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2018 Volume and Projection Data Updated
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2017 Volume Data Updated

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2014 Retail Volume & Price Added

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Avocado Express No. 3

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Avocado User Recipe Audit Study

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Fall 2012 Tracking Study

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Retail Volume & Price

Retail Volume & Price for 2009

The table below represents the 2009 data for National Retail Volume and Price. Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.  Average price reflects a per piece price, even when sold in bags.

 

2009

Week 4046 4225 4770 Bags Total Volume Average Price
Jan 4, 2009 6,441,866 13,033,354 501,055 1,619,001 21,595,276 1.03
Jan 11, 2009 6,780,065 7,539,141 291,422 835,358 15,445,986 1.03
Jan 18, 2009 6,466,818 8,132,101 323,055 854,944 15,776,918 1.03
Jan 25, 2009 7,156,844 7,141,216 319,643 921,233 15,538,936 1.02
Feb 1, 2009 12,352,795 12,882,245 514,512 988,603 26,738,155 0.85
Feb 8, 2009 9,230,846 8,232,709 339,463 991,079 18,794,097 0.92
Feb 15, 2009 6,855,520 6,024,323 522,383 995,025 14,397,251 1.04
Feb 22, 2009 7,115,143 7,843,292 369,843 1,026,141 16,354,419 1.00
Mar 1, 2009 6,571,237 8,330,950 376,349 934,802 16,213,338 1.02
Mar 8, 2009 7,070,724 7,911,424 415,691 752,736 16,150,575 1.01
Mar 15, 2009 7,365,495 7,348,989 499,441 1,036,872 16,250,797 1.04
Mar 22, 2009 7,747,494 8,409,223 421,647 1,071,230 17,649,594 0.97
Mar 29, 2009 7,282,259 7,608,591 385,120 1,141,657 16,417,627 1.02
Apr 5, 2009 6,965,661 9,623,216 603,380 980,752 18,173,009 1.01
Apr 12, 2009 7,645,762 8,500,286 708,524 987,175 17,841,747 1.05
Apr 19, 2009 7,433,559 7,542,829 492,691 1,031,384 16,500,463 1.05
Apr 26, 2009 6,911,860 7,589,997 574,410 1,123,089 16,199,356 1.11
May 3, 2009 9,646,990 11,575,332 545,350 897,556 22,665,228 0.97
May 10, 2009 8,636,339 9,909,100 627,658 970,298 20,143,395 1.01
May 17, 2009 7,384,529 7,443,075 502,984 964,158 16,294,746 1.14
May 24, 2009 7,984,724 8,694,228 586,513 950,968 18,216,433 1.16
May 31, 2009 7,890,352 8,359,239 468,343 949,722 17,667,656 1.15
Jun 7, 2009 7,722,444 8,257,579 535,198 861,015 17,376,236 1.15
Jun 14, 2009 6,608,517 7,260,443 631,232 886,893 15,387,085 1.25
Jun 21, 2009 6,769,046 7,542,057 579,707 920,402 15,811,212 1.25
Jun 28, 2009 6,539,693 7,201,243 480,087 921,794 15,142,817 1.28
Jul 5, 2009 6,979,781 8,736,511 636,175 999,874 17,352,341 1.32
Jul 12, 2009 6,001,477 7,155,850 480,607 959,038 14,596,972 1.32
Jul 19, 2009 5,652,786 7,028,673 372,986 917,103 13,971,548 1.36
Jul 26, 2009 4,921,855 6,623,541 398,367 893,629 12,837,392 1.42
Aug 2, 2009 5,036,394 6,784,385 377,815 903,139 13,101,733 1.39
Aug 9, 2009 5,044,006 6,742,266 374,085 900,420 13,060,777 1.40
Aug 16, 2009 5,609,628 6,568,592 354,390 858,033 13,390,643 1.37
Aug 23, 2009 5,825,536 7,195,475 349,363 865,433 14,235,807 1.28
Aug 30, 2009 5,542,621 7,837,658 315,308 923,050 14,618,637 1.22
Sep 6, 2009 8,738,965 10,711,318 267,796 1,148,840 20,866,919 0.99
Sep 13, 2009 9,043,644 8,582,736 179,202 1,074,574 18,880,156 0.99
Sep 20, 2009 9,347,602 10,267,731 165,669 1,079,330 20,860,332 0.86
Sep 27, 2009 7,776,637 8,910,300 146,135 1,041,098 17,874,170 0.93
Oct 4, 2009 6,028,161 8,123,731 140,808 1,052,939 15,345,639 1.02
Oct 11, 2009 6,066,077 8,790,478 149,602 1,041,841 16,047,998 0.98
Oct 18, 2009 7,353,133 8,040,278 160,829 1,084,680 16,638,920 0.96
Oct 25, 2009 8,108,729 8,630,434 161,404 1,084,921 17,985,488 0.92
Nov 1, 2009 7,118,148 8,927,724 150,997 1,273,534 17,470,403 0.93
Nov 8, 2009 7,646,476 8,170,345 186,966 1,286,975 17,290,762 0.90
Nov 15, 2009 7,301,943 9,717,305 175,821 1,165,816 18,360,885 0.85
Nov 22, 2009 5,988,332 7,954,520 161,346 1,064,000 15,168,198 0.91
Nov 29, 2009 5,521,588 6,153,961 142,605 1,108,246 12,926,400 0.99
Dec 6, 2009 6,688,808 8,458,150 160,290 981,739 16,288,987 0.90
Dec 13, 2009 6,672,256 7,691,035 154,911 1,277,606 15,795,808 0.89
Dec 20, 2009 6,184,657 6,676,609 186,034 1,407,453 14,454,753 0.96
Dec 27, 2009 6,259,779 7,815,317 225,229 1,224,147 15,524,472 0.98

About the DataView +

 

Retail Sales and Price & Retail Advertising Data

Source:

The Hass Avocado Board, using information from FreshLook/IRI scan data from retailers registers imputed to reflect 100% ACV

Updated:

Monthly

 

Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

 

ACV - 100% ACV reflects all Hass Avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.

 

DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass Avocado markets are represented for trend analysis.

 

Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input

California = State of CaliforniaUSA

Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio

Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware

North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey

Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri

South Central = States of Texas, Arkansas, Louisiana, Oklahoma

South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi

West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah
 

Advertising Table

 

Source:

USDA Fruit and Vegetable Market News

Updated:

Weekly

Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.

 

Regions designated by USDA are:

 

USA

South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas

South West = States of Arizona, California, Nevada, Utah

North West = States of Idaho, Montana, Oregon, Washing, Wyoming

North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin 

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