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Update: 3/13/2018
2018 Volume and Projection Data Updated

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Update: 10/1/2017
2017 Volume Data Updated

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Update: 8/19/2015
2015 Path to Purchase Study Available

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Update: 7/16/2014
2014 Retail Volume & Price Added

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Update: 7/16/2014
2014 Tracking Reports Posted

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Track & Monitor

Historical Fruit Market Trending Data

Use this page to explore historical fruit market trending data.

 

For questions on this data, please  contact the Hass Avocado Board.

 

 

 

2015

 

Period 12 - 11/29/15 View + 

 

Retail Dollars: (for items over $120 million) 

Melons +22.12%

Avocados +13.76% (Avocados ranked #6 in total dollars and #2 in percentage growth at +13.8%, outpacing the Total Fruit category dollar growth rate of +5.0% for the 13-weeks ending 11/29/2015)

Lemons +9.02%

Grapes +8.36%

Berries +6.27%

As a comparison - Total Fruit +5.0%
 

Retail Volume (lbs): (for items over 75 million lbs)

Melons +30.74%

Avocados +20.86% (Avocados ranked #7 in total volume and #2 in percentage growth at 20.9%, outpacing the Total Fruit category volume growth rate of +4.4% for the 13-weeks ending 11/29/2015)

Grapes +8.96%

Berries +5.42%

Tangerines +4.02%

As a comparison - Total Fruit +4.4%

*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources 

Period 11 - 11/01/15 View + 

Retail Dollars: (for items over $120 million) 
Avocados +16.0% (Avocados ranked #6 in total dollars and #1 in percentage growth at +16.0%, outpacing the Total Fruit category dollar growth rate of +4.4% for the 13-weeks ending 11/1/2015)
Melons +13.7%
Oranges +13.4%
Lemons +9.4%
Tangerines +8.0%
As a comparison - Total Fruit +4.4%
 
Retail Volume (lbs): (for items over 75 million lbs)
Avocados +23.0% (Avocados ranked #6 in total volume and #1 in percentage growth at 23.0%, outpacing the Total Fruit category volume growth rate of +4.4% for the 13-weeks ending 11/1/2015)
Melons +14.4%
Oranges +11.3%
Tangerines +10.7%
Grapes +7.0%
 
As a comparison - Total Fruit +4.4%
*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources

 

Period 10 - 10/04/15 View + 

Retail Dollars: (for items over $120 million)

Avocados +17.1% (Avocados ranked #6 in total dollars and #1 in percentage growth at +17.1%, outpacing the Total Fruit category dollar growth rate of +2.9% for the 13-weeks ending 10/4/2015)

Oranges +16.5%

Lemons +13.0%

Melons +9.8%

Pineapple +6.6%

As a comparison - Total Fruit +2.9%
 

Retail Volume (lbs): (for items over 75 million lbs)

Avocados +26.1% (Avocados ranked #7 in total volume and #1 in percentage growth at 26.1%, outpacing the Total Fruit category volume growth rate of +4.9% for the 13-weeks ending 10/4/2015)

Oranges +17.7%

Grapes +10.1%

Melons +9.8%

Peaches +5.1%

As a comparison - Total Fruit +4.9%

*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources

 

Period 9 - 09/06/15 View + 

Retail Dollars: (for items over $120 million)

Oranges +18.0%

Lemons +16.0%

Avocados +15.1% (Avocados ranked #6 in total dollars and #3 in percentage growth at +15.1%, outpacing the Total Fruit category dollar growth rate of +1.8% for the 13-weeks ending 9/6/2015)

Melons +6.0%

Berries +4.7%

As a comparison - Total Fruit +1.8%
 

Retail Volume (lbs): (for items over 75 million lbs)

Avocados +25.6% (Avocados ranked #7 in total volume and #1 in percentage growth at 25.6%, outpacing the Total Fruit category volume growth rate of +5.1% for the 13-weeks ending 9/6/2015)

Oranges +22.8%

Grapes +8.7%

Melons +8.4%

Berries +4.4%

As a comparison - Total Fruit +5.1%

*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources

 

Period 8 - 08/09/15 View + 

Retail Dollars: (for items over $120 million)

Lemons +16.7%

Avocados +13.9% (Avocados ranked #7 in total dollars and #2 in percentage growth at +13.9%, outpacing the Total Fruit category dollar growth rate of +1.7% for the 13-weeks ending 8/9/2015)

