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Update: 5/31/2018
2018 Volume and Projection Data Updated
Update: 5/1/2018
2018 Volume and Projection Data Updated
Update: 3/13/2018
2018 Volume and Projection Data Updated

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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available

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Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Retail Advertising Data

Retail Advertising Data for 2015

The table below is representative of retail scan data and is updated on a monthly basis. Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

 

2015

Select the Geographic Region:

Week Avg Price High Price Low Price Ad Count
January 9, 2015 1.65 1.99 1.00 212
January 16, 2015 1.79 1.79 1.79 9
January 23, 2015 1.27 1.59 1.25 321
January 30, 2015 1.05 2.00 0.89 360
February 6, 2015 1.25 1.25 1.25 15
February 13, 2015 1.81 2.99 1.50 434
February 20, 2015 1.79 1.79 1.79 9
February 27, 2015 1.38 1.38 1.38 8
March 6, 2015 1.46 1.50 0.88 486
March 13, 2015 1.50 1.50 1.50 335
March 20, 2015 1.25 1.25 1.25 15
March 27, 2015 1.68 2.00 1.50 235
April 3, 2015 1.76 2.00 0.99 70
April 10, 2015 1.64 2.00 1.49 309
April 17, 2015 2.00 2.00 2.00 9
April 24, 2015 1.48 1.50 0.99 125
May 1, 2015 1.03 1.25 0.98 112
May 8, 2015 1.63 2.50 0.99 58
May 15, 2015 1.80 2.00 0.99 76
May 22, 2015 1.50 1.50 1.50 9
May 29, 2015 1.74 2.00 0.99 242
June 5, 2015 1.50 1.50 1.50 9
June 12, 2015 0.98 0.98 0.98 15
June 19, 2015 1.50 1.50 1.50 9
June 26, 2015 1.50 1.50 1.50 121
July 3, 2015 1.50 1.50 1.50 15
July 10, 2015 1.25 1.25 1.25 28
July 17, 2015 1.79 1.79 1.79 9
July 24, 2015 1.50 1.50 1.50 4
July 31, 2015 1.61 2.50 0.64 274
August 7, 2015 1.00 1.00 1.00 15
August 14, 2015 1.25 1.25 1.25 15
August 21, 2015 1.25 1.25 1.25 15
August 28, 2015 1.00 1.00 1.00 66
September 4, 2015 1.50 1.50 1.50 9
September 11, 2015 1.00 1.00 1.00 15
September 18, 2015 1.25 1.25 1.25 15
September 25, 2015 1.00 1.00 1.00 15
October 2, 2015 1.25 1.25 1.25 24
October 9, 2015 1.00 1.00 1.00 15
October 16, 2015 2.42 2.99 2.00 159
October 23, 2015 1.33 1.33 1.33 121
October 30, 2015 1.25 2.50 0.50 461
November 6, 2015 1.30 2.50 0.50 631
November 13, 2015 1.40 2.50 0.33 418
November 20, 2015 1.24 2.50 0.68 475
November 27, 2015 1.72 2.00 0.98 39
December 4, 2015 1.11 2.00 0.50 997
December 11, 2015 1.32 2.50 0.50 697
December 18, 2015 1.45 2.50 0.68 676
Week Avg Price High Price Low Price Ad Count
January 9, 2015 1.03 1.50 0.98 1033
January 16, 2015 1.50 1.50 1.50 5
January 23, 2015 1.33 2.50 1.00 1229
January 30, 2015 0.33 0.33 0.33 6
February 6, 2015 1.37 2.00 0.99 763
February 13, 2015 1.50 1.50 1.50 5
February 20, 2015 1.50 1.50 1.25 786
February 27, 2015 1.21 2.50 0.99 1167
March 6, 2015 1.45 2.50 0.98 1061
March 13, 2015 1.61 2.50 0.99 771
