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2017 Volume Data Updated

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Update: 8/12/2013
2012 Annual Report Posted

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Avocado Express No. 3

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Avocado User Recipe Audit Study

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Fall 2012 Tracking Study

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Retail Volume & Price

Retail Volume & Price for 2012


The table below represents the 2012 data for National Retail Volume and Price. Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.  Average price reflects a per piece price, even when sold in bags.

 

2012

Week 4046 4225 4770 Bags Total Volume Average Price
Jan 1, 2012 10,297,584 10,247,529 468,161 1,731,092 22,744,366 0.89
Jan 8, 2012 10,002,342 8,340,256 302,483 1,779,464 20,424,545 0.96
Jan 15, 2012 9,922,646 8,470,708 308,836 1,828,426 20,530,616 0.98
Jan 22, 2012 10,110,350 8,986,298 304,728 1,776,717 21,178,093 0.96
Jan 29, 2012 9,484,997 8,024,023 350,915 1,794,756 19,654,691 1.00
Feb 5, 2012 16,529,786 15,795,879 586,237 2,314,443 35,226,345 0.80
Feb 12, 2012 10,620,099 9,750,718 442,802 1,808,965 22,622,584 0.93
Feb 19, 2012 8,533,712 7,734,331 366,194 1,699,819 18,334,056 1.03
Feb 26, 2012 8,959,331 8,300,769 403,631 1,780,510 19,444,241 1.03
Mar 4, 2012 8,989,482 9,739,673 585,316 1,865,137 21,179,608 0.98
Mar 11, 2012 9,841,880 9,208,104 526,846 1,852,928 21,429,758 0.97
Mar 18, 2012 10,830,190 8,410,618 382,581 1,858,860 21,482,249 0.98
Mar 25, 2012 10,470,418 8,667,303 560,669 1,840,975 21,539,365 1.01
Apr 1, 2012 10,008,232 9,470,470 400,716 1,839,833 21,719,251 1.01
Apr 8, 2012 10,423,468 9,245,068 491,411 1,800,802 21,960,749 1.04
Apr 15, 2012 10,631,020 9,248,034 650,042 1,941,927 22,471,023 0.99
Apr 22, 2012 10,791,424 9,099,143 445,181 2,199,254 22,535,002 1.02
Apr 29, 2012 9,667,509 7,989,938 436,342 1,918,772 20,012,561 1.12
May 6, 2012 13,288,184 14,095,688 431,177 2,196,519 30,011,568 1.00
May 13, 2012 10,569,158 10,153,457 267,425 1,968,152 22,958,192 1.07
May 20, 2012 10,140,181 9,286,608 302,803 2,000,811 21,730,403 1.10
May 27, 2012 11,333,014 10,939,010 408,374 2,182,943 24,863,341 1.07
Jun 3, 2012 10,205,510 9,520,771 387,206 2,059,481 22,172,968 1.12
Jun 10, 2012 10,663,721 10,043,053 473,037 1,937,565 23,117,376 1.11
Jun 17, 2012 10,635,011 9,500,539 491,493 2,031,243 22,658,286 1.12
Jun 24, 2012 10,257,892 9,626,490 482,632 2,342,149 22,709,163 1.09
Jul 1, 2012 11,341,712 10,244,751 565,963 2,145,620 24,298,046 1.06
Jul 8, 2012 12,613,624 11,089,226 780,405 2,274,694 26,757,949 1.07
Jul 15, 2012 11,495,669 9,548,480 581,022 2,148,503 23,773,674 1.06
Jul 22, 2012 10,533,856 9,898,392 1,224,235 2,024,129 23,680,612 1.06
Jul 29, 2012 11,743,283 9,619,838 644,230 2,014,413 24,021,764 1.02
Aug 5, 2012 9,533,084 11,385,485 847,407 2,093,700 23,859,676 1.04
Aug 12, 2012 7,993,399 11,000,735 772,692 2,051,648 21,818,474 1.10
Aug 19, 2012 7,908,583 11,244,900 726,024 1,942,451 21,821,958 1.08
Aug 26, 2012 8,076,528 11,365,422 965,619 1,913,749 22,321,318 1.05
Sep 2, 2012 8,601,370 12,235,811 799,717 2,173,222 23,810,120 1.05
Sep 9, 2012 8,640,014 11,727,561 782,181 2,073,711 23,223,467 1.06
Sep 16, 2012 8,109,313 10,711,570 513,805 2,004,710 21,339,398 1.05
Sep 23, 2012 8,449,950 10,579,879 536,785 2,310,653 21,877,267 1.01
Sep 30, 2012 7,902,799 10,572,211 647,918 2,220,903 21,343,831 1.01
Oct 7, 2012 8,168,555 10,932,373 702,496 2,411,287 22,214,711 1.00
Oct 14, 2012 7,076,979 9,886,108 687,458 2,334,279 19,984,824 1.04
Oct 21, 2012 7,640,950 10,746,775 803,482 2,208,011 21,399,218 1.00
Oct 28, 2012 8,267,414 10,904,154 677,069 2,203,910 22,052,547 0.96
Nov 4, 2012 6,947,482 9,885,859 744,392 2,014,665 19,592,398 1.00
Nov 11, 2012 7,011,422 10,716,175 830,751 1,945,143 20,503,491 0.98
Nov 18, 2012 6,622,694 9,061,208 702,132 1,844,281 18,230,315 1.02
Nov 25, 2012 5,455,965 7,648,407 620,533 1,744,285 15,469,190 1.09
Dec 2, 2012 7,828,840 9,389,780 773,496 2,001,884 19,994,000 0.95
Dec 9, 2012 8,034,297 9,745,153 776,655 2,101,382 20,657,487 0.94
Dec 16, 2012 6,429,092 9,391,890 731,504 2,113,118 18,665,604 1.00
Dec 23, 2012 6,615,205 8,946,938 953,680 2,115,480 18,631,303 1.01
Dec 30, 2012 8,792,939 11,372,988 1,182,693 2,156,747 23,505,367 0.89

About the DataView +

 

Retail Sales and Price & Retail Advertising Data

Source:

The Hass Avocado Board, using information from FreshLook/IRI scan data from retailers registers imputed to reflect 100% ACV

Updated:

Monthly

 

Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.
 

ACV - 100% ACV reflects all Hass avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.
 

DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass avocado markets are represented for trend analysis.
 


Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input

USA California = State of California
Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio
Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware
North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey
Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri
South Central = States of Texas, Arkansas, Louisiana, Oklahoma
South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi
West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah

 

Advertising Table

 

Source:

USDA Fruit and Vegetable Market News

Updated:

Weekly

Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.

 

Regions designated by USDA are:

 

USA

South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas

South West = States of Arizona, California, Nevada, Utah

North West = States of Idaho, Montana, Oregon, Washing, Wyoming

North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin 

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