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Avocado Express No. 3

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Avocado User Recipe Audit Study

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Fall 2012 Tracking Study

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Retail Volume & Price

Retail Volume & Price for 2008

The table below represents the 2008 data for National Retail Volume and Price. Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.  Average price reflects a per piece price, even when sold in bags.

 

2008

Week 4046 4225 4770 Bags Total Volume Average Price
Jan 13, 2008 4,543,425 8,630,487 340,374 1,725,242 15,239,528 1.14
Jan 20, 2008 4,501,478 8,483,182 434,182 1,689,513 15,108,355 1.12
Jan 27, 2008 4,399,062 7,666,419 394,595 1,526,530 13,986,606 1.14
Feb 3, 2008 8,432,446 13,975,981 576,011 1,567,877 24,552,315 0.99
Feb 10, 2008 5,809,921 8,139,160 511,895 1,532,871 15,993,847 1.07
Feb 17, 2008 5,238,145 6,644,649 515,927 1,621,406 14,020,127 1.13
Feb 24, 2008 5,439,829 7,607,614 539,081 1,656,976 15,243,500 1.11
Mar 2, 2008 5,479,602 8,775,453 622,954 1,542,040 16,420,049 1.08
Mar 9, 2008 4,726,442 8,120,350 504,572 1,523,567 14,874,931 1.18
Mar 16, 2008 5,567,945 7,465,519 453,177 1,594,328 15,080,969 1.15
Mar 23, 2008 6,506,403 6,971,138 631,731 1,713,617 15,822,889 1.14
Mar 30, 2008 5,553,332 8,409,561 675,086 1,577,343 16,215,322 1.11
Apr 6, 2008 5,307,751 8,156,925 466,869 1,861,477 15,793,022 1.12
Apr 13, 2008 5,795,030 8,162,392 629,525 2,004,047 16,590,994 1.14
Apr 20, 2008 5,595,585 6,904,647 670,374 2,008,558 15,179,164 1.21
Apr 27, 2008 4,934,673 7,631,351 579,007 2,240,544 15,385,575 1.22
May 4, 2008 8,971,278 13,663,883 460,067 1,903,969 24,999,197 0.98
May 11, 2008 6,644,686 10,105,334 558,196 2,009,584 19,317,800 1.09
May 18, 2008 6,516,924 8,274,549 663,198 2,191,915 17,646,586 1.14
May 25, 2008 6,328,907 8,761,950 622,017 2,194,420 17,907,294 1.20
Jun 1, 2008 6,248,343 8,228,928 433,317 2,394,950 17,305,538 1.18
Jun 8, 2008 6,737,073 6,956,131 627,189 2,395,869 16,716,262 1.20
Jun 15, 2008 6,542,338 7,465,551 831,008 2,413,123 17,252,020 1.21
Jun 22, 2008 7,882,082 7,219,209 730,765 2,354,019 18,186,075 1.14
Jun 29, 2008 6,344,305 7,059,325 645,677 2,089,070 16,138,377 1.23
Jul 6, 2008 6,484,527 9,597,905 808,593 2,558,896 19,449,921 1.26
Jul 13, 2008 6,223,124 7,161,420 694,048 2,237,458 16,316,050 1.24
Jul 20, 2008 5,860,301 7,166,217 730,055 2,075,883 15,832,456 1.27
Jul 27, 2008 5,304,990 6,701,795 799,789 2,182,405 14,988,979 1.30
Aug 3, 2008 5,437,723 6,662,683 775,414 2,204,857 15,080,677 1.30
Aug 10, 2008 5,856,850 7,238,413 654,257 2,185,661 15,935,181 1.28
Aug 17, 2008 5,372,891 8,323,839 395,470 2,196,173 16,288,373 1.25
Aug 24, 2008 5,730,299 6,849,214 414,413 2,217,436 15,211,362 1.25
Aug 31, 2008 5,028,008 7,130,213 532,221 2,291,736 14,982,178 1.32
Sep 7, 2008 4,878,866 7,330,500 512,923 2,274,162 14,996,451 1.30
Sep 14, 2008 4,861,191 6,729,039 444,525 2,083,984 14,118,739 1.28
Sep 21, 2008 5,104,618 6,664,666 494,354 1,943,289 14,206,927 1.26
Sep 28, 2008 5,589,854 6,242,857 453,646 1,939,659 14,226,016 1.20
Oct 5, 2008 5,502,002 6,513,520 495,667 1,896,700 14,407,889 1.18
Oct 12, 2008 5,458,360 6,708,740 412,641 1,746,601 14,326,342 1.17
Oct 19, 2008 5,598,835 9,110,455 391,481 1,600,811 16,701,582 1.12
Oct 26, 2008 4,751,637 7,516,147 397,850 1,490,751 14,156,385 1.14
Nov 2, 2008 5,231,991 7,996,613 456,743 1,431,385 15,116,732 1.12
Nov 9, 2008 6,537,309 7,968,560 419,699 1,780,911 16,706,479 0.99
Nov 16, 2008 6,146,470 7,038,243 445,601 1,736,696 15,367,010 1.06
Nov 23, 2008 4,662,411 6,559,477 317,624 1,831,801 13,371,313 1.13
Nov 30, 2008 4,056,036 5,874,327 235,203 1,579,479 11,745,045 1.20
Dec 7, 2008 5,670,437 7,962,006 258,700 1,396,490 15,287,633 1.02
Dec 14, 2008 5,028,002 7,362,639 306,018 1,558,649 14,255,308 1.04
Dec 21, 2008 4,935,545 6,945,272 681,333 1,573,207 14,135,357 1.11
Dec 28, 2008 5,782,695 7,914,843 505,303 1,540,852 15,743,693 1.10

About the DataView +

 

Retail Sales and Price & Retail Advertising Data

Source:

The Hass Avocado Board, using information from FreshLook/IRI scan data from retailers registers imputed to reflect 100% ACV

Updated:

Monthly

 

Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

 

ACV - 100% ACV reflects all Hass Avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.

 

DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass Avocado markets are represented for trend analysis.

 

Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input

California = State of CaliforniaUSA

Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio

Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware

North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey

Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri

South Central = States of Texas, Arkansas, Louisiana, Oklahoma

South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi

West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah
 

Advertising Table

 

Source:

USDA Fruit and Vegetable Market News

Updated:

Weekly

Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.

 

Regions designated by USDA are:

 

USA

South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas

South West = States of Arizona, California, Nevada, Utah

North West = States of Idaho, Montana, Oregon, Washing, Wyoming

North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin 

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