Oranges +12.9%

Berries +4.8%

Melons +4.2%

As a comparison - Total Fruit +1.7%
 

Retail Volume (lbs): (for items over 75 million lbs)

Avocados +27.0% (Avocados ranked #7 in total volume and #1 in percentage growth at 27.0%, outpacing the Total Fruit category volume growth rate of +5.2% for the 13-weeks ending 8/9/2015)

Oranges +19.2%

Berries +8.0%

Melons +7.3%

Cherries +4.0%

As a comparison - Total Fruit +5.2%

*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources

 

Period 7 - 07/12/15 View + 

Retail Dollars: (for items over $120 million)

Cherries +29.0%

Tangerines +24.6%

Avocados +12.5% (Avocados ranked #7 in total dollars and #3 in percentage growth at +12.5%, outpacing the Total Fruit category dollar growth rate of +1.29 for the 13-weeks ending 7/12/2015)

Lemons +11.9%

Oranges +9.0%

As a comparison - Total Fruit +1.9%
 

Retail Volume (lbs): (for items over 75 million lbs)

Cherries +40.3%

Avocados +27.4% (Avocados ranked #7 in total volume and #2 in percentage growth at 27.4%, outpacing the Total Fruit category volume growth rate of +4.8% for the 13-weeks ending 7/12/2015)

Oranges +19.4%

Melons +5.6%

Berries +4.2%

As a comparison - Total Fruit +4.8%

*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources

 

Period 6 - 06/14/15 View + 

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 06/14/2015).  For questions on this data, please contact the Hass Avocado Board.

 

 

Retail Dollars: (for items over $120 million)

Cherries +158.9%

Tangerines +30.9%

Avocados +12.0% (Avocados ranked #6 in total dollars and #3 in percentage growth at +12.0%, outpacing the Total Fruit category dollar growth rate of +2.2% for the 13-weeks ending 6/14/2015)

Lemons +8.5%

Melons +5.0%
As a comparison - Total Fruit +2.2%
 

Retail Volume (lbs): (for items over 75 million lbs)

Tangerines +44.8%

Avocados +24.1% (Avocados ranked #7 in total volume and #2 in percentage growth at 24.1%, outpacing the Total Fruit category volume growth rate of +3.7% for the 13-weeks ending 6/14/2015)

Oranges +15.7%

Berries +3.9%

Grapes +2.0%

As a comparison - Total Fruit +3.7%

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

Period 5 - 05/17/15 View + 

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 05/17/2015).  For questions on this data, please contact the Hass Avocado Board.

 

 

Retail Dollars: (for items over $120 million)

Tangerines +28.6%

Avocados +12.2% (Avocados ranked #6 in total dollars and #2 in percentage growth at +12.2%, outpacing the total Fruit category dollar growth rate of +1.3% for the 13-weeks ending 5/17/2015)

Melons +8.1%

Lemons +6.7%

Berries +3.7%
As a comparison - Total Fruit +1.3%
 

Retail Volume (lbs): (for items over 75 million lbs)

Tangerines +40.7%

Avocados +19.3% (Avocados ranked #8 in total volume and #2 in percentage growth at 19.3%, outpacing the total Fruit category volume growth rate of +3.0% for the 13-weeks ending 5/17/2015)

Oranges +12.3%

Grapes +10.4%

Berries +3.3%

As a comparison - Total Fruit +3.0%

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

Period 4 - 04/19/15 View + 

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 04/19/2015).  For questions on this data, please contact the Hass Avocado Board.

 

 

Retail Dollars: (for items over $120 million)

Tangerines +22.4%

Avocados +11.2% (Avocados ranked #6 in total dollars and #2 in percentage growth at +11.2%, outpacing the total Fruit category dollar growth rate of +1.3% for the 13-weeks ending 4/19/2015)

Lemons +10.0%

Melons +8.8%

Berries +4.2%

As a comparison - Total Fruit +1.3%
 

Retail Volume (lbs): (for items over 75 million lbs)

Tangerines +30.0%

Avocados +12.6% (Avocados ranked #8 in total volume and #2 in percentage growth at 12.6% and outpacing the total Fruit category volume growth rate of +1.6% for the 13-weeks ending 4/19/2015)

Berries +6.2%

Oranges +4.4%

Grapes +3.6%

As a comparison - Total Fruit +1.6%

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

Period 3 - 03/22/15 View + 

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 03/22/2015).  For questions on this data, please contact the Hass Avocado Board.