March 20, 2015 0.99 0.99 0.99 5
March 27, 2015 1.99 1.99 1.99 5
April 3, 2015 1.94 2.50 1.50 139
April 10, 2015 2.00 2.50 1.50 61
April 17, 2015 1.69 2.50 1.25 296
April 24, 2015 1.90 2.50 1.50 198
May 1, 2015 0.79 0.79 0.79 6
May 8, 2015 0.59 0.59 0.59 5
May 15, 2015 1.27 2.00 0.77 340
May 22, 2015 1.81 2.50 1.50 271
May 29, 2015 1.52 1.99 1.25 564
June 5, 2015 2.00 2.50 1.50 124
June 12, 2015 1.66 2.50 0.98 525
June 19, 2015 0.20 0.20 0.20 48
June 26, 2015 0.99 0.99 0.99 7
July 3, 2015 1.17 1.99 0.34 10
July 10, 2015 1.25 1.25 1.25 7
July 17, 2015 1.50 1.50 1.50 7
July 24, 2015 1.43 2.00 0.62 54
July 31, 2015 0.99 0.99 0.99 5
August 7, 2015 1.25 1.25 1.25 7
August 14, 2015 1.50 1.50 1.50 7
August 21, 2015 1.25 1.25 1.25 7
August 28, 2015 1.25 1.25 1.25 7
September 4, 2015 1.25 1.25 1.25 7
September 11, 2015 1.25 1.25 1.25 7
September 18, 2015 1.62 2.00 1.25 441
September 25, 2015 1.50 1.50 1.50 7
October 2, 2015 1.53 2.50 1.49 356
October 9, 2015 1.25 1.25 1.25 7
October 16, 2015 1.50 1.50 1.50 7
October 23, 2015 1.64 2.00 0.99 1059
October 30, 2015 1.11 2.50 0.25 2380
November 6, 2015 0.82 1.29 0.25 692
November 13, 2015 0.96 2.00 0.20 2313
November 20, 2015 1.00 1.25 0.25 1388
November 27, 2015 0.91 2.00 0.25 350
December 4, 2015 0.90 2.50 0.20 2591
December 11, 2015 1.08 1.67 0.25 1864
December 18, 2015 1.09 1.50 0.25 1859
Week Avg Price High Price Low Price Ad Count
January 9, 2015 0.70 0.99 0.50 22
January 16, 2015 0.95 0.99 0.33 92
January 23, 2015 1.23 1.25 0.98 80
January 30, 2015 0.89 0.99 0.44 81
February 6, 2015 1.01 1.28 0.99 93
February 13, 2015 0.99 0.99 0.99 78
February 20, 2015 1.01 1.28 0.99 93
February 27, 2015 0.99 0.99 0.99 9
March 6, 2015 0.75 0.99 0.58 22
March 13, 2015 0.99 0.99 0.99 9
March 20, 2015 0.99 0.99 0.99 9
March 27, 2015 0.99 0.99 0.99 9
April 3, 2015 0.99 0.99 0.99 9
April 10, 2015 0.99 0.99 0.99 9
April 17, 2015 0.99 0.99 0.99 9
April 24, 2015 0.99 0.99 0.99 141
May 1, 2015 0.99 0.99 0.99 29
May 8, 2015 1.37 1.50 0.99 98
May 15, 2015 0.99 0.99 0.99 25
May 22, 2015 1.50 1.50 1.50 5
May 29, 2015 1.07 2.50 0.15 2423
June 5, 2015 1.50 1.50 1.50 5
June 12, 2015 1.45 2.00 0.98 167
June 19, 2015 1.50 1.50 1.50 23
June 26, 2015 1.41 1.50 1.25 112
July 3, 2015 1.07 1.49 0.98 30
July 10, 2015 1.28 2.50 0.33 1312
July 17, 2015 1.18 2.50 0.33 1901
July 24, 2015 1.03 2.50 0.33 1341
July 31, 2015 1.50 1.50 1.50 118
August 7, 2015 0.99 0.99 0.99 23
August 14, 2015 1.50 1.50 1.50 112
August 21, 2015 0.99 0.99 0.99 23
August 28, 2015 0.86 0.99 0.77 59
September 4, 2015 0.99 0.99 0.99 23
September 11, 2015 1.49 1.49 1.49 61
September 18, 2015 0.89 0.89 0.89 23
September 25, 2015 0.79 0.79 0.79 23
October 2, 2015 0.79 0.79 0.79 23
October 9, 2015 0.99 0.99 0.99 23
October 16, 2015 1.58 2.99 1.25 195
October 23, 2015 0.99 0.99 0.99 23
October 30, 2015 0.86 1.50 0.34 1990
