27, 2007 5,506,536 9,773,277 358,563 1,908,974 17,547,350 1.13
Jun 3, 2007 5,501,561 8,510,735 379,571 1,948,136 16,340,003 1.11
Jun 10, 2007 5,475,262 8,232,947 440,345 1,914,508 16,063,062 1.11
Jun 17, 2007 5,774,579 8,905,131 458,818 1,915,105 17,053,633 1.10
Jun 24, 2007 7,556,876 8,821,028 452,274 1,733,981 18,564,159 1.01
Jul 1, 2007 6,196,890 9,733,961 463,851 1,992,971 18,387,673 1.07
Jul 8, 2007 6,358,624 10,010,595 542,538 2,059,285 18,971,042 1.13
Jul 15, 2007 5,312,752 9,502,212 379,877 1,890,286 17,085,127 1.12
Jul 22, 2007 5,116,826 7,876,526 361,274 1,873,801 15,228,427 1.17
Jul 29, 2007 4,935,526 8,172,509 439,331 1,785,280 15,332,646 1.17
Aug 5, 2007 5,327,741 7,555,812 474,664 1,935,538 15,293,755 1.16
Aug 12, 2007 5,287,200 7,849,297 617,579 1,843,025 15,597,101 1.16
Aug 19, 2007 4,443,787 7,628,503 446,402 1,977,661 14,496,353 1.21
Aug 26, 2007 4,360,925 7,893,339 278,066 2,005,991 14,538,321 1.19
Sep 2, 2007 4,888,916 7,368,955 423,612 2,262,890 14,944,373 1.19
Sep 9, 2007 3,919,667 7,260,156 447,504 2,080,700 13,708,027 1.25
Sep 16, 2007 3,974,459 7,169,795 464,359 1,899,640 13,508,253 1.21
Sep 23, 2007 4,693,295 7,718,029 434,760 1,764,974 14,611,058 1.11
Sep 30, 2007 4,610,802 7,972,464 390,471 1,556,754 14,530,491 1.09
Oct 7, 2007 5,655,488 8,433,886 436,051 1,743,968 16,269,393 1.01
Oct 14, 2007 4,672,588 7,393,196 356,235 1,498,708 13,920,727 1.06
Oct 21, 2007 5,059,115 8,118,751 326,586 1,756,406 15,260,858 1.01
Oct 28, 2007 4,780,210 8,579,593 216,090 1,463,311 15,039,204 1.01
Nov 4, 2007 4,486,315 8,821,420 231,863 1,362,044 14,901,642 1.02
Nov 11, 2007 4,890,696 7,011,882 317,833 1,373,051 13,593,462 1.06
Nov 18, 2007 4,187,439 6,546,702 325,367 1,364,935 12,424,443 1.12
Nov 25, 2007 3,537,010 6,166,715 179,536 1,424,674 11,307,935 1.18
Dec 2, 2007 4,258,270 6,938,143 205,074 1,547,634 12,949,121 1.07
Dec 9, 2007 4,319,603 7,157,439 291,672 1,331,731 13,100,445 1.08
Dec 16, 2007 4,104,877 6,809,521 323,424 1,386,235 12,624,057 1.11
Dec 23, 2007 4,329,120 7,240,617 441,139 1,484,830 13,495,706 1.13
Dec 30, 2007 5,595,952 10,555,186 395,300 1,359,407 17,905,845 1.02

About the DataView +

 

Retail Sales and Price & Retail Advertising Data

Source:

The Hass Avocado Board, using information from FreshLook/IRI scan data from retailers registers imputed to reflect 100% ACV

Updated:

Monthly

 

Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

 

ACV - 100% ACV reflects all Hass Avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.

 

DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass Avocado markets are represented for trend analysis.

 

Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input

California = State of CaliforniaUSA

Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio

Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware

North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey

Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri

South Central = States of Texas, Arkansas, Louisiana, Oklahoma

South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi

West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah
 

Advertising Table

 

Source:

USDA Fruit and Vegetable Market News

Updated:

Weekly

Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.

 

Regions designated by USDA are:

 

USA

South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas

South West = States of Arizona, California, Nevada, Utah

North West = States of Idaho, Montana, Oregon, Washing, Wyoming

North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin 

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