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Update: 3/13/2018
2018 Volume and Projection Data Updated

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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available

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Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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“Taste” Messaging Most Compelling to Shoppers Purchasing Avocados

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Retail Volume & Avocado Price for 2014

 

Hass Avocado Board’s Love One Today Campaign -- Finalist for PRWeek Awards

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New Hass Avocado Board Study Examines the Role of Retail Advertising

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Hass Avocado Board Elections Scheduled

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Announcement

The Hass Avocado Board is scheduling its annual board elections for vacant seats. With your service on the board, we take the next step in our evolutionary vision: "Hass Avocado Board is the catalyst for fresh avocados being the No. 1 consumed fruit in the U.S. and industry stakeholders being successful."
 

 

ELECTION TIMELINE

 

Retail Advertising in the Avocado Category

2014 Advertising and Promotions Study 

This study provides an overview of the retail ad landscape for avocados and identifies trends
and performance drivers around this key merchandising tactic.

Retail Advertising Data for 2015

The table below is representative of retail scan data and is updated on a monthly basis. Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

Shipping Point for 2015

Data is updated daily, Monday through Friday. The table displays data from the day prior, with latest data shown first. Friday’s data will appear on the following Monday. Below is shipping point data for the year 2015. The data is shown chronologically with most recent data shown first.

 

Looking for the latest Volume Data with Estimates/Projections for 2015? Visit the HassAvocadoBoard.com homepage.

 

2015

December 31, 2015
Origin Port of Entry Price Size Quality Condition
MEXICO CROSSINGS THROUGH TEXAS n/a 15.25 - 20.25,
mostly 16.25 - 19.25
32s n/a n/a
MEXICO CROSSINGS THROUGH TEXAS n/a 28.25 - 31.25,
mostly 28.25 - 28.25
32s n/a n/a
MEXICO CROSSINGS THROUGH TEXAS n/a 15.25 - 20.25,
mostly 16.25 - 19.25
36s n/a n/a
MEXICO CROSSINGS THROUGH TEXAS n/a 28.25 - 31.25,
mostly 28.25 - 28.25
36s n/a n/a
MEXICO CROSSINGS THROUGH TEXAS n/a 17.25 - 20.25,
mostly 17.25 - 19.75
40s n/a n/a
MEXICO CROSSINGS THROUGH TEXAS n/a 28.25 - 31.25,
mostly 29.25 - 30.25
40s n/a n/a
MEXICO CROSSINGS THROUGH TEXAS n/a 20.25 - 24.25,
mostly 22.25 - 24.25
48s n/a n/a
MEXICO CROSSINGS THROUGH TEXAS n/a 30.25 - 34.25,
mostly 30.25 - 31.25
48s n/a n/a
MEXICO CROSSINGS THROUGH TEXAS n/a 22.25 - 26.25,
mostly 23.25 - 24.25
60s n/a n/a
MEXICO CROSSINGS THROUGH TEXAS n/a 31.25 - 35.25,
mostly 31.25 - 34.25
60s n/a n/a
MEXICO CROSSINGS THROUGH TEXAS n/a 21.25 - 25.25,
mostly 22.25 - 23.25
70s n/a n/a
MEXICO CROSSINGS THROUGH TEXAS n/a 30.25 - 34.25,
mostly 32.25 - 32.25
70s n/a n/a
MEXICO CROSSINGS THROUGH TEXAS n/a 13.25 - 16.25,
mostly 14.25 - 16.25
84s n/a n/a

 

Arrival Volume Summary for 2015

Below is historical Arrival Volume Summary information for the year 2014 as shown in “pounds”. To view in “kilos” or “lugs” please click the links below the table to change the unit of measurement shown.   Learn more about this data and its data sources.

 

Looking for the latest Volume Data with Estimates/Projections for 2015? Visit the HassAvocadoBoard.com homepage.