November 6, 2015 0.80 2.50 0.29 1377
November 13, 2015 1.03 2.50 0.20 1702
November 20, 2015 1.43 2.50 0.20 1005
November 27, 2015 0.94 1.50 0.20 392
December 4, 2015 0.90 1.29 0.25 2959
December 11, 2015 1.12 2.50 0.30 1941
December 18, 2015 1.54 2.50 0.12 928
Week Avg Price High Price Low Price Ad Count
January 9, 2015 0.88 0.88 0.88 107
January 16, 2015 1.00 1.00 1.00 31
January 23, 2015 0.88 0.99 0.67 41
January 30, 2015 1.03 1.50 0.67 376
February 6, 2015 1.50 2.00 0.99 219
February 13, 2015 1.02 1.99 0.67 19
February 20, 2015 0.90 1.00 0.88 133
February 27, 2015 1.14 1.50 0.99 21
March 6, 2015 1.00 1.00 1.00 116
March 13, 2015 0.99 0.99 0.99 11
March 20, 2015 0.88 0.88 0.88 14
March 27, 2015 0.84 0.88 0.79 27
April 3, 2015 1.18 1.66 0.50 124
April 10, 2015 0.99 1.00 0.98 68
April 17, 2015 1.50 1.50 1.50 191
April 24, 2015 1.30 1.33 1.25 26
May 1, 2015 1.50 1.50 1.50 127
May 8, 2015 1.50 1.50 1.50 98
May 15, 2015 1.51 1.78 1.25 203
May 22, 2015 2.00 2.00 2.00 180
May 29, 2015 0.74 0.89 0.67 20
June 5, 2015 1.25 1.25 1.25 9
June 12, 2015 2.00 2.00 2.00 270
June 19, 2015 0.85 0.99 0.69 11
June 26, 2015 1.42 1.50 0.99 137
July 3, 2015 1.50 1.50 1.50 8
July 10, 2015 2.00 2.00 2.00 180
July 17, 2015 1.16 1.50 1.00 35
July 24, 2015 0.96 1.00 0.68 197
July 31, 2015 1.14 2.00 0.99 57
August 7, 2015 0.90 0.99 0.88 134
August 14, 2015 0.99 0.99 0.99 8
August 21, 2015 1.25 1.50 0.99 543
August 28, 2015 0.99 0.99 0.99 19
September 4, 2015 1.06 1.25 0.79 275
September 11, 2015 0.84 0.99 0.77 28
September 18, 2015 0.85 0.89 0.79 14
September 25, 2015 1.19 1.27 0.79 154
October 2, 2015 1.04 1.50 0.89 66
October 9, 2015 1.02 1.25 0.98 63
October 16, 2015 0.69 0.69 0.69 5
October 23, 2015 0.90 0.97 0.79 152
October 30, 2015 1.07 1.67 0.48 2135
November 6, 2015 0.81 1.66 0.49 1747
November 13, 2015 0.89 2.50 0.48 1723
November 20, 2015 1.03 2.50 0.88 361
November 27, 2015 0.97 1.66 0.88 146
December 4, 2015 1.04 2.50 0.50 2409
December 11, 2015 0.96 2.50 0.49 2045
December 18, 2015 1.04 2.50 0.69 708
Week Avg Price High Price Low Price Ad Count
January 9, 2015 1.11 1.25 0.69 85
January 16, 2015 1.40 1.50 0.79 41
January 23, 2015 0.87 0.88 0.79 22
January 30, 2015 0.88 0.88 0.88 10
February 6, 2015 0.99 0.99 0.99 20
February 13, 2015 1.48 1.48 1.48 4
February 20, 2015 1.00 1.00 1.00 13
February 27, 2015 2.00 2.00 2.00 238
March 6, 2015 1.65 2.00 1.25 402
March 13, 2015 0.98 1.25 0.88 34
March 20, 2015 1.50 1.50 1.50 4
March 27, 2015 2.00 2.00 2.00 214
April 3, 2015 1.50 1.50 1.50 4
April 10, 2015 1.66 2.29 0.99 627
April 17, 2015 1.81 2.29 0.99 355
April 24, 2015 1.02 1.50 0.99 127
May 1, 2015 0.41 0.75 0.39 265
May 8, 2015 1.22 1.38 0.66 40
May 15, 2015 0.99 0.99 0.99 120
May 22, 2015 1.25 1.25 1.25 17
May 29, 2015 1.50 1.50 1.50 14
June 5, 2015 0.97 1.50 0.50 1842
June 12, 2015 0.71 1.50 0.69 256