 

 

Retail Dollars: (for items over $120 million)

Lemons +16.5%

Melons +12.7%

Avocados +12.1% (Avocados ranked #6 in total dollars and #3 in percentage growth at +12.1%, outpacing the total Fruit category dollar growth rate of +2.2% for the 13-weeks ending 3/22/2015)

Tangerines +11.5%

Berries +7.6%
As a comparison - Total Fruit +2.2%
 

Retail Volume (lbs): (for items over 75 million lbs)

Tangerines +14.1%

Avocados +11.5% (Avocados ranked #8 in total volume and #2 in percentage growth at 11.5% and outpacing the total Fruit category volume growth rate of +0.8% for the 13-weeks ending 3/22/2015)

Berries +10.2%

Melons +0.6%

Oranges 0.0%

As a comparison - Total Fruit +0.8%

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

Period 2 - 02/22/15 View + 

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 02/22/2015).  For questions on this data, please contact the Hass Avocado Board.

 

 

Retail Dollars: (for items over $120 million)

Lemons  +20.3%

Avocados +11.9% (Avocados ranked #6 in total dollars and #2 in percentage growth at +11.9%, outpacing the total Fruit category dollar growth rate of +2.7% for the 13-weeks ending 2/22/2015)

Melons 10.9%

Berries +9.4%

Pineapple +6.2%
As a comparison - Total Fruit +2.7%
 

Retail Volume (lbs): (for items over 75 million lbs)

Berries +12.6%

Avocado +11.0%

Tangerines +4.1%

Bananas -1.7%

Apples -1.6%

As a comparison - Total Fruit -0.7%

NOTE: Avocados ranked #8 in total volume and #2 in percentage growth at 11% and outpacing the total Fruit category volume growth rate of -0.7% for the 13-weeks ending 2/22/2015.

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

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2014

 

Period 1 - 01/26/14 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – January 2014, 13-weeks ending 01/26/14).

 

Retail Dollars: (for items over $120 million) 

Pineapple +16.8%

Avocados +14.9% (Avocados ranked #6 in total dollars and #2 in percentage growth at +14.9%, outpacing the total Fruit category dollar growth rate of +4.0%)

Tangerines +8.2%

Berries +5.7%

Melons +5.2%

As a comparison - Total Fruit +4.0%

NOTE:  Pineapples were the #10 selling item in total dollars but took the lead on a percentage basis at +16.8% for the 13-weeks ending 1/26/2014.

Retail Volume (lbs): (for items over 75 million lbs)

Grapes +13.1%

Pineapple +11.4%

Pears +8.3%

Apples +6.0%

Avocados +5.3%

As a comparison - Total Fruit 2.6%

NOTE:  Avocados ranked #8 in total volume and #5 in percentage growth at +5.3%, outperforming the total Fruit category volume growth rate of +2.6% for the 13-weeks ending 1/26/2014.        

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

 

Period 2 - 02/23/14 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – January 2014, 13-weeks ending 02/23/14).

 

Retail Dollars: (for items over $120 million)

Avocados +15.5% (Avocados ranked #6 in total dollars and #1 in percentage growth at +15.5%, outpacing the total Fruit category dollar growth rate of +3.7% for the 13-weeks ending 2/23/2014)

Pineapples +14.2

Tangerines +10.6%

Berries +5.5%

Melons +3.3%

As a comparison - Total Fruit +3.7%
 

Retail Volume (lbs): (for items over 75 million lbs)

Pineapple +17.4%

Grapes +15.6%

Pears +8.6%

Apples +5.2%

Avocados +5.1%

As a comparison - Total Fruit 0.5%

NOTE:  Avocados ranked #8 in total volume and #5 in percentage growth at +5.1%, outperforming the total Fruit category volume growth rate of +0.5% for the 13-weeks ending 2/23/2014.        

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

 

Period 3 - 03/23/14 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – January 2014, 13-weeks ending 02/23/14).

 

Retail Dollars: (for items over $120 million)

Pineapples +24.4

Avocados +18.8 (Avocados ranked #6 in total dollars and #2 in percentage growth at +18.8%, outpacing the total Fruit category dollar growth rate of +5.0% for the 13-weeks ending 3/23/2014.)

