Previous
Update: 10/1/2017
2017 Volume Data Updated

View >>

Update: 8/19/2015
2015 Path to Purchase Study Available

View>>

Update: 7/16/2014
2014 Retail Volume & Price Added

View >>

Update: 7/16/2014
2014 Tracking Reports Posted

View >>

Update: 8/23/2013
Latest Hass Insights Issue

View >>

 

Update: 8/12/2013
2012 Annual Report Posted

View >>

Update: 12/26/2012
Q3 AvoScoreCards

View >>

Update: 12/17/2012
Avocado Express No. 3

View >>

Update: 11/2/2012
Avocado User Recipe Audit Study

 View >>

Update: 10/23/2012
Fall 2012 Tracking Study

View >>

Next

Retail Volume & Price

Retail Volume & Price for 2011


The table below represents the 2011 data for National Retail Volume and Price. Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data. Average price reflects a per piece price, even when sold in bags.
 

2011

Week 4046 4225 4770 Bags Total Volume Average Price
Jan 2, 2011 9,184,204 10,851,369 829,822 1,616,500 22,481,895 0.93
Jan 9, 2011 7,775,785 8,804,841 746,905 1,429,995 18,757,526 1.02
Jan 16, 2011 7,938,697 8,769,277 865,911 1,408,905 18,982,790 1.05
Jan 23, 2011 7,493,861 9,386,580 841,561 1,480,889 19,202,891 1.04
Jan 30, 2011 7,432,837 7,404,200 837,834 1,475,130 17,150,001 1.11
Feb 6, 2011 12,607,861 14,671,312 1,392,527 1,638,687 30,310,387 0.91
Feb 13, 2011 8,938,745 9,138,678 979,369 1,502,565 20,559,357 0.99
Feb 20, 2011 7,408,094 7,390,026 812,702 1,544,897 17,155,719 1.09
Feb 27, 2011 7,105,796 7,712,492 935,691 1,552,367 17,306,346 1.11
Mar 6, 2011 7,168,608 8,859,693 1,064,074 1,537,064 18,629,439 1.10
Mar 13, 2011 6,445,183 7,195,810 652,169 1,512,209 15,805,371 1.23
Mar 20, 2011 6,499,509 6,416,396 675,869 1,385,772 14,977,546 1.30
Mar 27, 2011 6,573,211 6,117,070 724,226 1,236,713 14,651,220 1.35
Apr 3, 2011 6,680,766 6,058,934 696,413 1,142,677 14,578,790 1.38
Apr 10, 2011 6,725,289 6,304,825 713,571 1,185,030 14,928,715 1.41
Apr 17, 2011 6,544,371 6,177,632 622,614 1,273,337 14,617,954 1.43
Apr 24, 2011 6,777,325 5,894,118 661,502 1,302,310 14,635,255 1.47
May 1, 2011 6,936,419 5,956,143 605,371 1,174,869 14,672,802 1.42
May 8, 2011 9,517,364 8,162,043 678,195 1,509,693 19,867,295 1.32
May 15, 2011 7,784,849 6,214,297 546,692 1,259,584 15,805,422 1.35
May 22, 2011 7,280,573 6,187,100 570,134 1,181,833 15,219,640 1.38
May 29, 2011 8,257,797 6,685,760 609,586 1,300,275 16,853,418 1.37
Jun 5, 2011 8,552,608 6,559,706 608,468 1,365,130 17,085,912 1.38
Jun 12, 2011 7,926,734 6,785,281 615,054 1,361,545 16,688,614 1.39
Jun 19, 2011 8,632,818 6,833,282 473,868 1,548,113 17,488,081 1.38
Jun 26, 2011 8,182,515 6,707,824 292,078 1,480,210 16,662,627 1.37
Jul 3, 2011 8,450,044 6,708,047 349,039 1,490,268 16,997,398 1.50
Jul 10, 2011 8,556,056 6,605,663 293,303 1,290,587 16,745,609 1.49
Jul 17, 2011 7,707,267 5,547,932 289,662 1,269,617 14,814,478 1.55
Jul 24, 2011 7,535,302 5,418,783 282,903 1,274,413 14,511,401 1.57
Jul 31, 2011 6,970,545 5,382,530 337,822 1,210,496 13,901,393 1.59
Aug 7, 2011 7,123,660 5,607,169 383,574 1,212,481 14,326,884 1.58
Aug 14, 2011 7,018,570 5,469,038 360,173 1,177,336 14,025,117 1.59
Aug 21, 2011 6,478,042 5,370,664 429,998 1,179,317 13,458,021 1.60
Aug 28, 2011 6,235,743 5,331,844 386,415 1,167,399 13,121,401 1.59
Sep 4, 2011 7,157,672 5,276,349 351,795 1,109,123 13,894,939 1.55
Sep 11, 2011 6,841,861 5,628,203 308,742 1,227,420 14,006,226 1.55
Sep 18, 2011 7,482,910 5,242,820 247,770 1,254,272 14,227,772 1.42
Sep 25, 2011 7,485,534 5,366,362 218,167 1,161,743 14,231,806 1.36
Oct 2, 2011 7,080,843 5,620,858 197,754 1,122,356 14,021,811 1.33
Oct 9, 2011 8,184,108 7,794,257 252,570 1,172,984 17,403,919 1.15
Oct 16, 2011 8,280,768 7,024,427 264,237 1,240,677 16,810,109 1.12
Oct 23, 2011 8,676,700 6,274,748 211,993 1,562,246 16,725,687 1.05
Oct 30, 2011 8,567,811 7,278,412 234,797 1,780,007 17,861,027 1.01
Nov 6, 2011 8,199,560 6,341,908 240,298 1,405,940 16,187,706 1.03
Nov 13, 2011 8,265,031 7,805,574 262,413 1,178,031 17,511,049 0.99
Nov 20, 2011 6,747,443 6,190,152 287,168 1,126,286 14,351,049 1.08
Nov 27, 2011 6,015,563 5,050,325 306,438 1,031,718 12,404,044 1.13
Dec 4, 2011 7,506,858 6,699,742 460,467 1,086,730 15,753,797 1.01
Dec 11, 2011 7,443,873 7,513,141 378,137 1,171,020 16,506,171 0.96
Dec 18, 2011 6,243,842 6,506,113 391,139 1,292,301 14,433,395 1.06
Dec 25, 2011 7,046,506 7,909,930 384,950 1,617,445 16,958,831 1.07

About the DataView +

 

Retail Sales and Price & Retail Advertising Data

Source:

The Hass Avocado Board, using information from FreshLook/IRI scan data from retailers registers imputed to reflect 100% ACV

Updated:

Monthly

 

Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

 

ACV - 100% ACV reflects all Hass Avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.

 

DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass Avocado markets are represented for trend analysis.

 

Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input


California = State of CaliforniaUSA

Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio

Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware

North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey

Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri

South Central = States of Texas, Arkansas, Louisiana, Oklahoma

South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi

West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah
 

Advertising Table

 

Source:

USDA Fruit and Vegetable Market News

Updated:

Weekly

Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.

 

Regions designated by USDA are:

 

USA

South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas

South West = States of Arizona, California, Nevada, Utah

North West = States of Idaho, Montana, Oregon, Washing, Wyoming

North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin 

Back to Top