June 19, 2015 1.50 1.50 1.50 114
June 26, 2015 1.99 2.00 1.50 1105
July 3, 2015 1.50 1.50 1.50 2
July 10, 2015 1.04 2.00 0.99 44
July 17, 2015 1.42 2.00 1.25 47
July 24, 2015 1.18 1.97 0.79 30
July 31, 2015 1.10 1.25 0.79 102
August 7, 2015 1.82 1.99 0.69 247
August 14, 2015 0.91 1.00 0.79 33
August 21, 2015 1.48 1.50 0.77 1120
August 28, 2015 0.69 0.69 0.69 33
September 4, 2015 0.69 0.69 0.69 20
September 11, 2015 0.69 0.69 0.69 33
September 18, 2015 1.14 1.50 1.00 59
September 25, 2015 2.50 2.50 2.50 184
October 2, 2015 0.79 0.89 0.79 517
October 9, 2015 0.79 0.79 0.79 508
October 16, 2015 1.98 2.00 1.25 221
October 23, 2015 2.00 2.00 2.00 10
October 30, 2015 1.11 2.00 0.48 4335
November 6, 2015 0.88 1.25 0.48 1571
November 13, 2015 1.03 1.25 0.50 2077
November 20, 2015 0.94 1.29 0.48 448
November 27, 2015 0.99 1.25 0.78 1524
December 4, 2015 0.96 1.28 0.69 2088
December 11, 2015 0.96 2.00 0.33 3406
December 18, 2015 1.00 1.50 0.65 569
Week Avg Price High Price Low Price Ad Count
January 9, 2015 1.14 1.25 0.99 446
January 16, 2015 1.20 1.50 1.00 281
January 23, 2015 1.16 1.79 0.99 241
January 30, 2015 1.00 1.00 1.00 275
February 6, 2015 1.45 2.00 1.25 297
February 13, 2015 1.81 2.50 1.25 304
February 20, 2015 1.00 1.00 1.00 167
February 27, 2015 1.25 1.25 1.25 167
March 6, 2015 1.87 2.50 1.50 522
March 13, 2015 2.00 2.00 2.00 47
March 20, 2015 1.65 2.00 1.00 240
March 27, 2015 1.00 1.00 1.00 167
April 3, 2015 1.00 1.00 1.00 167
April 10, 2015 1.29 1.29 1.29 63
April 17, 2015 1.50 1.50 1.50 5
April 24, 2015 1.87 2.00 1.50 19
May 1, 2015 0.39 0.39 0.39 273
May 8, 2015 1.99 2.00 1.99 303
May 15, 2015 3.99 3.99 3.99 135
May 22, 2015 2.20 2.50 1.25 297
May 29, 2015 1.96 2.50 1.50 102
June 5, 2015 1.50 1.50 1.50 161
June 12, 2015 2.22 2.50 1.25 374
June 19, 2015 2.50 2.50 2.50 33
June 26, 2015 1.98 2.50 1.67 486
July 3, 2015 1.06 1.69 1.00 184
July 10, 2015 1.76 1.99 1.50 308
July 17, 2015 0.99 0.99 0.99 21
July 24, 2015 1.23 1.99 0.99 337
July 31, 2015 1.28 1.99 0.99 1019
August 7, 2015 0.99 0.99 0.99 54
August 14, 2015 0.99 0.99 0.99 54
August 21, 2015 1.20 1.50 0.99 447
August 28, 2015 1.25 1.67 0.99 1173
September 4, 2015 1.23 1.50 0.78 506
September 11, 2015 1.30 1.67 0.98 384
September 18, 2015 1.14 1.50 0.99 243
September 25, 2015 1.49 1.50 1.48 45
October 2, 2015 1.00 1.00 1.00 167
October 9, 2015 1.25 1.25 1.25 167
October 16, 2015 1.84 2.50 1.50 119
October 23, 2015 1.83 2.00 1.50 477
October 30, 2015 1.04 1.67 0.49 3491
November 6, 2015 1.01 1.67 0.49 2414
November 13, 2015 1.15 1.67 0.78 2709
November 20, 2015 1.21 1.67 0.99 1383
November 27, 2015 1.10 2.49 0.99 2046
December 4, 2015 1.10 1.67 0.79 1602
December 11, 2015 1.05 2.00 0.33 3344
December 18, 2015 1.17 1.50 0.78 1087
Week Avg Price High Price Low Price Ad Count
January 9, 2015 1.08 0.00 0.00 660