Tangerines +13.7%

Berries +7.2%

Melons +4.0%

As a comparison - Total Fruit +5.0%
 

Retail Volume (lbs): (for items over 75 million lbs)

Pineapple +28.0%

Pears +12.0%

Avocados +7.6%

Tangerines +5.8%

Apples +5.2%

 

As a comparison - Total Fruit -0.1%

NOTE:  Avocados ranked #8 in total volume and #3 in percentage growth at +7.6%, outperforming the total Fruit category volume growth rate of -0.1% for the 13-weeks ending 3/23/2014.

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

 

 

Period 4 - 05/18/14 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – January 2014, 13-weeks ending 05/18/14).

 

 

Retail Dollars: (for items over $120 million)

Pineapples +19.89

Avocados +18.11 (Avocados ranked #6 in total dollars and #2 in percentage growth at +18.8%, outpacing the total Fruit category dollar growth rate of +6.9% for the 13-weeks ending 5/15/2014)

Melons +15.27%

Tangerines +14.29%

Berries +9.97%

As a comparison - Total Fruit +6.9%
 

Retail Volume (lbs): (for items over 75 million lbs)

Melons +19.49%

Pineapple +15.77%

Pears +13.49%

Berries +4.66%

Apples +3.04%

 

As a comparison - Total Fruit -0.1%

NOTE:  Avocados ranked #7 in total volume and #7 in percentage growth at +2%, outperforming the total Fruit category volume growth rate of 1.1% for the 13-weeks ending 5/18/2014.

*Source: IRI confidential information. HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources

Period 5 - 06/15/14 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – January 2014, 13-weeks ending 06/15/14).

 

 

 

Retail Dollars: (for items over $120 million) 

Pineapples +17.2

Avocados +16.8 (Avocados ranked #6 in total dollars and #2 in percentage growth at +16.8%, outpacing the total Fruit
category dollar growth rate of +5.8% for the 13-weeks ending 6/15/2014.)

Melons +15.1%

Tangerines +11.5%

Berries +8.5%

As a comparison - Total Fruit +5.8%
 

Retail Volume (lbs): (for items over 75 million lbs)

Melons +15.8%

Pineapple +12.3%

Berries +3.2%

Apples +2.4%

Apples +1.0%

 

As a comparison - Total Fruit -1.1%

NOTE:  Avocados ranked #8 in total volume and #7 in percentage declined by -1.2%, lagging behide the total
Fruit category volume growth rate of 1.1% for the 13-weeks ending 6/15/2014.

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

 

Period 6 - 09/07/14 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 09/07/14). 

 

 

 
 

Retail Dollars: (for items over $120 million) 

Lemons  +21.8%

Cherries +20.4%

Pineapple 18.3%

Avocados +7.0%(Avocados ranked #7 in total dollars and #4 in percentage growth at +7.0%, outpacing the total Fruit category dollar growth rate of +3.5% for the 13-weeks ending 9/7/2014.)

Peaches +6.3%

As a comparison - Total Fruit +3.5%
 

Retail Volume (lbs): (for items over 75 million lbs)

Cherries  +42.5%

Pineapple +36.5%

Apples +1.9%

Berries +0.3%

Melons -0.5%

 

As a comparison - Total Fruit -0.9%

NOTE:  Avocados ranked #8 in total volume and #7 in percentage growth, declining -2.9% and lagging the total Fruit category volume growth rate of -0.9% for the 13-weeks ending 9/7/2014.

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

Period 7 - 11/03/14 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 11/03/14).  For questions on this data, please contact the Hass Avocado Board.

 

 

Retail Dollars: (for items over $120 million) 

Lemons  +24.6%

Tangerines +23.5%

Melons 9.3%

Avocados +7.6% (Avocados ranked #6 in total dollars and #4 in percentage growth at +7.6%, outpacing the total Fruit category dollar growth rate of +2.3% for the 13-weeks ending 11/30/2014.)

Berries +5.6%

As a comparison - Total Fruit +2.3%
 

Retail Volume (lbs): (for items over 75 million lbs)

Tangerines +16.2%

Avocado +11.2%

Melons +4.5%

Apples +1.0%

Bananas -1.0%

 

As a comparison - Total Fruit -0.8%

NOTE: Avocados ranked #8 in total volume and #2 in percentage growth at 11.2% and outpacing the total Fruit category volume growth rate of -0.8% for the 13-weeks ending 11/30/2014.

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

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2013

 

Period 1 - 02/24/13 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – January 2013, 13-weeks ending 02/24/13).

