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Retail Volume & Price

Retail Volume & Price for 2010

The table below represents the 2010 data for National Retail Volume and Price. Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.  Average price reflects a per piece price, even when sold in bags.
 

2010

Week 4046 4225 4770 Bags Total Volume Average Price
Jan 3, 2010 11,234,727 12,944,724 292,242 1,162,803 25,634,496 0.75
Jan 10, 2010 8,376,055 9,098,999 252,302 1,355,702 19,083,058 0.87
Jan 17, 2010 8,171,884 9,926,733 402,394 1,295,527 19,796,538 0.91
Jan 24, 2010 7,729,583 10,492,164 294,940 1,304,449 19,821,136 0.90
Jan 31, 2010 7,940,409 8,426,871 398,770 1,330,176 18,096,226 0.95
Feb 7, 2010 14,515,540 17,403,166 692,554 1,453,047 34,064,307 0.73
Feb 14, 2010 10,081,750 10,496,397 419,818 1,333,952 22,331,917 0.81
Feb 21, 2010 7,755,906 6,991,041 465,634 1,313,584 16,526,165 0.98
Feb 28, 2010 7,917,086 8,744,364 1,060,205 1,349,189 19,070,844 0.97
Mar 7, 2010 8,631,930 9,068,433 930,528 1,611,032 20,241,923 0.97
Mar 14, 2010 8,569,963 10,604,860 804,588 1,552,965 21,532,376 0.92
Mar 21, 2010 9,076,477 9,988,573 925,685 1,439,812 21,430,547 0.91
Mar 28, 2010 9,091,007 10,796,521 1,139,030 1,347,703 22,374,261 0.91
Apr 4, 2010 9,735,641 9,429,587 1,094,693 1,348,699 21,608,620 0.94
Apr 11, 2010 8,498,059 9,679,211 835,228 1,043,208 20,055,706 0.95
Apr 18, 2010 8,385,924 10,377,232 928,991 1,138,021 20,830,168 0.97
Apr 25, 2010 7,635,059 9,909,708 1,079,807 1,221,909 19,846,483 1.00
May 2, 2010 10,795,857 14,844,105 1,106,407 1,245,392 27,991,761 0.84
May 9, 2010 11,605,466 14,422,036 902,094 1,377,955 28,307,551 0.82
May 16, 2010 8,719,378 8,499,197 1,101,172 1,269,215 19,588,962 1.00
May 23, 2010 8,491,394 9,848,391 958,580 1,204,109 20,502,474 0.99
May 30, 2010 9,418,403 11,116,405 815,510 1,327,226 22,677,544 0.98
Jun 6, 2010 9,961,918 9,117,703 823,772 1,288,163 21,191,556 1.00
Jun 13, 2010 10,411,253 8,438,801 997,419 1,115,343 20,962,816 0.99
Jun 20, 2010 11,227,951 8,829,343 708,088 1,324,851 22,090,233 0.95
Jun 27, 2010 9,883,578 8,268,722 705,349 1,185,138 20,042,787 1.01
Jul 4, 2010 11,736,831 10,139,920 730,598 1,626,430 24,233,779 0.98
Jul 11, 2010 10,274,842 8,719,833 707,180 1,649,122 21,350,977 1.01
Jul 18, 2010 9,758,662 8,843,749 708,001 1,458,239 20,768,651 1.02
Jul 25, 2010 10,387,416 8,558,725 631,508 1,418,415 20,996,064 0.99
Aug 1, 2010 9,351,602 8,998,805 530,616 1,332,341 20,213,364 1.01
Aug 8, 2010 9,487,684 9,496,866 426,358 1,346,624 20,757,532 1.02
Aug 15, 2010 9,278,336 8,352,203 520,149 1,424,592 19,575,280 1.04
Aug 22, 2010 8,620,295 8,502,899 457,260 1,500,235 19,080,689 1.07
Aug 29, 2010 9,072,988 8,132,985 300,562 1,510,104 19,016,639 1.04
Sep 5, 2010 11,040,428 10,066,801 352,681 1,541,706 23,001,616 0.97
Sep 12, 2010 10,408,050 8,278,922 287,083 1,447,051 20,421,106 1.00
Sep 19, 2010 8,805,321 8,817,349 323,978 1,311,505 19,258,153 0.99
Sep 26, 2010 7,525,566 7,872,897 284,041 1,503,657 17,186,161 1.05
Oct 3, 2010 7,590,777 7,526,368 274,954 1,380,158 16,772,257 1.06
Oct 10, 2010 7,753,185 7,748,942 334,520 1,512,305 17,348,952 1.06
Oct 17, 2010 8,131,741 8,502,522 336,756 1,502,938 18,473,957 1.01
Oct 24, 2010 7,639,378 7,883,633 284,113 1,412,961 17,220,085 1.03
Oct 31, 2010 7,529,918 8,002,338 279,217 1,297,665 17,109,138 1.01
Nov 7, 2010 7,818,554 7,413,196 554,129 1,183,345 16,969,224 1.00
Nov 14, 2010 6,851,936 8,099,437 724,848 1,277,817 16,954,038 1.00
Nov 21, 2010 5,943,709 6,579,850 441,169 1,168,788 14,133,516 1.07
Nov 28, 2010 5,623,688 5,474,212 390,575 1,125,464 12,613,939 1.10
Dec 5, 2010 6,692,123 7,049,853 657,280 1,144,885 15,544,141 1.01
Dec 12, 2010 6,389,559 6,514,973 774,321 1,190,514 14,869,367 1.04
Dec 19, 2010 6,112,470 5,854,523 832,003 1,209,519 14,008,515 1.08
Dec 26, 2010 6,147,096 6,560,193 898,665 1,412,956 15,018,910 1.12

About the DataView +

 

Retail Sales and Price & Retail Advertising Data

Source:

The Hass Avocado Board, using information from FreshLook/IRI scan data from retailers registers imputed to reflect 100% ACV

Updated:

Monthly

 

Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

 

ACV - 100% ACV reflects all Hass Avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.

 

DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass Avocado markets are represented for trend analysis.

 

Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input

California = State of CaliforniaUSA

Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio

Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware

North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey

Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri

South Central = States of Texas, Arkansas, Louisiana, Oklahoma

South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi

West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah
 

Advertising Table

 

Source:

USDA Fruit and Vegetable Market News

Updated:

Weekly

Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.

 

Regions designated by USDA are:

 

USA

South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas

South West = States of Arizona, California, Nevada, Utah

North West = States of Idaho, Montana, Oregon, Washing, Wyoming

North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin 

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