January 16, 2015 1.79 0.00 0.00 9
January 23, 2015 1.13 0.00 0.00 384
January 30, 2015 0.99 0.00 0.00 748
February 6, 2015 1.03 0.00 0.00 128
February 13, 2015 0.99 0.00 0.00 78
February 20, 2015 1.79 0.00 0.00 9
February 27, 2015 1.38 0.00 0.00 8
March 6, 2015 0.96 0.00 0.00 138
March 13, 2015 1.46 0.00 0.00 101
March 20, 2015 1.04 0.00 0.00 43
March 27, 2015 1.00 0.00 0.00 208
April 3, 2015 1.00 0.00 0.00 176
April 10, 2015 1.13 0.00 0.00 140
April 17, 2015 1.82 0.00 0.00 14
April 24, 2015 0.99 0.00 0.00 141
May 1, 2015 1.50 0.00 0.00 127
May 8, 2015 1.50 0.00 0.00 98
May 15, 2015 3.99 0.00 0.00 135
May 22, 2015 1.50 0.00 0.00 9
May 29, 2015 0.74 0.00 0.00 20
June 5, 2015 1.50 0.00 0.00 9
June 12, 2015 0.98 0.00 0.00 15
June 19, 2015 2.29 0.00 0.00 42
June 26, 2015 0.99 0.00 0.00 7
July 3, 2015 1.50 0.00 0.00 23
July 10, 2015 2.00 0.00 0.00 180
July 17, 2015 1.66 0.00 0.00 16
July 24, 2015 1.16 0.00 0.00 618
July 31, 2015 1.28 0.00 0.00 1301
August 7, 2015 1.25 0.00 0.00 7
August 14, 2015 1.50 0.00 0.00 7
August 21, 2015 1.25 0.00 0.00 22
August 28, 2015 1.25 0.00 0.00 7
September 4, 2015 1.39 0.00 0.00 16
September 11, 2015 1.25 0.00 0.00 7
September 18, 2015 1.11 0.00 0.00 295
September 25, 2015 2.46 0.00 0.00 191
October 2, 2015 0.87 0.00 0.00 797
October 9, 2015 1.25 0.00 0.00 7
October 16, 2015 1.50 0.00 0.00 7
October 23, 2015 1.99 0.00 0.00 3
October 30, 2015 1.06 0.00 0.00 14877
November 6, 2015 0.93 0.00 0.00 8517
November 13, 2015 1.04 0.00 0.00 11007
November 20, 2015 1.17 0.00 0.00 5111
November 27, 2015 1.04 0.00 0.00 4527
December 4, 2015 0.98 0.00 0.00 12722
December 11, 2015 1.05 0.00 0.00 13386
December 18, 2015 1.21 0.00 0.00 5889
Week Avg Price High Price Low Price Ad Count
April 3, 2015 2.47 2.47 2.47 2
April 10, 2015 2.00 2.00 2.00 11
April 17, 2015 2.21 2.50 1.50 38
April 24, 2015 2.00 2.00 2.00 11
May 1, 2015 1.86 3.00 0.83 75
May 8, 2015 1.50 1.50 1.50 11
May 15, 2015 2.40 2.50 0.99 29
May 22, 2015 2.16 2.89 0.98 57
May 29, 2015 2.00 2.00 2.00 11
June 5, 2015 2.07 2.50 0.99 38
June 12, 2015 2.21 2.50 1.50 38
June 19, 2015 2.00 2.00 2.00 11
June 26, 2015 2.00 2.00 2.00 11
July 10, 2015 2.37 2.99 0.70 42
July 17, 2015 2.00 2.00 2.00 11
July 31, 2015 1.73 2.48 1.67 29
August 7, 2015 1.61 1.99 0.99 15
August 14, 2015 2.50 2.50 2.50 11
August 21, 2015 2.00 2.00 2.00 3
September 4, 2015 2.50 2.50 2.50 36
September 11, 2015 1.75 1.75 1.75 2
September 18, 2015 1.76 1.99 1.25 48
September 25, 2015 1.99 1.99 1.99 9
October 2, 2015 2.50 2.50 2.50 11
October 9, 2015 1.75 1.75 1.75 3
October 16, 2015 1.85 2.00 1.75 5
October 23, 2015 1.98 2.00 1.75 50
October 30, 2015 2.00 2.00 2.00 27
November 6, 2015 2.21 2.50 1.33 58
November 13, 2015 1.50 1.50 1.50 11
November 20, 2015 1.66 1.66 1.66 27
December 4, 2015 1.31 1.50 0.98 22
December 11, 2015 1.54 1.66 0.99 35
December 18, 2015 1.90 1.99 1.50 11