 

Retail Dollars: (for items over $120 million)

Melons +28.6%
Apples +16.7%
Avocados +12.6% (ranked #7 in total dollars and #3 in percentage growth at +12.6%, outpacing the total Fruit category dollar growth rate of +10.2%.)
Berries +10.6%
Grapes +9.7%
As a comparison - Total Fruit +10.2%
NOTE:  Melons were the #8 selling item in total dollars but took the lead on a percentage basis at +28.6% for the 13-weeks ending 2/24/2013.

 

Retail Volume (lbs): (for items over 75 million lbs)

Melons +38.2%

Avocados +12.8% (ranked #8 in total volume and #2 in percentage growth at +12.8%, outpacing the total Fruit category dollar growth rate of +5.0%)
Oranges +6.6%
Tangerines +5.1%
Bananas +5.0%
As a comparison - Total Fruit 5.0%
NOTE:  Bananas were the #1 selling fruit in terms of total volume yet rank #5 with growth at +5.0%. Melons ranked #1 on a percentage basis with growth at +38.2% for the 13-weeks ending.

 

Period 2 - 03/24/13View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 03/24/13).

 

Retail Dollars: (for items over $120 million)

Tangerines +21.2%
Melons +20.6%

Apples +17.1%

Oranges +16.0%
Avocados +12.6% (ranked #7 in total dollars and #5 in percentage growth at +12.6%, outpacing the total Fruit category dollar growth rate of +10.5%.)

As a comparison - Total Fruit +10.5%

NOTE:  Tangerines were the #5 selling item in total dollars but took the lead on a percentage basis at +21.2% for the 13-weeks ending 3/24/2013.

 

Retail Volume (lbs): (for items over 75 million lbs)

Melons +38.2%

Tangerines +19.4%

Pineapple +13.9%

Oranges +13.0%
Avocados +12.3% (ranked #8 in total volume and #5 in percentage growth at +12.8%, outpacing the total Fruit category dollar growth rate of +4.9%.)

As a comparison - Total Fruit 4.9%

NOTE:  Bananas were the #1 selling fruit in terms of total volume yet rank #6 with growth at +4.5%. Melons ranked #1 on a percentage basis with growth at +24.7% for the 13-weeks ending 3/24/2013.

             

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

Period 3 - 05/19/13 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 05/19/13).  For questions on this data, please contact the Hass Avocado Board.

 

 

Retail Dollars: (for items over $120 million)

Tangerines +83.7%

Apples +19.3%
Avocados +13.1% (ranked #6 in total dollars and #3 in percentage growth at +13.1%, outpacing the Total Fruit category dollar growth rate of +9.4%.)

Oranges +8.6%

Pears +8.5%

As a comparison - Total Fruit +9.4%

NOTE:  Tangerines were the #8 selling item in total dollars but took the lead on a percentage basis at +83.7% for the 13-weeks ending 5/19/2013.

Retail Volume (lbs): (for items over 75 million lbs)

Tangerines +86.0%

Avocados +17.0% (ranked #8 in total volume #2 in percentage growth at +17.0%, outpacing the Total Fruit category dollar growth rate of +3.0% for the 13-weeks ending 5/19/2013).

Oranges +6.6%

Apples +5.6%

Bananas +4.0%

As a comparison - Total Fruit 3.0%

NOTE:  Fruit category dollar growth rate of +3.0% for the 13-weeks ending 5/19/2013.

             

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

 

Period 4 - 06/16/13 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 06/16/13).  For questions on this data, please contact the Hass Avocado Board.

 

 

Retail Dollars: (for items over $120 million)

Tangerines +122.9%

Cherries +24.9%
Apples +19.2%
Avocados +11.6% (ranked #6 in total dollars and #4 in percentage growth at +11.6%, outpacing the Total Fruit category dollar growth rate of +7.6%.)

Grapes +6.6%

As a comparison - Total Fruit +7.6%

NOTE:  Tangerines were the #10 selling item in total dollars but took the lead on a percentage basis at +122.9% for the 13-weeks ending 06/16/2013.

Retail Volume (lbs): (for items over 75 million lbs)

Tangerines +138.7%

Avocados +16.7% (ranked #8 in total volume #2 in percentage growth at +16.7%, outpacing the Total Fruit category dollar growth rate of +1.7% for the 13-weeks ending 6/16/2013).

Apples +5.5%

Pineapple+5.2%

 

Bananas +3.9%

As a comparison - Total Fruit 1.7%

NOTE:  Fruit category dollar growth rate of +1.7% for the 13-weeks ending 06/16/2013.

