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2017 Volume Data Updated

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Avocado Express No. 3

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Avocado User Recipe Audit Study

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Fall 2012 Tracking Study

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Retail Volume & Price Data

Retail Volume & Price for 2013

 

The table below represents weekly 2013 retail scan data for National retail volume (units) and price. Retail scan data comes directly from retailers’ cash registers based on actual retail sales of Hass avocados. Starting in 2013, the table below reflects an expanded, multi-outlet retail data set. Multi-outlet reporting includes an aggregation of the following channels: grocery, mass, club, drug, dollar and military. The Average Price in the table reflects a per unit (per avocado) price, even when multiple units (avocados) are sold in bags. The Product Lookup codes (PLU’s) in the table are only for Hass avocados. Other varieties of avocados (e.g. greenskins) are not included in this table.

 

 

2013

Week 4046 4225 4770 Bags Total Volume Average Price
Jan 6, 2013 8,792,126 13,058,821 1,218,780 2,310,436 25,380,163 0.93
Jan 13, 2013 7,602,723 11,616,917 1,218,790 2,599,334 23,037,764 0.99
Jan 20, 2013 8,371,093 12,384,457 1,388,039 2,503,876 24,647,465 0.95
Jan 27, 2013 8,283,866 11,044,267 1,027,280 2,529,322 22,884,735 0.98
Feb 3, 2013 13,642,914 18,509,791 1,910,218 3,175,882 37,238,805 0.82
Feb 10, 2013 9,749,972 13,682,384 1,125,098 2,783,965 27,341,419 0.86
Feb 17, 2013 8,134,410 10,686,435 983,141 2,637,735 22,441,721 0.96
Feb 24, 2013 8,684,543 11,429,565 1,019,582 2,773,590 23,907,280 0.97
Mar 3, 2013 9,340,379 12,921,197 1,584,391 2,897,536 26,743,503 0.94
Mar 10, 2013 9,412,845 11,391,864 1,459,429 3,260,064 25,524,202 0.94
Mar 17, 2013 9,773,855 11,924,083 1,422,876 3,141,417 26,262,231 0.93
Mar 24, 2013 9,236,870 11,115,916 1,365,681 2,725,142 24,443,609 0.98
Mar 31, 2013 9,013,030 11,128,625 1,229,486 2,756,064 24,127,205 1.02
Apr 7, 2013 10,403,797 11,571,477 1,095,363 2,475,739 25,546,376 0.98
Apr 14, 2013 9,845,550 13,394,699 1,293,256 2,718,480 27,251,985 0.98
Apr 21, 2013 10,348,048 11,843,893 1,082,639 3,134,578 26,409,158 0.99
Apr 28, 2013 9,349,508 12,520,640 1,192,315 2,912,703 25,975,166 1.02
May 5, 2013 14,370,863 17,478,391 1,419,359 3,566,528 36,835,141 0.90
May 12, 2013 10,499,369 14,040,822 1,604,792 3,215,202 29,360,185 0.97
May 19, 2013 9,825,847 12,450,266 1,423,304 3,059,718 26,759,135 1.01
May 26, 2013 11,080,200 14,770,911 1,196,650 3,194,043 30,241,804 0.97
Jun 2, 2013 10,725,840 12,267,645 1,205,056 2,937,365 27,135,906 1.03
Jun 9, 2013 11,400,847 12,285,544 1,204,555 3,216,893 28,107,839 1.02
Jun 16, 2013 11,732,310 12,367,303 1,257,865 3,130,243 28,487,721 1.03
Jun 23, 2013 12,317,917 11,893,558 1,056,420 2,845,117 28,113,012 1.01
Jun 30, 2013 13,970,911 12,057,938 937,582 3,079,812 30,046,243 0.99
Jul 7, 2013 14,391,655 13,356,313 1,207,485 3,166,468 32,121,921 1.02
Jul 14, 2013 11,883,622 11,576,865 858,332 3,241,005 27,559,824 1.05
Jul 21, 2013 11,541,938 10,708,925 1,174,515 2,857,805 26,283,183 1.06
Jul 28, 2013 10,744,544 10,073,857 916,260 2,553,946 24,288,607 1.10
Aug 4, 2013 10,342,900 9,894,701 967,543 2,561,467 23,766,611 1.13
Aug 11, 2013 9,894,343 10,642,601 884,381 2,412,561 23,833,886 1.14
Aug 18, 2013 9,897,461 10,013,006 732,840 2,463,002 23,106,309 1.18
Aug 25, 2013 9,732,377 10,334,006 633,732 2,424,682 23,124,797 1.15
Sep 1, 2013 12,092,983 11,268,486 666,080 2,555,354 26,582,903 1.07
Sep 8, 2013 11,159,807 11,373,542 596,708 2,581,476 25,711,533 1.09
Sep 15, 2013 10,317,712 10,381,518 811,658 2,405,198 23,916,086 1.10
Sep 22, 2013 10,149,978 8,848,599 407,004 2,778,909 22,184,490 1.11
Sep 29, 2013 8,630,113 9,662,340 413,480 2,293,073 20,999,006 1.15
Oct 6, 2013 9,258,249 11,414,779 473,465 3,169,780 24,316,273 1.18
Oct 13, 2013 8,854,344 8,754,496 436,547 2,459,763 20,505,150 1.19
Oct 20, 2013 8,504,598 8,395,092 434,583 2,293,063 19,627,336 1.19
Oct 27, 2013 9,363,718 8,590,481 392,468 2,274,338 20,621,005 1.15
Nov 3, 2013 8,490,558 9,023,595 425,706 2,309,485 20,249,344 1.14
Nov 10, 2013 8,806,692 9,013,854 439,678 2,492,016 20,752,240 1.12
Nov 17, 2013 9,501,157 9,778,708 568,897 2,636,747 22,485,509 1.05
Nov 24, 2013 7,222,141 7,518,965 395,093 2,377,125 17,513,324 1.18
Dec 1, 2013 7,223,265 6,943,747 315,676 2,173,763 16,656,451 1.16
Dec 8, 2013 8,666,802 9,393,004 379,896 2,448,191 20,887,893 1.05
Dec 15, 2013 8,469,138 8,737,561 364,212 2,564,452 20,135,363 1.05
Dec 22, 2013 8,015,174 8,202,936 417,793 2,442,766 19,078,669 1.12
Dec 29, 2013 9,574,958 10,007,668 480,420 2,532,325 22,595,371 1.02

About the DataView +

 

Retail Sales and Price & Retail Advertising Data

Source:

The Hass Avocado Board, using information from IRI / FreshLook Marketing scan data from retailers registers imputed to reflect 100% ACV

Updated:

Monthly

 

Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

 

ACV - 100% ACV reflects all Hass Avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.

 

DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass Avocado markets are represented for trend analysis.

 

Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input

California = State of CaliforniaUSA

Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio

Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware

North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey

Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri

South Central = States of Texas, Arkansas, Louisiana, Oklahoma

South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi

West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah
 

Advertising Table

 

Source:

USDA Fruit and Vegetable Market News

Updated:

Weekly

Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.

 

Regions designated by USDA are:

 

USA

South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas

South West = States of Arizona, California, Nevada, Utah

North West = States of Idaho, Montana, Oregon, Washing, Wyoming

North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin 

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