Week Avg Price High Price Low Price Ad Count
April 3, 2015 2.49 2.49 2.49 27
April 10, 2015 2.50 2.50 2.50 3
April 17, 2015 1.25 1.25 1.25 27
April 24, 2015 2.29 2.29 2.29 3
May 1, 2015 1.99 1.99 1.99 3
May 8, 2015 2.29 2.29 2.29 3
May 15, 2015 1.99 1.99 1.99 27
May 22, 2015 2.29 2.29 2.29 3
May 29, 2015 2.49 2.49 2.49 27
June 5, 2015 2.29 2.29 2.29 3
June 12, 2015 2.49 2.49 2.49 27
June 19, 2015 2.49 2.49 2.49 27
June 26, 2015 1.61 2.49 1.50 27
July 3, 2015 1.50 1.50 1.50 24
July 10, 2015 2.49 2.49 2.49 34
July 17, 2015 1.61 2.49 1.50 27
July 24, 2015 2.02 2.49 1.50 51
July 31, 2015 1.50 1.50 1.50 24
August 7, 2015 1.61 2.49 1.50 27
August 14, 2015 1.37 1.99 1.29 27
August 21, 2015 1.50 1.50 1.50 24
August 28, 2015 1.49 1.49 1.49 6
September 4, 2015 1.52 1.66 1.50 27
September 11, 2015 2.49 2.50 2.49 37
September 18, 2015 2.49 2.49 2.49 3
September 25, 2015 1.49 1.49 1.49 6
October 2, 2015 1.50 1.50 1.50 51
October 9, 2015 1.54 1.90 1.50 27
October 16, 2015 1.49 1.49 1.49 6
October 23, 2015 1.99 1.99 1.99 3
October 30, 2015 1.40 1.50 1.25 58
November 6, 2015 1.61 2.49 1.50 27
November 13, 2015 1.50 1.50 1.50 54
November 20, 2015 1.50 1.50 1.50 24
November 27, 2015 2.40 2.50 1.50 30
December 4, 2015 1.54 2.29 1.50 54
December 11, 2015 2.28 3.00 1.50 54
December 18, 2015 1.76 1.99 1.50 51

 

About the DataView +

 

Retail Sales and Price & Retail Advertising Data

Source:

The Hass Avocado Board, using information from FreshLook/IRI scan data from retailers registers imputed to reflect 100% ACV

Updated:

Monthly

 

Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

 

ACV - 100% ACV reflects all Hass Avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.

 

DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass Avocado markets are represented for trend analysis.

 

Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input

California = State of CaliforniaUSA

Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio

Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware

North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey

Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri

South Central = States of Texas, Arkansas, Louisiana, Oklahoma

South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi

West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah
 

Advertising Table

 

Source:

USDA Fruit and Vegetable Market News

Updated:

Weekly

Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.

 

Regions designated by USDA are:

 

USA

South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas

South West = States of Arizona, California, Nevada, Utah

North West = States of Idaho, Montana, Oregon, Washing, Wyoming

North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin 

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