             

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

 

Period 5 - 08/11/13 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 08/11/13).  For questions on this data, please contact the Hass Avocado Board.

 

 

Retail Dollars: (for items over $120 million)

Nectarines +13.8%

Apples +13.3%

Avocados +11.0% (ranked #7 in total dollars and #3 in percentage growth at +11%, outpacing the Total Fruit category dollar growth rate of +4.9%.)

Pineapple +9.0%

Grapes +6.8%

As a comparison - Total Fruit +4.9%

NOTE:  Nectarines were the #10 selling item in total dollars but took the lead on a percentage basis at +13.8% for the 13-weeks ending 8/11/2013.

Retail Volume (lbs): (for items over 75 million lbs)

Nectarines +13.8%

Avocados +12.1% (ranked #9 in total volume #2 in percentage growth at +12.1%, outpacing the Total Fruit category dollar growth rate of +0.9% for the 13-weeks ending 8/11/2013).

Grapes +11.0%

Pineapple +8.8%

Peaches +7.2%

As a comparison - Total Fruit 0.9%

             

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

Period 6 - 09/08/13 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 09/8/13).  For questions on this data, please contact the Hass Avocado Board.

 

 

Retail Dollars: (for items over $120 million) 

Avocados +12.2% (ranked #7 in total dollars and #1 in percentage growth at +12.2%, outpacing the Total Fruit category dollar growth rate of +4.8%.)

Apples +9.4%

Nectarines +8.3%

Berries +8.1%

Grapes +7.9%

As a comparison - Total Fruit +4.8%

NOTE:   Avocados were the #7 selling item in total dollars but took the lead on a percentage basis at +12.2% for the 13-weeks ending 9/08/2013.

Retail Volume (lbs): (for items over 75 million lbs)

Peaches +13.1%

Nectarines +8.7%

Grapes +8.7%

Avocados +8.3% (ranked #7 in total volume #4 in percentage growth at +8.3%, outpacing the Total Fruit category dollar growth rate of +2.5% for the 13-weeks ending 09/08/2013).

Apples +8.2%

As a comparison - Total Fruit 2.5%

             

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

Period 7 - 12/01/13 View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 12/01/13).  For questions on this data, please contact the Hass Avocado Board.

 

 

Retail Dollars: (for items over $120 million)

Pineapple +29.5%

Melons +16.8%

Avocados +14.8% (ranked #6 in total dollars and #3 in percentage growth at +14.8%, outpacing the Total Fruit category dollar growth rate of +5.1%.)

Tangerines +13.3%

Berries +4.5%

As a comparison - Total Fruit +5.1%

NOTE:  Pineapples were the #10 selling item in total dollars but took the lead on a percentage basis at +29.5% for the 13-weeks ending 12/01/2013.

Retail Volume (lbs): (for items over 75 million lbs)

Pineapple +23.0%

Melons +8.7%

Apples +7.7%

Pears +6.2%

Tangerines +5.8%

As a comparison - Total Fruit 4.7%

NOTE:  Avocados ranked #9 in total volume and #17 in percentage growth at +2%, underperforming the total Fruit category volume groth rate of +4.7% for the 13-weeks ending 12/01/2013.           

*Data source: Hass Avocado Board using information from IRI / FreshLook Marketing

 

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2012

 

January View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – January 2012, 13-weeks ending 1-29-2012).

 

Retail Dollars: (for items over $120 million)

Berries +14.51%

Avocados +4.80% (ranked #7 in total dollars)

Tangerines +4.78%

Apples +1.70%

Bananas -1.27%  

As a comparison - Total Fruit +0.32%

NOTE:   Apples were the #1 selling item in terms of total dollars in the Fruit category showing a trend of +1.70% for the 13-week time frame ending 1/29/2012. 

 

Retail Volume (lbs): (for items over 75 million lbs)

Berries +37.83%

Avocados +10.56% (ranked #9 in total volume)

Tangerines +2.05%

Apples -3.23%

Grapes -6.21%

As a comparison - Total Fruit -3.26%

 

NOTE:   Bananas were the #1 selling item in terms of total volume in the Fruit category showing a trend of -7.26% for the 13-week time frame ending 1/29/2012.

February View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – February 2012, 13-weeks ending 2-26-2012).

 

Retail Dollars: (for items over $120 million)

Berries +13.55%

Tangerines +6.63%

Avocados +5.70% (ranked #7 in total dollars)

Apples +1.58%

Bananas -2.32%  

As a comparison - Total Fruit +0.17%

NOTE :  Apples were the #1 selling item in terms of total dollars in the Fruit category showing a trend of +1.58% for the 13-week time frame ending 2/26/2012. 

 

Retail Volume (lbs): (for items over 75 million lbs)

Berries +33.89%

Avocados +16.01% (ranked #9 in total volume)

Tangerines +3.56%

Apples -2.82%

Grapes -4.24%

As a comparison - Total Fruit -2.94%

NOTE:   Bananas were the #1 selling item in terms of total volume in the Fruit category showing a trend of -6.04% for the 13-week time frame ending 2/26/2012. 

March View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – March 2012, 13-weeks ending 3-25-2012).

 

Retail Dollars: (for items over $120 million)

Berries +11.17%

Avocados +6.43% (ranked #6 in total dollars)

Tangerines +5.96%

Apples +1.79%

Bananas -3.41%  

As a comparison - Total Fruit -0.06%

NOTE:  Berries were the #1 selling item in terms of total dollars in the Fruit category showing a trend of +11.17% for the 13-week time frame ending 3/25/2012. 

 

Retail Volume (lbs): (for items over 75 million lbs)

Avocados +22.46% (ranked #8 in total volume)

Berries +22.35%

Tangerines +1.39%

Grapes -1.94%

Apples -2.88%

As a comparison - Total Fruit -3.36%

 

NOTE:  Bananas were the #1 selling item in terms of total volume in the Fruit category showing a trend of -5.45% for the 13-week time frame ending 3/25/2012.    

           

April View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – April 2012, 13-weeks ending 4-22-2012).

 

Retail Dollars: (for items over $120 million)

Berries +10.46%

Avocados +9.47% (ranked #7 in total dollars)

Pineapple +7.64%

Apples +3.73%

Grapes -3.64%  

As a comparison - Total Fruit +0.67%

NOTE:  Berries were the #1 selling item in terms of total dollars in the Fruit category showing a trend of +10.46% for the 13-week time frame ending 4/22/2012. 

 

Retail Volume (lbs): (for items over 75 million lbs)

Avocados +37.15% (ranked #9 in total volume)

Pineapple +17.07%

Berries +14.79%

Apples -0.62%

Bananas -4.27%

As a comparison - Total Fruit -3.70%

NOTE:   Bananas were the #1 selling item in terms of total volume in the Fruit category showing a trend of -4.27% for the 13-week time frame ending 4/22/2012. 

           

May View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – May 2012, 13-weeks ending 5-20-2012).

 

Retail Dollars: (for items over $120 million)

Avocados +12.73% (ranked #7 in total dollars)

Berries +12.22%

Pineapple +10.15%

Apples +6.25%

Grapes +1.71%  

As a comparison - Total Fruit +3.24%

NOTE:  Berries were the #1 selling item in terms of total dollars in the Fruit category showing a trend of +12.22% for the 13-week time frame ending 5/20/2012. 

 

Retail Volume (lbs): (for items over 75 million lbs)

Avocados +48.64% (ranked #9 in total volume)

Pineapple +16.16%

Berries +9.10%

Apples +1.90%

Bananas -2.67%

As a comparison - Total Fruit -2.1%

NOTE:  Bananas were the #1 selling item in terms of total volume in the Fruit category showing a trend of -2.67% for the 13-week time frame ending 5/20/2012. 

           

June View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 6/17/2012)

 

Retail Dollars: (for items over $120 million)

Avocados +13.6% (ranked #6 in total dollars)

Berries +12.5%

Pineapple +10.2%

Apples +7.6%

Grapes +5.7%  

As a comparison - Total Fruit +4.7%

NOTE:  Berries were the #1 selling item in terms of total dollars in the Fruit category showing a trend of +12.5% for the 13-week time frame ending 6/17/2012.

 

Retail Volume (lbs): (for items over 75 million lbs)

Avocados +51.5% (ranked #9 in total volume)

Pineapple +10.7%

Berries +7.4%

Apples +4.1%

Bananas -1.2%

As a comparison - Total Fruit -1.9%

NOTE:  Bananas were the #1 selling item in terms of total volume in the Fruit category showing a trend of -1.2% for the 13-week time frame ending 6/17/2012.  

July View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 7/15/2012)

 

Retail Dollars: (for items over $120 million)

Avocados +12.8% (ranked #6 in total dollars)

Cherries +11.1%
Grapes +11.0%

Apples +10.1%

Berries +7.7%

As a comparison - Total Fruit +6.2%

NOTE:  Berries were the #1 selling item in terms of total dollars in the Fruit category showing a trend of +7.7% for the 13-week time frame ending 7/15/2012.

 

Retail Volume (lbs): (for items over 75 million lbs)

Avocados +49.5% (ranked #7 in total volume)

Cherries +12.3%
Apples +5.6%

Grapes +2.8%

Bananas +1.2%

As a comparison - Total Fruit -0.5%

NOTE:  Melons were the #1 selling item in terms of total volume in the Fruit category showing a trend of -5.4% for the 13-week time frame ending 7/15/2012.

August View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 8/12/2012)

 

Retail Dollars: (for items over $120 million)

Pineapple +12.1%

Grapes +11.3%

Avocados +11.2% (ranked #7 in total dollars)

Apples +9.9%

Berries +7.3%

As a comparison - Total Fruit +5.7%

NOTE:  Berries were the #1 selling item in terms of total dollars in the Fruit category showing a trend of +7.3% for the 13-week time frame ending 8/12/2012.

 

Retail Volume (lbs): (for items over 75 million lbs)

Avocados +51.7% (ranked #9 in total volume)

Grapes +14.1%

Pineapple +6.3%

Apples +4.0%

Bananas +2.8%

As a comparison - Total Fruit +1.0%

NOTE:  Melons were the #1 selling item in terms of total volume in the Fruit category showing a trend of -3.3% for the 13-week time frame ending 8/12/2012.

 

September View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 9/9/2012)

 

Retail Dollars: (for items over $120 million)

Cherries +12.5%

Avocados +10.8% (ranked #8 in total dollars)

Apples +10.4%

Grapes +10.1%

Berries +7.2%

As a comparison - Total Fruit +6.0%

NOTE:  Berries were the #1 selling item in terms of total dollars in the Fruit category showing a trend of +7.2% for the 13-week time frame ending 9/9/2012.

 

Retail Volume (lbs): (for items over 75 million lbs)

Avocados +57.9% (ranked #9 in total volume)

Grapes +14.3%

Cherries+11.1%

Bananas +4.2%

Apples +3.7%

As a comparison - Total Fruit +2.5%

NOTE:  Melons were the #1 selling item in terms of total volume in the Fruit category showing a trend of -2.4% for the 13-week time frame ending 9/9/2012.

 

December View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – 13-weeks ending 12/2/2012)

 

Retail Dollars: (for items over $120 million)

Berries +20.7%
Apples +16.1%
Melons +15.5%
Avocados +14.5%  (ranked #6 in total dollars, outpacing the total Fruit category dollar growth rate of +12.4%.)
Grapes +14.2%

As a comparison - Total Fruit +12.4%

NOTE:  Berries were the #2 selling item in total dollars and took the lead on a percentage basis at +20.7% for the 13-weeks ending 12/2/2012.

 

Retail Volume (lbs): (for items over 75 million lbs)

Pineapples +34.8%
Avocados +30.7% (ranked #8 in total volume)
Berries +16.7%
Pears +10.5%
Tangerines +7.3%
As a comparison - Total Fruit 6.0%

NOTE:  Bananas were the #1 selling fruit in terms of total volume yet rank #18 with growth at +5.9%. Pineapple ranked #1 on a percentage basis with growth at +34.8% for the 13-weeks ending 12/2/2012.

 

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2011

 

December View +

Below is the monthly information (Top Fruit Trends - Vol & Dls – December 2011, 13-weeks ending 1-1-2012).

 

Retail Dollars: (for items over $120 million)

Berries +9.56%

Avocados +4.24% (ranked #6 in total dollars)

Apples +3.56%

Tangerines +2.09%

Bananas -0.20%  

As a comparison - Total Fruit -0.21%

NOTE:  Apples were the #1 selling item in terms of total dollars in the Fruit category showing a trend of +3.56% for the 13-week time frame ending 1/1/2012. 

 

Retail Volume (lbs): (for items over 75 million lbs)

Berries +14.58%

Avocados +4.62% (ranked #9 in total volume)

Tangerines +0.37%

Pears -3.37%

Apples -3.38%

As a comparison - Total Fruit -5.94%

NOTE:   Bananas were the #1 selling item in terms of total volume in the Fruit category showing a trend of -7.24% for the 13-week time frame ending 1/1/2012.   

           

 

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